what keeps me up at night by dave lutz
DESCRIPTION
Two forces that keep me up at night: Content Marketing and Communities. Today's thought leaders are competing directly with association's to gain new customers and keep existing ones. They are using content marketing and communities, two services most associations provide. How can organizations compete? Who's going to win?TRANSCRIPT
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Thinking About 2 Growing Forces
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Content Marketing
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Increasing Visibility
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Who’s Doing It?
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Lead Generation & Nurturing
Shift From Push To Pull
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Communities of
Action or Practice
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Content Marketing & Community
Collide
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Threat or Opportunity?
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More Nimble
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Free of Bias
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Accessible and Shared
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Consider
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Suppliers
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Self-Formed Communities
Event Planning LinkedIn
#AssnChat
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Publishers
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Hosted Buyer
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What about
your industry?
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5 Competitive Re-Actions
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Who wins
the race?
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Those that:
Put mission before profit
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Attract & Engage Most
Influencers = Win
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People will pay for content if it is so unique
they can’t get it anywhere else, so fast they
benefit from getting it before anyone else,
or so related to their tribe that paying for it
brings them closer to other people.
Seth Godin
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