what is social media?

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08-Sep-2014 Team Name: Gagnants Name of first member: Vaibhav Gupta College Name: T.A. Pai Management Institute Name of the second member : Tanvi Bansal College Name: T.A. Pai Management Institute

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Overview of different aspects of social media

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Page 1: What Is Social Media?

08-Sep-2014

Team Name: Gagnants

Name of first member: Vaibhav GuptaCollege Name: T.A. Pai Management Institute

Name of the second member : Tanvi BansalCollege Name: T.A. Pai Management Institute

Page 2: What Is Social Media?

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What do you think when you hear…

Social Media?

Page 3: What Is Social Media?

01

What is Social Media?

Social Media is an umbrella term that defines the various activities that integrate technology, Social Interaction and the construction of words, pictures, videos and audio.

Page 4: What Is Social Media?

Social Media is conversation supported by online tools

Social Networks

Collaborative Projects

Blogs/MicroblogsContent Communities

Virtual Game World

Discussion Boards/Forums

Page 5: What Is Social Media?

SOCIAL NETWORKS

✤ Platform to build social networks or social relations

✤ People with common interests, activities, backgrounds or real-life connections come together.

✤ People share ideas, pictures, posts, activities, events with people in their network.

Page 6: What Is Social Media?

CONTENT COMMUNITIES

✤ Video/Documents sharing websites

✤ Users can upload, view and share videos/documents with the masses

✤ Allows users to upload their unique content and gain brand exposure.

Page 7: What Is Social Media?

BLOGS/MICROBLOGS

✤ A discussion/informational site published on world wide web.

✤ Can be personal blog, corporate and organisational blog, political, health, video, portfolio sketches blog etc.

✤ Great way to practice writing skills and some bloggers have even published books out of their blogs

Page 8: What Is Social Media?

VIRTUAL GAME WORLD

✤ Also known as Massively Multiplayer Online World (MMOW)

✤ Synonymous with interactive 3D virtual environments, where users take form of avatars visible to others.

✤ Enables users to connect to real world via virtual means.

Page 9: What Is Social Media?

DISCUSSION BOARDS/FORUMS

✤ Online discussion site where people can hold conversations in the form of posted messages

✤ Moderator approves access level of a user

✤ Allows to create topic specific discussions related to technology, music, politics etc. in the form of threads and posts.

Page 10: What Is Social Media?

COLLABORATIVE PROJECTS

✤ People work with each other to do a task and to achieve shared goals.

✤ Aims to increase the success of teams as they engage in collaborative problem solving.

✤ Encourages introspection of behaviour and communication.