what makes a great social media post..???
TRANSCRIPT
Want to know the secret recipe of viral social media posts? Here are five simple, yet effective tips on what makes a great social media post.
So next time you create a post for Facebook, Twitter, Pinterest, Google+ or other social networks, keep these points in mind
No one wants to read boring posts!
Find ways to compel your audience
Interesting excerpts or funny commentary make article links more engaging
TIP: Before you post anything, ask
yourself if it is something that would
interest you
Visuals are processed 60,000X faster than text
Images on social media get more engagement than links & text
TIP: Pair an Awesome Picture with
your Text Posts & links to encourage
engagement
Positive content gets more likes & shares on
Facebook than negative content
Positive content also gives a better
impression of your brand
TIP: Keep your posts upbeat & never
complain or badmouth another
business
Tweets that include the phrase “please retweet” get 4X more retweets
Facebook posts that mention “like” or “share” are more likely to receive that action
TIP: Use calls – to – action to
increase engagement, but don’t
overuse them or your posts might
seem “spammy”
Know when your audience is online on
each network
Schedule your posts for maximum reach
TIP: Make sure your posts are timely
& current based on the latest industry
– relevant news & events
http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons You-
Should-Include-Visual-Content-in-Your-Marketing-Data.aspx
http://blog.hubspot.com/blog/tabid/6307/bid/33860/New-Facebook-
Data-Proves-Social-CTAs-Lead-to-More-Comments-Likes-Shares-
INFOGRAPHICS.aspx
http://blogs.constantcontact.com/product-blogs/social-media-
marketing/facebook-engagement/
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