what missing with hybrid cloud management: leveraging cloud brokerage webinar with forrester
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Hybrid cloud computing is the next major trend in the cloud market as it enables IT to have better alignment with the needs of the business. Yet, most cloud management platforms have evolved from virtualization management and only provide operational benefits by automating the deployment of virtual machines and workloads across heterogeneous clouds via simple, self-service catalogs. To realize the full benefit of hybrid cloud computing, that is not enough. Capabilities that enable an IT-as-a-Service model are required: • Consumption Management — a better way for business users to use cloud services • Solution Aggregation — provide choice of additional managed services beyond IaaS to ensure security, resiliency, and efficient utilization • Governance and Control — a common means to view and control a mixed environment delivered by multiple providers • Business Support Systems — financial and supplier management capabilities In this presentation, Forrester Senior Analyst Dave Bartoletti, and Chris Ward, CTO, GreenPages cut through the hype associated with cloud management. Dave shows how many of today’s cloud management platforms are only partial solutions for needs of the overall business and how cloud brokerage fills the gaps. Chris shares how GreenPages’ new Cloud Management-as-a-Service (CMaaS) for Brokerage and Governance enables IT to provide the full benefit of hybrid cloud computing to the business.TRANSCRIPT
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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What’s Missing in Hybrid Cloud Management: Leveraging Cloud Brokerage
Dave Bartoletti Senior Analyst Forrester Research
Benjamin Tao Director of Marketing Gravitant, Inc.
Chris Ward Chief Technology Officer GreenPages-LogicsOne
Today’s Discussion
• Welcome and Opening Comments – Benjamin Tao, Director of Marketing, Gravitant, Inc.
• The State of Cloud Computing and the Requirements for Hybrid Management – Dave Bartoletti , Senior Analyst, Forrester Research
• CMaaS Hybrid Cloud Brokerage and Management – Chris Ward, CTO, GreenPages-LogicsOne, Inc.
• Q&A
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The lifecycle of the traditional data center allows sourcing and usage management to be separate functions
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Source
Use
Source
Use
Source
Use
Time Scale = Years
Traditional Data Center
Sourcing and Usage are separate
The ability to source across multiple clouds requires the two management functions to come closer together
4
Source
Use
Source
Use
Source
Use
Time Scale = Years
Traditional Data Center
Sourcing and Usage are separate
Time Scale = Weeks to Months
Source
Use
Source
Use
Source
Use
Source
Use
Source
Use
Source
Use
Source
Use
Sourcing and Usage need to be interwoven
Hybrid Cloud
Welcome
Dave Bartoletti, Senior Analyst Serving Infrastructure & Operations Professionals June 2013
© 2012 Forrester Research, Inc. Reproduction Prohibited
" State of cloud in 2013 – hybrid is here " Delivering on the hybrid cloud promise " The role of cloud brokerage " What’s missing in cloud management today
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Agenda
© 2013 Forrester Research, Inc. Reproduction Prohibited 7
0%
10%
20%
30%
40%
50%
60%
70%
2010 (Actual) 2011 (Actual) 2012 (Actual) 2013 (Planning to implement in the next 12 months)
2014+ (Planning to implement in a year
or more)
“What are your firm’s plans to adopt the following as-a-service technologies?”
Enterprises are serious about cloud
By the end of 2013, about 40% of all companies will be using IaaS (50% by 2014!).
Base: 2,200 to 2,444 IT software decision-makers Source: Forrsights Software Survey, Q4 2012
SaaS IaaS
PaaS
© 2013 Forrester Research, Inc. Reproduction Prohibited 8
Source: See the February 21, 2013 “The Rise Of The New Cloud Admin” Forrester report
© 2013 Forrester Research, Inc. Reproduction Prohibited 9
“We have no formal [cloud] strategy/approach”
“We see unsanctioned [cloud] buying by business outside IT”
“We are executing on a formal [cloud] migration plan”
Base: 1,058 IT services decision-makers
10%
20%
2012 2013
16%
9%
2012 2013
38%
15%
2012 2013
∆60%
∆50%
∆43%
“How would you describe your approach to using public cloud services, today and in 12 months?”
