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What is Mobile Marketing?

• Mobile Apps and Mobile Websites• SMS Messaging • Short Codes• QR Codes

What does all this mean?

Smartphones

• 64% of 25-35 year olds own a smartphone97% of adults 18-44 own a mobile device

1 in 4 mobile subscribers over the age of 55

own a smartphone

The SMS text messaging market is expected to

grow from $150 billion in 2009

to $223 billion by the end of 201490

minutes

Time it takes the average person to respond to an email.

Time it takes the average person

To respond to a text message:

90 SECONDS.

Source: mannixmarketing.com

Source: CTIA.org

Source: Portio Research

$150B

$223B

Mobile Coupons get 10 times the

redemption rate of traditional coupons

91% of all U.S…. Citizens have their mobile

device within reach 24/795% of smartphone

users looked up local information, & of

those, 61% called & 59% visited the

business.

The majority of 25-34 year olds now own smartphones (64% and 53% respectively)

Source: Borrell Associates

Source: Morgan Stanley

Source: Google IPSOS

Source: Nielsen

Mobile Internet growth

By 2014, mobile internet should take

over desktop internet usage

Source: PRNewswire.com

For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association - shows

the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million)

– October 11, 2011

Facebook has only 50.6% of the North American

population – Mobile users with SMS enabled phones is 92%

Social vs. Mobile Marketing

®

Only 1/3 of Facebook’s 600 million+ user base uses

Facebook Mobile

Source: PRNewswire.com

Social vs. Mobile

Monetize Mobile

Increase Frequency of Transactions3-5 extra visits annually per customer

ReferralsAwareness about Events/New offerings

Caterings

New Customer AcquisitionConversion to Loyalists

$1 Million + of Increased Transactions

• Counter Display• Bag Stuffers• Window display on Drive Thru• Signage in Drive-thru Lane

Point of Sale

“Text Call to Action”

Text MrHero to 72727 to Receive FREE Sandwich next visit.

KEYWORD(CHANGES)

SHORTCODE(STAYS THE

SAME)

To: 72727

MSG: MrHero

When client texts,They are entered

Into the database!Get your coupons here click

http://bit.ly watch for more

offers, reply STOP 2end

Why do we Advertise?

To Capture Leads!By adding 1 Little “Mobile” Engagement to your advertising mix, you can increase the power

of each advertisement!Print

Radio

Get our:• Instant Environmentally

Friendly Coupon• Menu• Locations

Simply by texting the word“MrHero” to 72727

Why do we Advertise?

Text ROMANTo 72727

Instant Coupon Right to your phone

Text Now for

your coupon

Text HERO to 72727Get your instant

coupon right to your phone!

Text Now

Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit

• Increase Social Network Followers

• More Transactions per year

• Capture Email

• Support Causes

More Than Coupons!

Mr. Hero: Facebook Exclusive menu item just posted, “Like Us” NOW for even more VIP treatment. http://bit.ly Reply STOP 2quit

To Complete your entry for a chance to Win FREE Sandwiches for a year, reply with your email address and watch for future great deals! Reply STOP 2end

HERO Mr. Hero will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Food! Reply STOP 2end

Other Promotions / Not just Coupons

Timely Promotions = Lead Conversions

Mr. Hero: Grab lunch today or tomorrow and receive a FREE Cookie with any other purchase. See our menu and call it in.http://bit.ly Reply STOP 2end

Mr. Hero: New released Cajun Philly will blow your Lunch mind. Get $1 OFF any 10” this week ONLY. http://bit.ly Reply STOP 2end

Mr. Hero: We cater that lunch meeting for you so that the meeting is slightly less boring. See menu here! http://bit.ly Reply STOP 2end

Capture Web Traffic into Database!

Beauty Brands Secret Sale!Text BEAUTY to 72727

to find out when….

Mr. Hero: Free 10” Cheeseteak coupon when you click http://bit.ly want to see our full menu and save our app to your phone, click here http://bit.ly Reply STOP 2end

Donate NOW!

Send them great content!

Think about it. The POWER! By running consistent good campaigns and thinking of creative ways to get people

to join your list, you’ll soon have thousands of cell phoneNumber of your customers and potential customers.

WITH PERMISSION TO TEXT THEMYOUR OFFERS!!

** Make sure you add your keyword &Shortcode to all your other marketing to

Augment what you’re doing & get even more leads!

Your App on Their Mobile Device

When people are searching for your type of business from their phone…

What do they see?

Do they see you at all?

What does it look like if they do?

Total Integrated Marketing!Integrated Mobile Marketing!

Web Integration

Point of Sale

Trade Shows and Events

Text me….

Business Cards

Why Not!!?

You can send out any piece of information you want.

You can drive traffic to your website to show new products/services/ menu items

You can interact instantly, in a variety of ways.

Can you afford NOT to be mobile friendly?

2 Years from now you could have a database of thousands of mobile phone numbers…

And have your App on thousands of devices.