What kind of Media institution might distribute your media product and why?

The publishing company which I would use to publish my magazine would be IPC Media. They have more than 60 media brands and specialise in magazines in particular. So this makes them one of the leading publishing companies in Britain. Also they are publishers for Mojo magazine, who were one of the magazine which I analysed because of their target audience and also genre of music. Their for if IPC Media publish NME and Mojo Magazine they may also publish mine as both Mojo and Momentum have similar target audiences. Also because IPC Media have more that 26 Million readers, by having IPC Media as a publisher I could be guaranteed an audience and that the company would be doing a successful job because of how popular they are now. This also mean that the publicity and advertising of my magazine would have more options because of the size of the company.

I would also choose IPC Media to publish my magazine because of the distribution process because of the size of the company I would feel that IPC Media would advertise and make my magazine more appealing to my target audience. As they have 26 Million readers who are adults, this supports this as my target audience is teenage/ young adults. Also, on their website there are different sections for their different magazines. Under the section of “Men and Music” there is a small section about the history, development and background of NME. Which after reading I believe that it would be similar to mine. Especially the background of the magazine as it includes the genre of music, the sort of bands and the target audience.

http://www.ipcmedia.com/

The companies which I would choose to distribute my Music magazine would be in retail shops for example WHSmiths and news agents and also Superstores such as Asda and Tesco.I would firstly distribute my magazine in a physical copy however after researching into cross media convergence I would also release an App. Similar to NME magazine, where you can get a link straight to their app from the IPC Media website. By distributing my magazine online, I would be able to gain more of an audience from across the world as anyone could have access to reading it. Most magazine and even newspapers are now distributing information or even magazines online. By putting my magazine online, this would gain a more younger audience as they are using the internet all of the time and it is probably more common for them to read the articles online instead of buying a physically copy. As my target audience are young adults, I believe this applies if I want to gain a larger audience. I believe that the most popular distributors for my magazine would be supermarkets like Asda. These are the shops which would get more people buying and also being attracted to my magazine.