"what makes a mobile-enabled workforce tick?" - brett looney
DESCRIPTION
Brett Looney's keynote address for the BigTech13 conference on Enterprise Mobility. (WA State Theatre - 17th October, 2013)TRANSCRIPT
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Big Tech
2013
What Makes a
Mobile-Enabled
Business Tick?
Brett Looney
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20+ Year
“Veteran”
(Scary I know)
Have seen many
companies and
technologies
“come and go”
Remembers the
beginnings of
mobile data
(2G anyone?)
Me
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Worked for IT
integrators (started one, in fact)
and service
providers
Now at Amcom –
who delivers (amongst other things)
IP telephony and
mobile
Always looking
for the best
ways to use new
technology
Me
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Mobility
What Does That Mean?
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Anyone Any Device
Anywhere Any Time
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Well, duh.
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What do you
need to do?
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What do you
need to do?
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What do you
need to do?
Internal External Customers Varied
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Support
What type of interaction do you need?
Manufacturing
CRM
Logistics
Sales
Ordering
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What to do?
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How Do You Do This?
But is it really
that simple?
Software Now better known as “apps”
Can you find one
software package
that can do everything?
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Software Strategies
›Buy › Find the software you need
› Make sure it all works together
• Because finding one package is impossible
› Could be quite expensive
› Will need to compromise
› And getting software vendors to
interoperate is difficult
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›Build › Design and write everything you need
› No compromise required
• Except on price
• And time
› Don’t forget budget to
maintain your creation
Software Strategies
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›Connect › Buy the simplest tools that deliver
appropriate point solutions
› Make sure everything is “open”
› That is, can be connected to by anything else
› Write the bits that connect
everything together
› This is the basis of Web 2.0
› Mashups!
› And the key term is “API”
Software Strategies
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That’s great – but
what about the
users?
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What Do The Users Get?
Start with a web application
› Be generic as possible
› That is, don’t just support
Internet Explorer
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What Do The Users Get?
Start with the basic functions
› Enhance over time
› But have an idea of what your
end-goal is
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Maybe enhance with a
platform-specific app
› Delivers better user experience
› But increases cost to develop
and support
What Do The Users Get?
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The Problem With Apps
Apps for a platform are
great
› Best user experience
› Deliver greatest control
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But what platform will you support?
› Apple mobile ecosystem
› Apple OS-X
› Android
› Microsoft Windows Mobile
› Microsoft Windows
The Problem With Apps
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And what about different
form factors?
› Screen size
› Resolution
› Aspect ratio
The Problem With Apps
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Who Will Do This?
› Will become (or is!) a core function of IT
› IT becomes a core function of your business
› Could be internal
› If you’re big enough
› Or external
› Leverage from a development
company’s experience
Software development
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Other Considerations
› Don’t forget about security
› Ongoing maintenance
› Still need to budget for this
› Enhancements
› Scalability
› What happens if you are
amazingly popular?
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› Cloud
› This is to your advantage
› Bandwidth is not infinite
› Network coverage is
not complete
Other Considerations
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How Is This Relevant?
What does this have to
do with me?
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Internal &
External
They will
be mobile
Make information and
processes available to
everyone who needs
them
You need to enable
your users
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Takeaways
› Mobile technology isn’t going away
› It will be integral to your business
› IT is crucial to your business
› It isn’t just a cost centre
› Software development is ongoing
› Necessary to ensure your business stays relevant