what is new with social media and what it means for you august 2nd 2013 by sherry nouraini

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Open Social Media: Free and Open Education What’s new in social media and What does this mean for you? August 2nd, 2013 Sherry Nouraini Founder/ President Captive Touch

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Facebook rolls out embedded posts, and announces a press event and data about the success of its mobile ads. LinkedIn introduces nested comments. What do all these mean for your business? Watch this short video to learn.

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Page 1: What is new with social media and what it means for you August 2nd 2013 by Sherry Nouraini

Open Social Media: Free and Open Education

What’s new in social mediaand

What does this mean for you?August 2nd, 2013

Sherry NourainiFounder/President

Captive Touch

Page 2: What is new with social media and what it means for you August 2nd 2013 by Sherry Nouraini

Open Social Media: Free and Open Education

Facebook

• Mark your calendar for a Facebook press event:

When: Tuesday August 6th, 10 AM PST What: Upcoming changes to newsfeed Algorithm Explanation of how it works.

Page 3: What is new with social media and what it means for you August 2nd 2013 by Sherry Nouraini

Open Social Media: Free and Open Education

• Facebook is rocking mobile advertising

• 41% of Facebook Ad revenue comes from mobile

• Should you be focusing on mobile Ads

• My suggestion would be to start with an Ad that that is served on both desktop and mobile

• Take advantage of the new detailed Ad reporting feature to see where your ads are preforming best, and then decide

Page 4: What is new with social media and what it means for you August 2nd 2013 by Sherry Nouraini

Open Social Media: Free and Open Education

Facebook

• Facebook is rolling out embedded posts

Page 5: What is new with social media and what it means for you August 2nd 2013 by Sherry Nouraini

Open Social Media: Free and Open Education

Facebook Like, comment right from embed

Page 6: What is new with social media and what it means for you August 2nd 2013 by Sherry Nouraini

Open Social Media: Free and Open Education

How to take advantage of this featureWhen it becomes available

• Your discussions on Facebook could be a great source of ideas for blog posts

• Take the discussion to your blog and give people some context so they want to engage with you and like your page

• Create outstanding Facebook posts such that people will want to embed it!

Page 7: What is new with social media and what it means for you August 2nd 2013 by Sherry Nouraini

Open Social Media: Free and Open Education

• LinkedIn: Threaded commenting and liking ofcomments for influencer posts.

Page 8: What is new with social media and what it means for you August 2nd 2013 by Sherry Nouraini

Open Social Media: Free and Open Education

Did you like what you heard?

• Please like and share the video• Want to be notified about future workshops?

• Would you like to give us your feedback? Please answer this short survey:

http://bit.ly/feedback_sm

• Please ask questions