what is your career plan as a tech marketer?
TRANSCRIPT
Who Are You? Where are You Going?Develop Your Career Plan
www.pragmaticmarketing.comwww.spatiallyrelevant.org@spatially
Inq
uis
iti
ve
Dete
rmin
ed
observer
Patt
ern
s
Lemonader
…curious…
What are you working
on?
Top 10 Software Roadmap Trends
Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org
What do you
do?
The Things We Do
Source: 2010-2011 Pragmatic Marketing Annual Survey
What Product Managers Do
Source: 2010-2011 Pragmatic Marketing Annual Survey
What Product Marketers Do
Source: 2010-2011 Pragmatic Marketing Annual Survey
PMM v. PM
Source: 2010-2011 Pragmatic Marketing Annual Survey
Time Spent on Social Media a Week?
Source: 2010-2011 Pragmatic Marketing Annual Survey
What Do You Want to Know More About?
“market research techniques”
“Motivating sales reps”
“My customers and their customers”
“how to measure marketing success”
“Finance (yuck!)”
“My competition”
Source: 2010-2011 Pragmatic Marketing Annual Survey
Compensation
The Average Salary by Role
Source: 2010-2011 Pragmatic Marketing Annual Survey
Role Base salary
Director $124,812
Product Manager $100,964
Product Marketing Manager $96,470
Product Owner $104,701
Technical Product Manager $91,841
Program Manager $99,716
Analyst $77,757
Compensation by Experience?
Experience Base salary
Less than 1 year $98,968
1-2 $93,383
3-5 $98,628
6-10 $103,969
11-15 $113,374
More than 15 $121,734
Source: 2010-2011 Pragmatic Marketing Annual Survey
Where Are You Going?
Executive
Based on Respondent Title
DirectorAGE: 42 EXPERIENCE: 5-10 Yrs
AGE: 44 EXPERIENCE: 10+ Yrs
Career Path Profiles
39 yrs oldEXPERIENCE: 3-10 Yrs
xManagers
What is Your Path?
Where do you want to
focus?
Technical
Marketing
Strategic
Assess your
skills
What are your strengths?1
Where do you want to go?2
What’s your plan?3
Who Are You? Where are You Going?Develop Your Career Plan
www.pragmaticmarketing.comwww.spatiallyrelevant.org@spatially