what mobileppt
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What is Mobile?Intro to Mobile Technology: Section 1
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Mobile in a Minute
Mobile technology is any electronic device that doesn’t require the use of a landline
Currently there are 10 countries with +100 million mobile subscriptions. USA is #3 behind China and India.
The standard mobile device, which began as a two-way pager, will soon be the most popular tool worldwide for internet browsing.
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Impact and Importance
Usage - 1 in 8 page views are from mobile devices (comScore 2012)
Search - mobile searches to exceed desktop search in 2015 (eMarketer)
Apps - approx. 1/3 consumers prefer apps over a mobile browser for retail experience (Adobe)
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Mobile Shopping and Revenue
Shopping - 79% smartphone users use their phones to help with purchases (Google 2010)
39% in-store purchase abandonments were influenced by smartphones (Motorola)
Revenue - $24.66 Billion in Mobile Retail sales for 2012
$13.86 Billion from Tablets alone
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Streaming Video via Mobile
“Streaming video has crossed an inflection point and it’s now a necessary channel for both consumers as well as broadcasters, brands and media companies around the world” – Jay Fulcher CEO Ooyala
Two thirds of the world’s mobile data traffic will be video by 2016 (Cisco)
Video attracts 2-3 times as many monthly visitors, doubles time on site, and has a 157% increase in organic traffic from search engines. (MarketingSherpa)
Tablet and Mobile Video viewing doubled in 2012 (Ooyala)
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Let’s Go!
All Industry trends point to dramatically increased mobile activity in:
- Social Media
- SMS
- Video Streaming
- Ecommerce
The Shoutz MEP Program provides you with the necessary tools to excel in the ever-changing mobile environment.
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Section 1 Complete. Nice job!
Next Section: Mobile Apps & Widgets