Marketing Content Creation

Retention and Engagement: Section One

Content Marketing

Content is the core of the consumer experience

- 70% of consumers say content marketing makes them feel closer to the sponsoring company

Content Builds Relationships

Content Marketing is dependent on providing information and incentivizing loyal consumers to share that content.

- 90% of consumers find custom content useful (TGM Custom Media)

- 78% of people believe that organizations providing custom content are interested in building good relationships with them

- Companies that blog +15 times a month get 5x more traffic than those that don’t (Hubspot 2012)

Content Drives Action

- Content needs to be seen and heard, but in the end, it needs to make an impact

- Convince your audience to act on what you’re saying

- Drive for a response: Clicks Shares Comments Purchases

TRIC out your Content

Content should be:

- Thought-Provoking

- Researched

- Interactive

- Current

Is this info that will be on my mind later?

Is this info accurate? Is it trustworthy?

What can I do with this is content as the consumer?

How old is this information?

Connect through Presentation

- Know your customers

- Experiment with different media to determine what is most effective

- People respond differently to different types of media:- Audio- Video- Text- Graphic

Type of Content & How to Drive Traffic

- TRIC out your content

- Researched SEO and keywords

- Mobile friendly sites

- Paid search, display, social media campaigns

- Consistent posting

- Content with varied media

End of Section. Woot!Next Section: Creating and Utilizing

Content