Source: Forrsights Services Survey, Q4 2012
Public cloud is becoming a mainstream IT initiative
© 2013 Forrester Research, Inc. Reproduction Prohibited 10
The opportunity for IT: Manage the hybrid data center
Physical Virtual Internal cloud
Special-purpose highly managed clouds
Common Transient Metered
Custom Fixed
Owned
Public cloud
Virtual hosting
Traditional outsourcing
Common Transient Metered
Custom Fixed Owned
CapEx OpEx Flexible
OpEx
General-purpose low-touch commodity clouds
Hybrid
© 2013 Forrester Research, Inc. Reproduction Prohibited 11
› I&O pros must engage with business users proactively • Teach them how to use cloud efficiently, securely, and with appropriate oversight
› Be the cloud operators for the business – make lives easier • Business-aligned developers are leading the way to cloud • Help select & design cloud apps and broker vendor relationships
› Manage capacity, performance and availability SLAs • Hide the differences between clouds for consistent operations
› Cloud cost management is key to achieving cloud economics • This is not a one-time decision, but an on-going practice
› Think hybrid from the start – go beyond commodity IaaS • Plan for a hybrid portfolio, commodity & specialized, private & public
What IT must do to deliver on the hybrid cloud promise
© 2012 Forrester Research, Inc. Reproduction Prohibited 12
The rise of the cloud broker
Source: August 10, 2011, “Cloud Broker — A New Business Model Paradigm” Forrester report
The Cloud Broker Role Includes:
• Finance & Procurement • Enterprise Architecture • App Dev & Delivery • IT Infrastructure & Ops
© 2013 Forrester Research, Inc. Reproduction Prohibited 13
Cloud brokers accelerate the cloud application lifecycle
› Determine which apps are right for cloud
› Decide which cloud is best for which app
› Automate deployment to the best cloud provider
› Monitor and manage capacity, performance, and availability
› Track and optimize vendor relationships and costs
› Report back to the business
Design
Select
Deploy Manage
Optimize
© 2013 Forrester Research, Inc. Reproduction Prohibited 14
Success stories from enterprise cloud brokers
› Leading financial services company becomes services-led • Unified private+public cloud initiatives in a holistic cloud operating model • Renegotiated all supplier contracts - each IT vendor required to bid competitively • Built a comprehensive service catalog and new IT supply-chain management role
› Results: Savings, speed, agility, and future-proof platform • Infrastructure cost savings: over USD 90 million in year one • Shifted 25% of IT infrastructure spending to strategic innovation spending • Service delivery times reduced from 2-3 months to 1-48 hours
› Insights from Forrester inquiries with cloud brokers show: • Strong preference for cloud broker technology delivered as a service (OpEx) • Need for service aggregation across both private and public cloud services • Focus on building an enterprise app store to enforce standardization and governance
IT teams who have transformed to IT-as-a-Service focus on people, process and technology together to become cloud brokers to business
© 2013 Forrester Research, Inc. Reproduction Prohibited 15
Essential cloud management capabilities
Automation and Integration Framework
Cloud Application Services: Design, Selection, Best-Fit Analysis
CLOUD DELIVERY • Service Catalog Management • Deployment and Provisioning
• On-Boarding, Migration
Application Performance Management
Software Delivery Lifecycle
Toolchains
API
Enterprise Management
Systems
Reporting
Financial Management
API
Off-Premises Cloud Providers
On-Premises Cloud Platforms
What You Manage
AP
I
AP
I Where You Manage It
CLOUD OPERATIONS • Application and Infrastructure Monitoring
• Performance Management • Scaling and Availability Management
CLOUD GOVERNANCE • Security and access controls
• Cost management and optimization • Policy-Based Orchestration / Integration
© 2013 Forrester Research, Inc. Reproduction Prohibited 16
What’s missing from cloud management solutions?
Automation and Integration Framework
Cloud Application Services: Design, Selection, Best-Fit Analysis
CLOUD DELIVERY: Provisioning, Deployment, Resource Management
Off-Premises Cloud Providers
On-Premises Cloud Platforms
CLOUD OPERATIONS: Monitoring, Performance, Scalability
CLOUD GOVERNANCE/BROKERAGE: Ordering, Cost Optimization, Risk Management CIO Value
IT Value
Business Value
© 2013 Forrester Research, Inc. Reproduction Prohibited 17
What to demand from a hybrid cloud management solution today
› Integrates supplier and vendor management › Simplifies multi-cloud brokerage & operations › Reduces shadow IT buying & eliminates lock-in › Shortens the cloud application delivery lifecycle › Increases IT team productivity & value-add › Leverages current infrastructure & tools
Thank you Dave Bartoletti +1 415 834 5386 [email protected]
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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Chris Ward CTO - GreenPages
Introducing Cloud Management-as-a-Service (CMaaS)
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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GreenPages is a consulting and integration firm that helps commercial clients design, deploy, and manage modernized, hybrid cloud computing platforms to reduce IT costs and improve business efficiency, agility, and velocity. Our mission is to provide expert advice and business services that help our clients lower costs, improve business results, and create competitive advantage through the innovative use of technology.
