What is Social Media?

And why is it a good thing for us to be doing?

What is Social Media?

Social Media: A broad term used for various Internet-based applications (i.e. Facebook, Twitter) that that allow people and organizations connect with each other using the internet.

Who uses Social Media tools?

• 400 million Facebook users worldwide; 50% log in each day.

• 5 billion pieces of content shared each week on Facebook.

• 55% of Hospitals in the United States use some form of Social Media.

EVERYONE!

How is the VMC Foundation using Social Media?

What are the benefits?

• Connect real-time with the people that matter

• Engage a new, national audience• No direct cost• Allows us to highlight the work of

important supporters• Provide rich, interactive content

Wow, Jim Beall Jr. really wants to tell people about the work we’re doing. And this didn’t require any lobbying!

“Chris keeps me in the loop with goings-on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.”

- Ned Finkle, VP Strategic Marketing, NVIDIA

“Chris, you are the heart and soul of Valley Medical Center.” - Hon. Liz Kniss, President, Santa Clara County Board of Supervisors

In response to an e-mail alerting of a blog post