what is online reputation management, and why you should care

www.recoverreputa tion.com What is Online Reputation Management What is your online reputation, and why you should care?

www.recoverreputa tion.com What is Online Reputation Management No web presence=no clients

www.recoverreputa tion.com What is Online Reputation Management Most small businesses or professionals understand that online reputation management is important, but: One Negative Review = Loss of 30 Customers

www.recoverreputa tion.com What is Online Reputation Management

www.recoverreputa tion.com What is Online Reputation Management Pre-internet Brands, people and companies could control what was said about them. Information was controlled by gate keepers, companies, editors

www.recoverreputa tion.com What is Online Reputation Management The Internet is the new first impression Clients Google you when speaking on the phone Anyone can say anything, and it shows up online People dont ask for references anymore, they search Google Now

www.recoverreputa tion.com What is Online Reputation Management Importance of Online Reputation Management The old way doesnt work Emails ignored Cold calls get hung up on Mailings thrown away Brochures ineffective

www.recoverreputa tion.com What is Online Reputation Management Importance of Online Reputation Management Now: Marketing 2.0 Sales made by Law of Attraction Built on by trust Online information and searches Reviews are crucial Show by example

www.recoverreputa tion.com What is Online Reputation Management Importance of Online Reputation Management Who do you want to do business with? Trustworthy Professional Experienced Brings value

www.recoverreputa tion.com What is Online Reputation Management Importance of Online Reputation Management Online reputation Management Conveys this trust and expertise A virtual cocktail party or business meeting Translates your business and experience to the web

www.recoverreputa tion.com What is Online Reputation Management 77% of executive recruiters use search engines to research applicants 35% have eliminated candidates based on the information they found (ExecuNet) 83% of companies will face a crisis that negatively impacts their share price between 20 and 30%, during the next five years (Oxford- Metrica) Importance of Online Reputation Management

www.recoverreputa tion.com What is Online Reputation Management Good Content Did You Know? "84% say online reviews influence purchasing." From Opinion Research Corporation, Published in New York Times:

www.recoverreputa tion.com What is Online Reputation Management What is Online Reputation Management? Online reputation management (ORM) is anything online about a business or person

www.recoverreputa tion.com What is Online Reputation Management What is Online Reputation Management? Beyond just information Sentiment Perception Impression Trustworthiness Expertise Feeling about person or business

www.recoverreputa tion.com What is Online Reputation Management What is Online Reputation Management? How to convert this?

www.recoverreputa tion.com What is Online Reputation Management What is Online Reputation Management? Blog posts Comments on blog posts Web sites Facebook likes Google+ activity Tweets YouTube Instagram Pinterest

www.recoverreputa tion.com What is Online Reputation Management What is Online Reputation Management? Your online reputation IS your reputation.

www.recoverreputa tion.com What is Online Reputation Management What is Online Reputation Management? Online Reputation Building: Builds brand Draws customers Focused on sales Online Reputation Repair: Suppresses or removes negative Creates content and platforms Focused on restoring business

www.recoverreputa tion.com What is Online Reputation Management Questions? Steve Giovinco, Recover Reputation Online Reputation Management for Professionals 347-421-7598 | [email protected]

www.recoverreputa tion.com What is Online Reputation Management About Recover Reputation Boutique online reputation firm, focused on professionals 20+ years IT, writing experience Personal, hands-on approach