what makes snapchat so successful?

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What makes Snapchat so successful?

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Page 1: What Makes Snapchat so Successful?

What makes Snapchat so successful?

Page 2: What Makes Snapchat so Successful?

It is the

19th most popular

free app of all time

Page 3: What Makes Snapchat so Successful?

Over 50 million Snapchats are

sent daily

Page 4: What Makes Snapchat so Successful?

There are over 26 million American Snapchat users

Page 5: What Makes Snapchat so Successful?

77% of college

students use Snapchat daily

Page 6: What Makes Snapchat so Successful?

Facebook reportedly offered to

buy Snapchat

for $3 Billion

in late 2013

Page 7: What Makes Snapchat so Successful?

TechCrunch blog named Snapchat the “Fastest Rising

Startup” of 2012

Page 8: What Makes Snapchat so Successful?

So….what are the characteristics that make Snapchat so authentic?

Page 9: What Makes Snapchat so Successful?

#1:Snapchat is personal.

Page 10: What Makes Snapchat so Successful?

It’s more intimatethan a text.

Page 11: What Makes Snapchat so Successful?

“Opening a Snapchat feels like unwrapping a present. You never know what you’re going to get.”

Page 12: What Makes Snapchat so Successful?

The drawing tools & captions help to personalize

your picture.

Page 13: What Makes Snapchat so Successful?

#2:Snapchat is exclusive.

Page 14: What Makes Snapchat so Successful?

You send Snapchats to your phone

contacts.

Page 15: What Makes Snapchat so Successful?

People stop what they’re doing to look at a Snapchat.

Page 16: What Makes Snapchat so Successful?

People sometimes wait to open a Snapchat until they are alone so they

can appreciate the picture more fully.

Page 17: What Makes Snapchat so Successful?

#3:Snapchats are temporary.

Page 18: What Makes Snapchat so Successful?

Snapchat is known as an ephemeral social media.

Page 19: What Makes Snapchat so Successful?

Because the images disappear, they make you pay closer attention.

Page 20: What Makes Snapchat so Successful?

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about

communicating with the full range of human emotion—not just what appears to be pretty

or perfect.” –Evan Spiegel, Snapchat CEO

Page 21: What Makes Snapchat so Successful?

Sources

• Boyd, D. (2014, March 21). Why Snapchat is Valuable: It’s All About Attention. In Linkedin. http://www.linkedin.com/today/post/article/20140321152822-79695780-why-snapchat-is-valuable-it-s-all-about-attention

• Colao, J. (2014, January 6) The Inside Story of Snapchat: The World’s Hottest App Or A $3 Billion Disappearing Act? In Forbes. http://www.forbes.com/sites/jjcolao/2014/01/06/the-inside-story-of-snapchat-the-worlds-hottest-app-or-a-3-billion-disappearing-act/

• Edwards, J. (2014, May 14). This Char of Historic App Downloads Shows Just How Huge Snapchat Is Becoming. In Business Insider. http://www.businessinsider.com/snapchat-app-downloads-statistics-and-data-2014-5

• Gillette, F. (2013, February 7). Snapchat and the Erasable You. In Bloomberg Businessweek. http://www.businessweek.com/articles/2013-02-07/snapchat-and-the-erasable-future-of-social-media#p1

• Smith, C. (2014, February 2). 17 Amazing Snapchat Statistics (April 2014). In Expanded Ramblings. http://expandedramblings.com/index.php/snapchat-statistics/#.U349FfldXEJ

• All images found from Flickr under the Creative Commons License.