5 tips to get your startup marketing heading in the right direction (with some general startup advice)

Todd KurieVP Marketing

RedMart

consumer digital

ActivityNet‘99-01

‘04-’06

‘06-’08

‘10-’12

‘12-present

About Me

Don’t be too early

Be methodical and persistent

Pivot towards the money

Focus!

Grow when you are ready to

What I’ve Learned

ActivityNet

Launched Nov ‘11

Grown 16/17 months

Jan ‘13: $3M ann. rev

Raised $4M raised to date

About RedMart

The Challenge of Startup Marketing

Learn as quickly and cheaply as possible about: your customers, what they like and don’t like about your service, the most effective ways to reach them, and the cost of acquiring them and the lifetime revenue you will likely generate, and THEN grow as fast as it makes sense

Grow as fast as possible

Tip #1 – observe your customers

Tip #1 – observe your customers

Tip #2 – listen to your customers

Tip #2 – listen to your customers

Tip #3 – use the right marketing channels

Results

Effort

Good!

Bad!

Tip #3 – use the right marketing channels Channel Low Cost to

TestEasy to

ImplementHighly

TrackableEasy to Scale

Google AdwordsFacebook CPC/ Promo PostsDisplay networksPrint

Out of Home

Stuff your CEO wants you to do

Tip #4 – start tracking lifetime value now

--------------------------------------------Cost Per Account--------------------------------------------

+$

-$$

Time

Tip #4 – start tracking lifetime value now

Tip #5 – Know what growth is “just right”

Investors unhappy Customers unhappy

Just right!

Tip #5 – Know what growth is “just right”

min

max

Organic

Facebook CPC

Facebook Post

Adwords

CustomerEDMs

THANKS!Use code “NICE2MEETU” and get $5 off at RedMart!