what is personal branding? a starter guide
TRANSCRIPT
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What is personal branding?
@JKRiggins
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Elements of Your Personal Brand
ClearConsistentAuthenticMemorableMeaningfulSoulfulPersonal
@michaelportBook Yourself Solid
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@JKRiggins
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Who are you trying to attract?
What do they know?What language do they speak?
Formal or casual?Make a list of current customers.
What do they have in common?
@JKRiggins
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@JKRiggins
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What are their urgent needs?
What are their compelling desires?
@michaelportBook Yourself Solid
@JKRiggins
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@JKRiggins
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Personal Value Statement
What is your Top biggest result for your clients
@DanSchawbelMe 2.0
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@JKRiggins
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What makes you special?
Brag about your great clients
What have you helped them do?
Natural talents?
What do other people compliment me on?
@JKRiggins
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Pitch yourself as a Jack (or Jane) of All Trades
Know the companies who have been your client
Lead with work experiences@DanSchawbelMe 2.0
Can’t namedrop yet? That’s OK too!
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@JKRiggins
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What makes you stand out?
How do you differentiate?
What are the other companies doing that
@JKRiggins
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@JKRiggins
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@JKRiggins
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How do you put it into 1 to 3 lines?
Personal Brand Statement
What you offer
+
How your
Audience can
benefit from it
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High Concept Pitch
Jaws: Like Aliens but in space.
YouTube: Like Flickr for video.
Sourceseek: The eHarmony of offshore software development.
.
@JohnWolfendale
EcoVida Homes
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@JKRiggins
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Branding on Social Media
Twitter: 140 characters, use Hashtagify, fill it, followLinkedIn: 50 character Headline, engaging with keywords, examples, connectInstagram/Facebook: Check your privacy settings
Everywhere: Your Full Name, Headshot, Personal Brand Statement
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What are you putting out there?
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Be authentic (but don’t be an authentic bore.)
@JohnWolfendaleEntrepreneur, eco-architect
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Be you but don't give a commentary on every aspect of your life
(Never have an online nervous breakdown in full view of everyone.)
@grahunt
Entrepreneur, real estate agent
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Be consistent in your branding. Samepic and handle acrossall networks, for example
@TomRaftery Entrepreneur
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Consistent but appropriate for your network!
@Casslar
Entrepreneur, Market Research Company
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What About You?
@JKRiggins
http://ebranding.ninja
SlideShare.net/ebrandingninja