what is public relations
DESCRIPTION
what is public relations. Public Relations. Nobody can agree on what it is!. Public Relations. Nobody can agree on what it is! - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/1.jpg)
![Page 2: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/2.jpg)
![Page 3: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/3.jpg)
![Page 4: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/4.jpg)
![Page 5: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/5.jpg)
WHAT IS PUBLIC RELATIONS
![Page 6: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/6.jpg)
PUBLIC RELATIONSNobody can agree on what it is!
![Page 7: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/7.jpg)
PUBLIC RELATIONSNobody can agree on what it is!Even our text books disagree on who the “father of public relations” is. Inside Reporting says it’s Edward Bernays, while Telling the Story goes with Rex Harlow
![Page 8: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/8.jpg)
PUBLIC RELATIONS“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public Relations Society of America
![Page 9: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/9.jpg)
PUBLIC RELATIONSBernays: “A public relations counsel is an applied social scientist who advises a client on the social attitudes and actions he or she must take in order to appeal to the public on which it is dependent…”
![Page 10: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/10.jpg)
PUBLIC RELATIONSHarlow: “Public relations is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders and implementing planned programs of action which will serve both the organization’s and public interest.”
![Page 11: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/11.jpg)
![Page 12: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/12.jpg)
LET’S GO WITH THIS“Public relations (PR) is the practice of managing the flow of information between an organization and its publics, using methods that don’t require a direct payment.”
![Page 13: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/13.jpg)
WHY DO WE STUDY PR AS PART OF JOURNALISM?
![Page 14: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/14.jpg)
WHY DO WE STUDY PR AS PART OF JOURNALISM?Both begin with great writing
![Page 15: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/15.jpg)
WHY DO WE STUDY PR AS PART OF JOURNALISM?Both begin with great writingBoth require news judgment: I Can Never Prepare Pancakes In England
![Page 16: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/16.jpg)
WHY DO WE STUDY PR AS PART OF JOURNALISM?Both begin with great writingBoth require news judgment: I Can Never Prepare Pancakes In EnglandBoth are generally taught in the same school at the college level
![Page 17: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/17.jpg)
WHY DO WE STUDY PR AS PART OF JOURNALISM?Both begin with great writingBoth require news judgment: I Can Never Prepare Pancakes In EnglandBoth are generally taught in the same school at the college levelThere is a lot of movement between journalism and PR
![Page 18: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/18.jpg)
![Page 19: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/19.jpg)
![Page 20: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/20.jpg)
WHY DO WE STUDY PR AS PART OF JOURNALISM?Both begin with great writingBoth require news judgment: I Can Never Prepare Pancakes In EnglandBoth are generally taught in the same school at the college levelThere is a lot of movement between journalism and PRBoth require you to gather information, distill it and communicate it so your audience gets it
![Page 21: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/21.jpg)
WHY DO WE STUDY PR AS PART OF JOURNALISM?Both begin with great writingBoth require news judgment: I Can Never Prepare Pancakes In EnglandBoth are generally taught in the same school at the college levelThere is a lot of movement between journalism and PRBoth require you to gather information, distill it and communicate it so your audience gets itHere’s the biggest difference: journalists serve the “public” while PR serves a client
![Page 22: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/22.jpg)
THE MAJOR PR AREAS
![Page 23: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/23.jpg)
THE MAJOR PR AREASNews media relations
![Page 24: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/24.jpg)
NEWS MEDIA RELATIONSBe company spokesman
![Page 25: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/25.jpg)
![Page 26: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/26.jpg)
![Page 27: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/27.jpg)
![Page 28: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/28.jpg)
![Page 29: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/29.jpg)
NEWS MEDIA RELATIONSBe company spokesmanCultivate relationships with key media at the local, state, national and international level
![Page 30: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/30.jpg)
NEWS MEDIA RELATIONSBe company spokesmanCultivate relationships with key media at the local, state, national and international levelPrepare and disseminate regular news items designed to build a positive image of your organization
![Page 31: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/31.jpg)
NEWS MEDIA RELATIONSBe company spokesmanCultivate relationships with key media at the local, state, national and international levelPrepare and disseminate regular news items designed to build a positive image of your organizationMake company executives available for interviews… but first train them!
