what it means to be an internet of things startup

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What does it means to be an iot startup? Alexandra Deschamps-Sonsino @iotwatch [email protected]

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Talk given at the M2M/IOT track of the Digital Services conference on June 19th 2013 in London.

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Page 1: What it means to be an Internet of Things startup

What  does    it  means  to  be  an  iot  startup?    

Alexandra Deschamps-Sonsino @iotwatch

[email protected]

Page 2: What it means to be an Internet of Things startup

Tinker London 2007-2010

Good Night Lamp March 2012

First UK distributor of the Arduino

R&D projects for corporates

A family of internet-connected

lamps.

IDII 2004-2006

Page 3: What it means to be an Internet of Things startup

#iot    The internet of things can be loosely

defined as:

1. what happens when we embed connectivity in everyday objects.

2. what happens when those objects are designed with an understanding

of the affordances of the web.

Page 4: What it means to be an Internet of Things startup

#iot  &  startups    

There  are  2  ways  of  reading  the  current  situation.  

Page 5: What it means to be an Internet of Things startup

Categories  

Page 6: What it means to be an Internet of Things startup

tinyurl.com/iotmap13

Maps  

Page 7: What it means to be an Internet of Things startup

the  shape  of  the  conversation  

Hardware (open/closed)

Connectivity

(wifi, zigbee/radio, GSM)

Battery life

Standards

Privacy

Security

Insert startups

here

Page 8: What it means to be an Internet of Things startup

Startups

Consumer Goods

Products  as  part  of  an  ecology.  

Page 9: What it means to be an Internet of Things startup

4  types  of  startups  

1. Kickstarter-addicts 2. Bootstrapping consultancies 3. Incubator babies 4. Corporate partnerships

Page 10: What it means to be an Internet of Things startup

Kickstarter-­‐addicts  

Crowd-funding is being used to test the techno-centric early-adopters. Repeatedly. A mix of agencies & industrial designers who have been around the block.

Page 11: What it means to be an Internet of Things startup

Mint Digital

ReaDIYmate & Telesound

Page 12: What it means to be an Internet of Things startup

…formerly of Nabaztag

Page 13: What it means to be an Internet of Things startup

Bootstrapping  

People doing consultancy work to power internet of things products.

BERGcloud

Good Night Lamp

Page 14: What it means to be an Internet of Things startup

Incubator  babies  

Page 15: What it means to be an Internet of Things startup

(Psst. Same people behind both programs)

Page 16: What it means to be an Internet of Things startup

Corporate  partnerships  

Bosch

GE & Quirky

Page 17: What it means to be an Internet of Things startup

What’s  missing?    

Traditional  funding.  Telcos  need    to  connect  the  dots.  

 Telco  thingcubator  anyone?  (I  have  the  url  for  another  2  weeks)  

Page 18: What it means to be an Internet of Things startup

Thanks.  Alexandra Deschamps-Sonsino @iotwatch [email protected]