what is scope of marketing ?
TRANSCRIPT
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SCOPE OF MARKETING
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What is Marketing ?
What is Marketed ?
Who markets ?
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,
“Marketing is the activity, set of institution, and process for creating, communication, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
What is Marketing ?
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,
“Marketing is a societal Process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.”
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What Is Marketed ?
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Who Markets
A Marketer is someone who seeks a response (attention, a purchase, a vote, a donation) from another party, called the Prospect. If two parties are seeking to sell something to each other, we call them both marketers.
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MARKETS
“Traditionally a market was a physical place where buyers and sellers gathered to buy and sell goods.”
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“A market consists of all the potential customers sharing a particular need or want who might be willing and able to engage in exchange
to satisfy that need or want.”
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Consumer Markets
Business Markets Global Markets Nonprofit and Governmental markets
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What is Marketing What is Marketed Who Markets
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CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search
Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
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PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
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THANK
YOU