GreenPages’ Mission
On the CIO’s Cloud Whiteboard Today
What app should I move to the cloud?
What infrastructure design for cloud?
What cloud matches my need?
How do I provision and orchestrate to different clouds?
Web server in public cloud
Database in private cloud
Image data in public cloud10010
Amazon Google VMware Private
OpenStack Private
What are the right:- Features- Packaging- Pricing
Cloud Design
API 1 API 2 API 3
How do I read these bills?Are they accurate?How do I manage these contracts? Pricing keeps changing!
- Cost - Utilization- SLA- Demand v Supply- Compliance
Analytics for business support
KPI DashboardHow can I get a business support system that allows me to manage my business objectives and provide decision support?
I need multi-level integration with my existing IT and financial management systems and investments
Cloud Mgmt
$ Financial
Procurement
Current IT
Gaps in Our Current Cloud Strategy and Capabilities: �
General concerns: �• Many clouds à lots of complexity�
• Takes too long to deploy new app infrastructure à not responsive to business�
• Business units don’t have confidence in IT’s ability to deliver cloud computing à growing shadow IT�
• I am not best utilizing my IT staff�
On the CIO’s Cloud Whiteboard Today
My Ideal Cloud Management Solution: �
Key benefits: �• Provide IT value add to business users; corral Shadow IT�• Speeds overall process to deliver app infrastructure�• Improves my staff’s productivity through automation �• Masks cloud complexity�• Reduces lock-in and makes me future proof�• Provides governance and cost management �• Leverages my existing investments�
Collaboratively Design
Security$
Backup
MonitorSLA
Match to Right Clouds
Add Managed Services
Estimated Bill of IT
Order, Orchestrate & Provision
Manage, Control,Decide
+ Connect Current IT
Financial Mgmt Systems
IT Service Mgmt
IT Ops Mgmt
Sys/Virtualization Mgmt
Supply Chain Mgmt Systems
Change Change Change
Collaboratively Design
Security$
Backup
MonitorSLA
Match to Right Clouds
Add Managed Services
Estimated Bill of IT
Order, Orchestrate & Provision
Manage, Control,Decide
+ Connect Current IT
Financial Mgmt Systems
IT Service Mgmt
IT Ops Mgmt
Sys/Virtualization Mgmt
Supply Chain Mgmt Systems
Change Change Change
Technical
Financial
Legal
Flow of Approvals
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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Collaboratively Design • Compare and contrast multiple design possibilities • Collaborate across BU users, internal IT, and partner resources • Utilize constraints/cost controls based on business unit, individuals, and so forth
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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IaaS is not enough à you need a complete solution Select amongst the best set of managed services capabilities to ensure security, performance, and data protection are built into the final solution
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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IaaS is not enough à you need a complete solution Select amongst the best set of managed services capabilities to ensure security, performance, and data protection are built into the final solution
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
26
Understand your costs before ordering View an Estimated Bill of IT of your entire solution design across multiple providers
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
27
Manage, Control, and Decide Understand your cost, capacity, utilization as well as determine future bottlenecks and capacity needs
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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Cloud brokerage provides the business with the full benefit of cloud
Lower Cost Reduce infrastructure cost by 20-40% and improve staff productivity
Better Choice Independence to match the best providers and services with the right business need
More Control Gain visibility, ensure governance, and reduce risk
Greater Speed Faster path to revenue for the business
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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Lower Cost Cloud brokerage can substantially reduce cloud leakage
$0
$15
$30
$45
$60
$75
$90
Projected annual spend for voteTexas.gov (in thousands of dollars)
$0
$15
$30
$45
$60
$75
$90
Actual annual spend for voteTexas.gov (in thousands of dollars)
Leakage reduces cost
savings
57% promised savings
8% actual cost savings
41% actual cost savings
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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Provider Match Description Average Price Location Security SLA Provisioning Time
On demand commodity cloud provider. Enterprise support available at additional cost
Compute: $17,234 Storage: $625 Network: $802 SW: NA Operations: $16,137
US East (VA) US West (OR) US West (N. CA) EU (Ireland) AP (Singapore) AP (Tokyo)
Virtual Perimeter Firewall and Routing between VLANs
99.95% annual uptime only for access to VM in particular region. Service credit up to 10%.
