What kind of media institution (publisher) might

distribute your media product and why?

• The Egmont Group is a media corporation founded and rooted in Copenhagen, Denmark. The business area of Egmont has traditionally been magazine publishing but has over the years evolved to comprise mass media generally.• Egmont is a publisher that I believe would be ideal for

publishing my Pop magazine because of the fact that they publish content that is aimed at a and teenage market and this would help me target the teenage audience that stereotypically consume mainstream Pop magazines. Egmont group also publishes the ‘We Love Pop’ magazine which has a similar target audience to magazine that I have created as well which would make this publisher even more ideal. The magazines published use bright and engaging colours which adheres to the conventions of a Pop magazine and allows the magazine to target a young demographic.

• Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. • Bauer Media is the publisher of the magazine “Q” which is

Pop magazine that is published every month in the United Kingdom which has an average circulation of 48,353 . The magazine has a sophisticated appearance but also has a mainstream appeal and is able to target a slightly more mature audience over the age of eighteen. I feel as though this could be the publisher of my magazine because of the fact the genre of magazine and presentation of the magazine produced are somewhat similar. The real media products and my product share the same conventions such high key lighting and props which encode the Pop genre therefore I think the publisher would be the best at conforming to the conventions of pop magazines as well as targeting a mainstream target audience.