what makes an idea stick - hpx digital 2012
DESCRIPTION
Do you ever wonder why certain campaigns take off and others die a slow death? There is a lot more behind the latest viral campaign then meets the eye. This presentation will take a look into the steps that are taken to, dare I say, guarantee success (at least in the client’s eye) in a day and age where trying to get someone’s attention seems impossible. Illustration by: Ian Keith Murray Imagicon Illustration http://www.imagicon.ca [email protected]TRANSCRIPT
