what is mobile live broadcasting? #meerkat #periscope use cases!

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Presented by Brian Fanzo @iSocialFanz May 5, 2015 Social Media Webinar Meerkat & Periscope Tips & Use Cases!

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Presented by Brian Fanzo @iSocialFanz

May 5, 2015Social Media Webinar

Meerkat & Periscope Tips & Use Cases!

Change Evangelist Technology & Social Business Millennial

Worked for Department of Defense for 9 years managing Cyber Security & Social Business Programs

Grew a Cloud Startup from 256 to 600+ employees as a Technology Evangelist responsible for:▪ Social Business, Digital Marketing, Community Engagement,

Social Media Marketing, Influencer Engagement, Social Selling & Personal Brand Building.

Partner of Broadsuite Media Hub:▪ Host #SbizHour & #CloudTalk Twitter Hangout Chats

▪ Co-Host #SMACtalk Live Podcast

▪ Host #iSocialTalks Podcast

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@iSocialFanz – Talks Fast & Tweets Faster

Ustream

YouTube

LiveStream

Google Plus

Hangouts

Justin.TV

QiK

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Feb 27th

iOS only with browser commenting

New Users (after March 14) must manually follow other streamers!

Android Beta May 2015

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March 26th

iOS only browser viewing no comments

New Users can automatically follow all twitter followers

Android Beta TBD

Mobile Enabled with 1-Click

Cell Phones are powerful enough to stream

Data Networks are strong enough

Integrated & Published to existing social

network (Twitter)

Live Comments on Screen create engagement

between audience & streamer in app on

mobile device!

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MEERKAT

Startup Flexibility

Updated Frequently

Basic User Interface

Comments posted to Twitter

Gamification Focused

Schedule Posts

Allows #Katch to save

videos if streamer wants

PERISCOPE

Twitter Backed

Professional User Interface

Seamless Video Experience

Allows Private Streams

Comments can be limited to

follower Only

Videos viewable for 24

hours after stream

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Backstage or Behind-the-Scenes Access

Q & A with the Community

Breaking Exclusive News

Product Release Announcements

Omni-Channel w/ Hangouts / Webinars

/Virtual Events!

Comment & Engage in Community &

Partners Live Streams

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The Apps and Technology will change but a strategy for video & live events is key.

What can & can’t be put on video? How do we make sure people around the live video

understand it’s live and broadcasting? What types of content would our audience like to

see? (Think like a fan) Who else can we empower to create video and

streams? (Influencers, Different Locations/Departments)

DON’T OVER THINK VIDEO!20

You can Schedule Meerkats24 hours in advanced!

Meerkat has open API which allows other apps & software to leverage & support the community!

You can RT Streams to Twitter

Comments you can post to twitter or toggle off.

You can custom your end of stream message.

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Hearts are from viewers who tap the screen

showing they like the stream

Share Stream with Followers

No Prescheduled Posts

Initial Live broadcast is posted to twitter

Comments visible during replay of video

Replay of video available on app by followers

for 24 hours after stream.

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Brian Fanzo

@iSocialFanz

703-659-5018

[email protected]

Podcasts: SMACtalk & iSocialTalks

www.iSocialFanz.com

www.MillennialCEO.com

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