What kind of media institution might distribute

your media product and why?

Distribution is the process which a film is made available to watch for an audience, wherever it be at film festivals, through cinema screenings..

DVD/Blu-rayOn Demand TVNetwork TVInternet DownloadsSoundtrack albumsVideo gamesNovelizationsMerchandising and Licensing deals

And depending the audience and financial response…it’ll be further distributed in the form of…

Independent (i.e. not part of a conglomerate) distribution companies sell low budget films.

Successful companies that are responsible for the independent film market are being taken over by conglomerates, or majors are setting up their own independent film divisions (e.g. Fox Searchlight).

Fox Searchlight Pictures

Fox Searchlight Pictures, is a division of the mass media conglomerate Fox studio 20th Century Fox. It specializes in independent and British films, and is variously involved with the production and/or distribution.

Our film “Desolated Craft” is an independent British psychological thriller that appeals to a brief unisex audience of 16-34.

I think Fox Searchlight Pictures would show interest show interest in “Desolated Craft” as it has the following factors:

-Large audience-Independent film-Thriller genre-British film

Marketing Strategies

Self-distribution Us the people who’ve produced this film can sent out a plea to the general public for donations towards funding. But most likely donations will not financially be enough to distribute the film.

OR

Being an Independent film I think “Desolated Craft” to secure investment needs to try to get exhibited at multiple film festivals in the hope of being picked up from Fox searchlight pictures and be subject to positive word and mouth.

Initially,

Then,With backing from Fox Searchlight Pictures release the film to art house cinemas in major cities where there is an fan film audience specialists to be open to all genre’s of film.

Then depending on the success/audience response of the film, fox searchlight pictures with increase the financial backing to let it be screened to screens across the country.

And Finally

DVD/BlurayOn Demand TVNetwork TVInternet DownloadsSoundtrack albumsVideo gamesNovelisations

Theatrical Exhibition

Depending on the success of screenings and public demand the film will be sold in a number of different formats: