What is P&G AwardHow does it work

The Business CaseThe final

How to partecipateFAQs

AGENDA

HAVE YOU EVER WONDER....

“How is working in a multi-national company?”

“What are the daily challenges faced by managers?”

“How different departments work together?”

... EXPERIMENT YOURSELF PARTICIPATE TO P&G

AWARD!

5

6

How to explode Shave Care category in World 2.0

A Joint Business Plan with a real Customer

THE BUSINESS CHALLENGE

7

CMK

6 BUSINESS FUNCTIONS INVOLVED

Materiale confidenziale P&G. Ogni divulgazione ulteriore in mancanza di un espresso consenso scritto di P&G è vietata

(Consumer Market Knowledge)

MARKETING F&A(Finance and accounting)

SALES(Customer Business

Development) Strategic Sales

SNOIT (Supply Network Operations)

Supply Chain(Information and Decision Solution) IT Solutions

8

You will be in charge of addressing the business challenge working with all the functions to build:

A NEW INTEGRATED BUSINESS PLANto one of your top customer.

THE BUSINESS CASE

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Structure and business questionsTHE BUSINESS CASE

Provide a SWOT analysis of Gillette business with focus on your customer,

based on background data,

Identify purchase

barriers, based on consumer researches

Build a digital plan to win with your target tackling their

purchase barriers

Preliminary Analysis

Consumer/Shopper

understanding

Marketing plan

10

Analyze customer sell-out data in order to

identify ideal assortment choices.

Define the best plan to win in

Store, evaluating

incremental revenues and

ROI

Create a disruptive tool to win

In Store and in the e-channel

Optimize logistics ensuring

sustainability

Structure and business questionsTHE BUSINESS CASE

LogisticSales, IT and Financials

Present your plan to explode Shave Care Category, showing how it will bring value to both

P&G and Dahlia Stores.

BUSINESS PROPOSAL

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Analysis

Originality of the proposed idea

Coherence of all parts of the business case

Strategic approach and coherence with the brand

Problem solving

THE BUSINESS CASE Evaluation Criteria

WHAT’S NEW in 2015 EDITION?

The challenge will involve students from all Italian, Spanish and Portuguese universities.

HOW DOES IT WORK?

Start of applications

20° sept

Deadline to Upload your

business case

14 DecDeadline to download

14 Nov

Sept Oct Nov Feb

Final in madrid

Download the business case 1° Oct

Top 6 winning teams will fly to Madrid to present their projects to P&G Top Management

THE FINAL

All the members of Top 6 teams will have the opportunity to access to recruiting process.

FOR INTERNAL USE ONLY

HOW TO PARTECIPATE

P&G Award will be a completely web-based challenge at:

www.pgaward.com

www.pgaward.com

Thank you