Q3. What kind of media institutions might distribute your media product and why?

What is a media institution?

A media institution is an established, and often profit based organization, that deals in the creation and distribution of advertising, entertainment and information services. It helps in gathering information, and perceptions about different groups of people and their originality.

The two media instaitutions I researched:

Bauer IPC

http://www.bauermedia.co.uk/brands

all simular are popular music magazines

type of magazines as mine

advertise it on the radio

They reach more than 19 million adults with their brands

Kiss- The East of England and South Wales & the West the Kiss network reaches more than 4.3million listeners weekly, a further 1 million people tune into the national digital station.

Which some people in my questionnaire said they listen to the radio

Metroradio because it is the same kind of music genre

Their women directed magazine are more lifestyle, even though they already do simular magazines like mine, they don’t have one and are more likely to buy.

Their advertising could provide opportunites for my for my magazine:

Print technology, Textures & Special papers

Suitable for my audience as they are teenagers and usually buy magazines for ‘free stuff’ and could have: scratch ‘n’ sniff or ‘peel it’ fragrances, for example with the audiences favourite band members favourite type of ‘food’ smell and allows the reader to touch and explore the magazine making it more than just a music magazine and presenting something new for a magazine.

Classified

There are a range of classified advertisingopportunities available, giving you the opportunity to direct potential customers directly to your advertisements

Subscription inserts

And can encourage them to then form a subscription to my magazine.

Samples, Vouchers & GiftsAs the reader likes to buy things which come with freebies.

Creating an audience print, radio, TV and internet advertisements to ensure that it reaches the audience it is intended for.

Ipc

more than 60 media brands,

almost two thirds of UK women and over 40% of UK men. 

More of a women audience

reaches over 25 million users globally every month.

with a focus on three core audiences: men, mass market women and upmarket women. 

They have a lot of ‘woman’s weekly’, ‘woman’ ‘woman&home” so they already have that female audience which my magazine is targeting. Although my audience is for teenagers it is more likely that they will