![Page 32: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/32.jpg)
THE MAJOR PR AREASNews media relationsProduct publicity
![Page 33: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/33.jpg)
PRODUCT PUBLICITYSupport the marketing (advertising and paid promotions) team
![Page 34: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/34.jpg)
PRODUCT PUBLICITYSupport the marketing (advertising and paid promotions) teamAnnounce new products
![Page 35: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/35.jpg)
![Page 36: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/36.jpg)
![Page 37: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/37.jpg)
PRODUCT PUBLICITYSupport the marketing (advertising and paid promotions) teamAnnounce new productsGenerate favorable attention for exiting products
![Page 38: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/38.jpg)
PRODUCT PUBLICITYSupport the marketing (advertising and paid promotions) teamAnnounce new productsGenerate favorable attention for exiting productsCreate new ways to use products
![Page 39: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/39.jpg)
PRODUCT PUBLICITYSupport the marketing (advertising and paid promotions) teamAnnounce new productsGenerate favorable attention for exiting productsCreate new ways to use productsCelebrities
![Page 40: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/40.jpg)
![Page 41: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/41.jpg)
MR. G’S CELEBS
![Page 42: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/42.jpg)
![Page 43: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/43.jpg)
![Page 44: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/44.jpg)
![Page 45: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/45.jpg)
![Page 46: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/46.jpg)
THE MAJOR PR AREASNews media relationsProduct publicityCrisis communications
![Page 47: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/47.jpg)
CRISIS COMMUNICATIONSManage unexpected events to minimize damage to company or product reputations
![Page 48: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/48.jpg)
CRISIS COMMUNICATIONSManage unexpected events to minimize damage to company or product reputationsEnsure company perspective is communicated during negative events such as product recalls, employee injuries, community protests and boycotts, fires, plant closings, layoffs….
![Page 49: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/49.jpg)
THE MAJOR PR AREASNews media relationsProduct publicityCrisis communicationsFinancial communications
![Page 50: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/50.jpg)
FINANCIAL COMMUNICATIONSDistribute required financial reports to business media
![Page 51: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/51.jpg)
FINANCIAL COMMUNICATIONSDistribute required financial reports to business mediaPrepare and distribute annual and quarterly reports
![Page 52: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/52.jpg)
FINANCIAL COMMUNICATIONSDistribute required financial reports to business mediaPrepare and distribute annual and quarterly reportsInvestor relations
![Page 53: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/53.jpg)
FINANCIAL COMMUNICATIONSDistribute require financial reports to business mediaPrepare and distribute annual and quarterly reportsInvestor relationsMaintain relations with key financial reporters
![Page 54: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/54.jpg)
THE MAJOR PR AREASNews media relationsProduct publicityCrisis communicationsFinancial communicationsExecutive support and speechwriting
![Page 55: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/55.jpg)
EXECUTIVE SUPPORT AND SPEECHWRITINGProvide CEOs and other execs with communications support
![Page 56: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/56.jpg)
EXECUTIVE SUPPORT AND SPEECHWRITINGProvide CEOs and other execs with communications supportArrange speech platforms and prepare speeches to influential groups
![Page 57: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/57.jpg)
EXECUTIVE SUPPORT AND SPEECHWRITINGProvide CEOs and other execs with communications supportArrange speech platforms and prepare speeches to influential groupsManage CEO’s community involvement
![Page 58: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/58.jpg)
EXECUTIVE SUPPORT AND SPEECHWRITINGProvide CEOs and other execs with communications supportArrange speech platforms and prepare speeches to influential groupsManage CEO’s community involvementMost of the high-paid help wants to build their public images
![Page 59: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/59.jpg)
THE MAJOR PR AREASNews media relationsProduct publicityCrisis communicationsFinancial communicationsExecutive support and speechwritingCommunity relations
![Page 60: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/60.jpg)
THE MAJOR PR AREASNews media relationsProduct publicityCrisis communicationsFinancial communicationsExecutive support and speechwritingCommunity relationsGovernment affairs
![Page 61: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/61.jpg)
AND IT OFTEN STARTS WITH…
![Page 62: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/62.jpg)
ASSIGNMENT 4/24Pages 176-181 of Inside Reporting
![Page 63: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/63.jpg)
ASSIGNMENT 4/24Pages 176-181 of Inside ReportingWrite your first news release!
![Page 64: what is public relations](https://reader036.vdocuments.us/reader036/viewer/2022081503/568166e9550346895ddb2de0/html5/thumbnails/64.jpg)
NEWS RELEASEYou are the director of product communications for Mega Corporation, a video game company based in San Francisco with $1.6 billion in sale in 2011, 46% higher than 2010You are introducing your latest game: Home School Hit Man, rated TMake up details of the game, its benefits to playersMake up quotes from Reel X. Ageration, Mega’s developer of HSHMYou can hire any celebrity you want to quote in the release (athlete, movie star, etc.) and make up quotes350 words Have fun, make it lively, remember your audience