what is seo and why do you need it?
TRANSCRIPT
What is SEO and Why Do You Need It?
Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic
search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual
website.
Figuring Out How Your Customers Search
Before you can optimize your website, you have to know what you are optimizing it for. The terms people use to search for what you offer are known as keywords. There
are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use,
especially for a beginner.
SEO Provides Credibility for Your Business
Consumers make mental notes of the companies that show up in Google and on other search engines. It may be a subconscious note for some, but they do nonetheless. In the minds of consumers, your ranking becomes a vote of confidence. That may sound a bit exaggerated, but research has shown that higher search rankings lead to more credibility in the eyes of consumers.
It is cost-effective
Compared to the costs associated with other forms of online marketing such as PPC
advertising, social media marketing, or purchasing leads
for an email marketing program, SEO provides fairly
good ROI. While PPC may drive more revenue and social media may be more important for your
image, your organic SEO in many ways remains a bedrock
of your online presence.
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