what it means to be a next-generation managed service provider
TRANSCRIPT
• The duration of this webinar is 60 minutes
• Q+A will take place at the end
• Ask questions via the ”chat” panel
• Please keep yourself on mute
• This webinar will be recorded
Webinar Logistics
John Gray
SVP, Alliances
Datadog
Thomas Robinson
Solutions Architect
Amazon Web Services
Patrick Hannah
VP, Engineering
CloudHesive
Today’s Presenters
Built for modern infrastructure
Your infrastructure has changed, you need a different way to manage your stack
#MonitorAllTheThings
You need a single pane of glass for Operations and Development Teams
Made for org-wide adoption
You need monitoring to be easy, flexible, scalable - so that the entire department will use it
Why Datadog
Cloud-ready
Your infrastructure will change, you will need a different way to manage your new stack
Bridge dev and ops
You’ve always wanted a single pain of glass for Ops + Dev Teams, with the cloud, you’ll need it
Streamlining dev and deployment cycles
You need monitoring to be easy, flexible, scalable – so that the entire department will use it
Why Datadog
Infrastructure-wide visibilityYour customers’ servers, Your customers’ clouds, Your customers’ metrics, Your customers’ apps, Your Team. Together in one place.
Create custom KPIs
and composite metrics
Compare and correlate
metrics from multiple IT
components
Track events from
the systems in your
environment
1. Quickly resolve your customers’ critical
issues and meet SLAs
2. Serve more customers efficiently with
monitoring automation
3. Start providing value to your customers in
minutes
Why Datadog for your managed services businessProvide deep insight into your customers’ next generation cloud-based infrastructures
1. Technical and sales onboarding training and
resources
2. Co-marketing activities including demand
generation, content creation, email
templates
3. Dedicated Partner Success Team focused
on partner success and grow
What we provide Program benefits
AWS MANAGED SERVICE PROVIDER (MSP)
PARTNER PROGRAM
THOMAS ROBINSONSOLUTION ARCHITECT, MSP PROGRAM TECHNICAL LEAD
AWS PARTNER NETWORK
THE APN HAS ADDED 10,000+ OVER THE PAST 12
MONTHS
100%Y o Y
AWS Consulting
Partners
130%Y o Y
AWS Managed
Service Partners
O n A W S
M a r k e t p l a c eG r o w t h U s e A P N p a r t n e r
s o l u t i o n s & s e r v i c e s
90%+Fortune 100
60%Partners
Headquartered
Outside U.S.
370MEC2 Hours Per
Month
C O N S U L T I N G
P A R T N E R S
AWS PARTNER NETWORK
T E C H N O L O G Y
P A R T N E R S
P r o f e s s i o n a l s e r v i c e s f i r m s t h a t
h e l p c u s t o m e r s o f a l l s i z e s d e s i g n ,
a r c h i t e c t , m i g r a t e , o r b u i l d n e w
a p p l i c a t i o n s o n A W S
C o m m e r c i a l s o f t w a r e a n d I n t e r n e t
s e r v i c e s c o m p a n i e s t h a t p r o v i d e
s o f t w a r e s o l u t i o n s t h a t a r e e i t h e r
h o s t e d o n , o r i n t e g r a t e d w i t h A W S
PARTNER JOURNEY:
AWS PARTNER NETWORK
A SHIFT HAS OCCURRED
New Approaches
New Ways to
Add Value
Customer
Engagement
DevOps &
Automation
Dynamic &
Agile
WHAT IS A NEXT GEN MSP?
P l a n & D e s i g n
B u i l d & M i g r a t e
R u n & O p e r a t e
O p t i m i z e
“I need help migrating, running, & optimizing my AWS workloads.”
A W S M A N A G E D S E R V I C E
P R O V I D E R P R O G R A M
T h e A W S M S P p r o g r a m p r o v i d e s q u a l i f i e d A P N
C o n s u l t i n g P a r t n e r s w h o a r e s k i l l e d a t c l o u d
i n f r a s t r u c t u r e a n d a p p l i c a t i o n m i g r a t i o n , a n d
d e l i v e r v a l u e t o c u s t o m e r s b y o f f e r i n g
p r o a c t i v e m o n i t o r i n g , a u t o m a t i o n , a n d
m a n a g e m e n t o f t h e i r c u s t o m e r ’ s e n v i r o n m e n t
w i t h b u s i n e s s , m a r k e t i n g a n d e n a b l e m e n t
b e n e f i t s .
AWS MSP PROGRAM
W H Y
B E C O M E A N
A W S M S P
P A R T N E R ?
