what is the creative economy - and why you should care
DESCRIPTION
The Creative Economy is exploding - leading economic growth, innovation, and entrepreneurial opportunities. So, what is it? And, how does your work fit?TRANSCRIPT
Tom AagesonAlice Loy
Co-founders
THE NEW CREATIVE ECONOMY:
HOW DOES NEW MEXICO COMPETE?
FACTORY ECONOMY
CREATIVE ECONOMY
GLOBAL DATA
“Global trade in creative products more than doubled from 2002 to 2011.
The average annual growth rate during that period was 8.8 per cent.”
2012 = $625 billion in trade
UNESCO, 2013
UNESCO 2013 DATA: WORLD EXPORTS OF CREATIVE GOODS AND SERVICES
NATIONAL INITIATIVES
• China’s National Government invested $157 million in culture and media in 2012
• UK $55 million between 2012 -2015
USA NATIONAL DATA 2013Richard Florida, Who’s Your City?
USA NATIONAL DATA“A selected set of cultural industries— broadcasting, telecommunications, motion pictures, sound recording, performing arts, printing, and publishing—generated $45 billion in export sales in 2008, more than computer systems design, electrical equipment, air transportation, financial services, and American agriculture.
The cultural economy of the US now employs over 27 million individuals.”
Markusen, A., Gadwa, A., 2010.
REGIONAL DATA: TOP 10 ARTS ECONOMY STATES
% of State's Businesses
in Arts SectorsTotal Arts Jobs
Vermont 4.78% 7,854New Mexico 4.80% 19,159Nevada 4.83% 28,178Utah 4.88% 29,989DC 4.99% 26,537Colorado 5.02% 67,593Hawaii 5.45% 14,906New York 5.47% 359,210Washington 5.57% 73,224California 5.58% 527,043
Lowest ranked are Mississippi, Arkansas, Dakotas
REGIONAL INITIATIVES
How does New Mexico compete?
Entrepreneurs• Greater valuing of entrepreneurs• Increased exchange with global flow of
ideas, talent, and markets• Foster entrepreneurial
interaction/exchange• Built environments conducive to
entrepreneurial collaboration
Education
• K-12 Education– Creativity– Critical thinking– Collaboration– Global citizens
• Higher Ed– Applied learning– Interdisciplinary studies– Analytical and innovation thinking
Leadership and Policy
• Long-term, apolitical, and consistent policy
• Let entrepreneurs and industry leaders lead
• Foster global vision• Strategic investment in the creative
economy
REFERENCES
• http://www.unesco.org/culture/pdf/creative-economy-report-2013.pdf
• http://www.centerforcreativeeconomy.com/pilotFiles/pilotPages/centerforcreativeeconomy/Files/AmericasCreativeEconomyFULLReport%2Epdf
• Markusen and Gadwa, 2010. http://kresge.org/sites/default/files/NEA-Creative-placemaking.pdf
• http://aftadc.brinkster.net/comparative/2012_ComparativeReport_States.pdf
www.culturalentrepreneur.orgwww.slideshare.net/aageson
Alice [email protected]
g505.263.5180
505.660.3096