what is the business model of your api?
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WhatistheBusinessModelofyourAPI?
MatthiasBiehlwww.api-university.com
@mattbiehl
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API
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APIConsumer
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ViewofAPIConsumer
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eMail-API
Payment-API
Voice-APIMaps-API
Location-API
ViewofAPIConsumer
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APIProvider
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ViewoftheAPIProvider
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ConsumerandProviderintheAPIValueChain
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ValueChain
APIProvider
API
APIConsumer=App
DeveloperApp
EndUser
BusinessAsset
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ChallengesforAPIProviders
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3ChallengesforBusinesswithAPI
HowcanImakemyAPIeasytouse?
HowcanImakemoneywithmyAPI?
AmIbuildinganAPIthatdevelopersneed?
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3ChallengesforBusinesswithAPI
• Challenge1:IdentifyAPIs thatDevelopersneed
• Challenge2:FindaBusinessModel forAPIs
• Challenge3:BuildAPIs thatPeopleWant toUse
MethodsandToolstosupportusinall3Challenges
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Challenge1
IdentifyAPIsthatPeopleNeed
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Challenge1- IdentifyingAPIsthatPeopleNeed
How?DesignThinking
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Challenge2
MakeMoneywithAPIs
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Challenge2:MakingMoneywithAPIs
BusinessDriversforAPIs
• Revenue• Reach• Innovation• Growth• Compliance• Insight
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CRM SystemTelco Infrastr.Billing Infrastr.
OperationsMaintenanceExtensionsBilling Phone Service
+Mobile Data
Subscription Extention Offers+ Phone Upgrade
Private Customers
Business Customers
Network Infrastructure
Freq. LicensesLeasingInfrastructureStaff
UsageFlatrate
Retail Partner
Telco Business
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CRM SystemTelco Infrastr.Billing Infrastr.
Freq. LicensesLeasingInfrastructureStaff
UsageFlatrate
API Business
Payment API
HTTP
API PortalSoftware DevelopmentSoftware
Companies
Software Infrastructure
Online Shops
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BusinessModelsintheAPIValueChain
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APIAPI
BusinessModelofAPIConsumer
BusinessModelofAPIProvider
ValueChain
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Challenge3
BuildAPIsthatPeopleWanttoUse
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Challenge3:BuildingAPIsthatPeopleWanttoUse
• Focus:DeveloperExperience,ExperienceoftheAPIConsumer• Tools:
• APIDeveloperPortal• APIArchitecture• APIDescriptionLanguages• RESTfulAPIDesign
• LotsofResourcesthatcanhelpyou• E.g.atwww.api-university.com/books
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Summary
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3ChallengesforBusinesswithAPI
• Challenge1:IdentifyAPIs thatDevelopersneed
• Challenge2:FindaBusinessModel forAPIs
• Challenge3:BuildAPIs thatPeopleWant toUse RESTDeveloperPortal
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ThankYouMatthiasBiehl
www.api-university.com@mattbiehl