AWS MSP PROGRAM
• G a i n a c c e s s t o a w i d e r a n g e o f M S P -
s p e c i f i c b u s i n e s s , t e c h n i c a l , a n d
m a r k e t i n g b e n e f i t s
• P o s i t i o n y o u r f i r m a s a n e x t g e n M S P
a n d b e p r o m o t e d a s a n A W S M a n a g e d
S e r v i c e P a r t n e r o n t h e A W S w e b s i t e
• A c c e s s t o e x c l u s i v e M S P M a r k e t i n g
C a m p a i g n s a n d C o n t e n t
• C o n s u l t a t i v e 3 r d P a r t y Va l i d a t i o n A u d i t
• F a s t e r p a c e o f g r o w t h ( 1 3 0 % y e a r - o v e r -
y e a r c o m p a r e d t o 111 % f o r n o n - M S P
A P N C o n s u l t i n g P a r t n e r )
S e r v i c e D e s k & C u s t o m e r S u p p o r t
S L A s & R e p o r t i n g
S e c u r i t y M a n a g e m e n t
D e v O p s & A u t o m a t i o n
B i l l i n g & C o s t M a n a g e m e n t
P r o c e s s & C o s t O p t i m i z a t i o n
B u s i n e s s H e a l t h & M a n a g e m e n t
C u s t o m e r O b s e s s i o n
S o l u t i o n D e s i g n C a p a b i l i t i e s
I n f r a s t r u c t u r e & A p p l i c a t i o n M i g r a t i o n C a p a b i l i t i e s
AWS MSP PROGRAM
WHAT IT MEANS TO BE A
NEXT-GENERATION MSP
PATRICK HANNAHVP OF ENGINEERING, CLOUDHESIVE
• Who am I?
• What is my background?
• What do I hope to get out of this presentation?
• How am I using AWS?
• What do I love about AWS?
Who am I?
Professional Services
• Assessment (Current environment, datacenter or cloud
footprint)
• Strategy (Getting to the future state)
• Migration (Environment-to-cloud, Datacenter-to-cloud)
• Implementation (Point solutions)
• Support (Break/fix and ongoing enhancement)
DevOps Services
• Assessment
• Strategy
• Implementation (Point solutions)
• Management (Supporting infrastructure, solutions or
ongoing enhancement)
• Support (Break/fix and ongoing enhancement)
Who is CloudHesive
Managed Security Services (SecOps)
• Encryption as a Service (EaaS) – encryption at rest and in
flight
• End Point Security as a Service
• Threat Management
• SOC II Type 2 Validated
Next Generation Managed Services
• Leveraging our Professional, DevOps and Managed
Security Services
• Single payer billing
• Intelligent operations and automation
• AWS Audited
Problem Statement:
I need to be able to (monitor|get) information about my
“things”.
What’s important?
What are my things?
• Platforms
• Environments
• Systems
• Servers
• Services
• Applications
• Literal Things
What characteristics of my things do I care about?
• Is it up/down?
• Have I crossed some sort of arbitrary threshold?
• Is there an interesting event or lack thereof?
• Is there a certain quantity of either?
Difference sources of data:
• AWS, CloudWatch
• AWS, CloudTrail
• AWS, Config
• Linux proc
• Linux syslog
• Windows WMI
• Windows Event Log
• Application Logs
• Third party tool logs (APM, Security, etc.)
How does that translate on AWS?
Different methods of alerting:
• SMS
• Voice
• Push
Different methods of collecting:
• Native APIs
• Agents
• No trending
• No single pane of glass
• Redundant work
• Lost data
What’s the outcome of this approach?
Problem Statement:
I need CONTEXT about the alerts I get from my “things”.
What’s really important?
Why?
Things can carry different SLAs, depending on:
• Type of environment
• Where it sits in the lifecycle
• What it does (mission critical, back office)
• Type of customer (industry)
• Does it heal itself? (autoscaling, recovery, etc.)
• Context
Datadog is central to our event monitoring platform
How does CloudHesive solve it?
How does it work?
• Data from the sources described on previous slides +
more are sent to Datadog
• It performs the initial triage via a series of pre-configured
monitors
• Non Severity 1 go to a work queue (Jira)
• Severity 1 go to an escalation queue (OpsGenie)
• All events persisted to long term storage (SumoLogic)
With outlier detection we are able to find underperforming members of
clusters, autoscaled groups, etc and act appropriately.
Outlier Detection!
We covered real time but what about looking backwards?
• Root cause analysis (eg. on this date/time the application
underperformed – why?)
• Change planning (eg. expecting a 10x increase in traffic,
will our autoscaling strategy work?)
What else can we do?
Problem Statement:
Now that I know what I want to monitor, how do I select the
right tools?
Integrations and the AWS Ecosystem
Implemented by default
• AWS Integration/Agent Installation/Agent Configuration
Integrates
• Over 100 integrations
What does it do best?
• Time series data, Key/Value pairs
Scales (Operationally and Technically)
• Ever run your own monitoring platform? The last thing you
want is your platform to be impacted by the same event
impacting your monitored infrastructure
• Insight across customers
• New customers get a default suite of integrations and monitors
• Support customer DevOps initiatives
• Stronger Next Generation MSP
• Security? Security!
What powers do we gain?
Next Steps
Questions about monitoring or
the Datadog Partner Program?
John Gray
Questions around the AWS
MSP Partner program?
Thomas Robinson
Questions around being a
Datadog partner?
Patrick Hannah
Questions?
Thank You