what makes snapchat so successful?
TRANSCRIPT
What makes Snapchat so successful?
It is the
19th most popular
free app of all time
Over 50 million Snapchats are
sent daily
There are over 26 million American Snapchat users
77% of college
students use Snapchat daily
Facebook reportedly offered to
buy Snapchat
for $3 Billion
in late 2013
TechCrunch blog named Snapchat the “Fastest Rising
Startup” of 2012
So….what are the characteristics that make Snapchat so authentic?
#1:Snapchat is personal.
It’s more intimatethan a text.
“Opening a Snapchat feels like unwrapping a present. You never know what you’re going to get.”
The drawing tools & captions help to personalize
your picture.
#2:Snapchat is exclusive.
You send Snapchats to your phone
contacts.
People stop what they’re doing to look at a Snapchat.
People sometimes wait to open a Snapchat until they are alone so they
can appreciate the picture more fully.
#3:Snapchats are temporary.
Snapchat is known as an ephemeral social media.
Because the images disappear, they make you pay closer attention.
“Snapchat isn’t about capturing the traditional Kodak moment. It’s about
communicating with the full range of human emotion—not just what appears to be pretty
or perfect.” –Evan Spiegel, Snapchat CEO
Sources
• Boyd, D. (2014, March 21). Why Snapchat is Valuable: It’s All About Attention. In Linkedin. http://www.linkedin.com/today/post/article/20140321152822-79695780-why-snapchat-is-valuable-it-s-all-about-attention
• Colao, J. (2014, January 6) The Inside Story of Snapchat: The World’s Hottest App Or A $3 Billion Disappearing Act? In Forbes. http://www.forbes.com/sites/jjcolao/2014/01/06/the-inside-story-of-snapchat-the-worlds-hottest-app-or-a-3-billion-disappearing-act/
• Edwards, J. (2014, May 14). This Char of Historic App Downloads Shows Just How Huge Snapchat Is Becoming. In Business Insider. http://www.businessinsider.com/snapchat-app-downloads-statistics-and-data-2014-5
• Gillette, F. (2013, February 7). Snapchat and the Erasable You. In Bloomberg Businessweek. http://www.businessweek.com/articles/2013-02-07/snapchat-and-the-erasable-future-of-social-media#p1
• Smith, C. (2014, February 2). 17 Amazing Snapchat Statistics (April 2014). In Expanded Ramblings. http://expandedramblings.com/index.php/snapchat-statistics/#.U349FfldXEJ
• All images found from Flickr under the Creative Commons License.