VM provisioning: 10-15 min 1st VDC: Hours Subsequent VDC: Hours
85%
Higher-level security & SLA: optimized for eCommerce & Web Hosting
Compute: $23,623 Storage: $7,489 Network: $500 SW: NA Operations: $12,957
US East (VA) US West (CA) Asia EMEA
Enterprise Grade Virtual Perimeter Firewall Additional Cost for IDS/IPS
100% infrastructure 99.9% end-to-end availability of customer assets. Service credit up to 30%
VM provisioning: 2-4 hours 1st VDC: 2 days Subsequent VDC: 4 hours
100%
Reserved capacity-based dedicated resources; fixed cost, simpler management, supports bursting
Compute: $45,000 Storage: $5,991 Network: $500 SW: $0 Operations: $11,897
Culpepper, CA Miami, FL Sao Paulo, Brazil Amsterdam, Netherlands
Enterprise Grade Virtual Perimeter Firewall Additional Cost for IDS/IPS
99.9% end-to-end availability of customer assets. Service credit up to 50%.
VM provisioning: 10-15 min 1st VDC: 10 days Subsequent VDC: 10 days
135%
Private, community cloud with dedicated capacity; fixed costs; physically secure
Compute: $15,000 Storage: $400 Network: $500 SW: $0 Operations: $18,000
Austin, TX Enterprise Grade Virtual Perimeter Firewall Limited outside access
99.9% end-to-end availability of customer assets. Service credit up to 50%.
VM provisioning: 15-30 min 1st VDC: 2-3 day Subsequent VDC: hours
115%
Pricing based on a production environment for a CRM.
Better Choice Cloud services providers are not created equal
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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Provider Match Description Average Price Location Security SLA Provisioning Time
On demand commodity cloud provider. Enterprise support available at additional cost
Compute: $17,234 Storage: $625 Network: $802 SW: NA Operations: $16,137
US East (VA) US West (OR) US West (N. CA) EU (Ireland) AP (Singapore) AP (Tokyo)
Virtual Perimeter Firewall and Routing between VLANs
99.95% annual uptime only for access to VM in particular region. Service credit up to 10%.
VM provisioning: 10-15 min 1st VDC: Hours Subsequent VDC: Hours
85%
Higher-level security & SLA: optimized for eCommerce & Web Hosting
Compute: $23,623 Storage: $7,489 Network: $500 SW: NA Operations: $12,957
US East (VA) US West (CA) Asia EMEA
Enterprise Grade Virtual Perimeter Firewall Additional Cost for IDS/IPS
100% infrastructure 99.9% end-to-end availability of customer assets. Service credit up to 30%
VM provisioning: 2-4 hours 1st VDC: 2 days Subsequent VDC: 4 hours
100%
Reserved capacity-based dedicated resources; fixed cost, simpler management, supports bursting
Compute: $45,000 Storage: $5,991 Network: $500 SW: $0 Operations: $11,897
Culpepper, CA Miami, FL Sao Paulo, Brazil Amsterdam, Netherlands
Enterprise Grade Virtual Perimeter Firewall Additional Cost for IDS/IPS
99.9% end-to-end availability of customer assets. Service credit up to 50%.
VM provisioning: 10-15 min 1st VDC: 10 days Subsequent VDC: 10 days
135%
Private, community cloud with dedicated capacity; fixed costs; physically secure
Compute: $15,000 Storage: $400 Network: $500 SW: $0 Operations: $18,000
Austin, TX Enterprise Grade Virtual Perimeter Firewall Limited outside access
99.9% end-to-end availability of customer assets. Service credit up to 50%.
VM provisioning: 15-30 min 1st VDC: 2-3 day Subsequent VDC: hours
115%
Pricing based on a production environment for a CRM.
30% variance between choosing any provider versus choosing the right one.
Terremark
135%
Monthly cost: $63,388
Arbitrary Selection
Savvis 100%
Monthly cost: $44,569
Optimal Selection
Better Choice Cloud services providers are not created equal
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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Design 2-3 months
Order 3-6 months
Deploy 4 weeks
Provision 6 weeks
Changes 1-3 weeks
Today’s Enterprise with Virtualization
Enterprise with today’s Hybrid Cloud Management
Design 2-3 months
Order 2 months
Hours to days
Hours to days
Changes 1-3 weeks
CMP can reduce VM deployment & provisioning to hours days
2 weeks Days to weeks
Hours to days
Hours to days
Hours to days
GreenPages-enabled Hybrid Cloud Management
Weeks saved = more Revenue earned
An ideal broker compresses the entire lifecycle and automates the management of the cloud supply chain
Eight months
Six months
One month
Greater Speed Address the longest and more expensive part of the app deployment lifecycle
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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Chris Ward CTO – GreenPages
Thank you
GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.
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Questions?
Dave Bartoletti (415) 834-5386 [email protected]
Chris Ward (207) 475-1830 [email protected]
Benjamin Tao (512) 813-3116 [email protected]