what is media? plural for medium: something which we use to communicate

What is media? What is media?

Plural for medium: Something which we use to

communicate


communicate

What is media? What is media?


communicate

News stations use the medium of TV; an artist uses the medium of paint; a sculptor uses the medium

of clay; etc.


communicate

News stations use the medium of TV; an artist uses the medium of paint; a sculptor uses the medium

of clay; etc.

What is mass communication? What is mass

communication? One-way communication

from a source/sender to a mass of people all at one

time.

One-way communication from a source/sender to a mass of people all at one

time.

What is mass media? What is mass media? Media that is able to reach a mass (large

group) of people at one time

Media that is able to reach a mass (large

group) of people at one time

Elements of Mass Media Elements of Mass Media Linear vs. Non-linear

PermanentPortability

Linear vs. Non-linearPermanent

Portability

Types of Mass Media Types of Mass Media Books / Newspapers /

MagazinesMusic / Radio

Comics & AnimationFilm and Video

Books / Newspapers / Magazines

Music / Radio Comics & Animation

Film and Video

Books Books 1. List 5 books you have

read recently2. Identify one book that

you think is important for every American to read and explain why?

1. List 5 books you have read recently

2. Identify one book that you think is important for every American to read and explain why?

Books -- historyBooks -- history• First mass media• Made knowledge

permanent and accessible

• 1st 5000 yrs. ago on clay, then paper and ink invented

• 1400’s Gutenberg invented movable type and printing press

• First mass media• Made knowledge

permanent and accessible

• 1st 5000 yrs. ago on clay, then paper and ink invented

• 1400’s Gutenberg invented movable type and printing press

Books -- GenresBooks -- Genres• Fiction

• Horror, romance, literature, humor, sci-fi, fantasy, etc.

• Non-fiction• Biography, memoirs,

autobiography, sociology, history, politics/current events, art, sports, travel, business, etc.

• Fiction• Horror, romance,

literature, humor, sci-fi, fantasy, etc.

• Non-fiction• Biography, memoirs,

autobiography, sociology, history, politics/current events, art, sports, travel, business, etc.

Books -- Design elementsBooks -- Design elements• Typography• Covers• Book size • Audio Books

• Typography• Covers• Book size • Audio Books

Books -- CareersBooks -- Careers• Literary agent• Author• Editor• Publisher• Proofreader• Researcher/fact checker• Typesetter• Designer/graphic artist• Publicist/promoter

• Literary agent• Author• Editor• Publisher• Proofreader• Researcher/fact checker• Typesetter• Designer/graphic artist• Publicist/promoter

Music --Music --1. Why is popular music

so controversial? 2. Why is music important

to you? 3. Describe the different

ways you consume music?

1. Why is popular music so controversial?

2. Why is music important to you?

3. Describe the different ways you consume music?

Music -- historyMusic -- history• 1876 Edison invented the

phonograph• Berliner invented the album --

a flat disc that could be mass produced

• 1920’s Radio broadcast live music

• 1948 -- Columbia records/Peter Goldmark invented the 33 1/3 rpm record

• Stereo sound mass marketed in 1958

• 1876 Edison invented the phonograph

• Berliner invented the album -- a flat disc that could be mass produced

• 1920’s Radio broadcast live music

• 1948 -- Columbia records/Peter Goldmark invented the 33 1/3 rpm record

• Stereo sound mass marketed in 1958

Music -- historyMusic -- history• 1947-- Magenetic tape

recording allowed for editing (reel to reel)

• 1964 -- cassette tape introduced and made it mass marketable

• Made music copyable by consumers

• 1982 -- Sony invented the CD

• 1947-- Magenetic tape recording allowed for editing (reel to reel)

• 1964 -- cassette tape introduced and made it mass marketable

• Made music copyable by consumers

• 1982 -- Sony invented the CD

Music CareersMusic Careers• Recording artist• Production assistant/studio

worker• Recording engineer• Audio control technician• Field technician• Business manager• Sound mixer• Music publisher/distributor

• Recording artist• Production assistant/studio

worker• Recording engineer• Audio control technician• Field technician• Business manager• Sound mixer• Music publisher/distributor

Comics and AnimationComics and Animation1. Interview someone next to you

about their favorite comic strip, comic book, or cartoon. What do they like about it, how long have then read/watched it? What they would improve about it?

1. Interview someone next to you about their favorite comic strip, comic book, or cartoon. What do they like about it, how long have then read/watched it? What they would improve about it?

ComicsComics• Comic Strips -- 1st

appeared in 1900s• Comic Strips -- 1st

appeared in 1900s

ComicsComics• Comic Books

-- 1930’s; 1938 first issue of Superman and beginning of comic superhero genre

• Comic Books -- 1930’s; 1938 first issue of Superman and beginning of comic superhero genre

ComicsComics

• Graphic Novels -- full-length story and bound

• Graphic Novels -- full-length story and bound

ComicsComics• Animation --

combines art techniques of comics with the medium of video/film

• Animation -- combines art techniques of comics with the medium of video/film

Comics -- elementsComics -- elements• Panels• Balloons• Typography• Sound

Effects• Pencils,

Inks, Coloring

• Panels• Balloons• Typography• Sound

Effects• Pencils,

Inks, Coloring

AnimationAnimation• Animation -- combines art

techniques of comics with the medium of video/film

• 1928 -- Disney’s Mickey Mouse• 1930’s -- color film and sound

launched animation into pop culture

• 1930’s and 40’s -- Hanna-Barbera cartoons popular on TV

• Animation -- combines art techniques of comics with the medium of video/film

• 1928 -- Disney’s Mickey Mouse• 1930’s -- color film and sound

launched animation into pop culture

• 1930’s and 40’s -- Hanna-Barbera cartoons popular on TV

Comics/Animation CareersComics/Animation Careers• Artist/illustrator/writer• Syndicate assistant/manager• Publisher/distributor• Animator/computer graphic

artist• Video/sound technician• Film/video engineer• Animation studio

assistant/manager

• Artist/illustrator/writer• Syndicate assistant/manager• Publisher/distributor• Animator/computer graphic

artist• Video/sound technician• Film/video engineer• Animation studio

assistant/manager

Film and VideoFilm and Video• Which do you think is more

true: film imitates life or life imitates film

• Which do you think is more true: film imitates life or life imitates film

Film and VideoFilm and Video• Communal consumption• Movie theaters• TV’s and VCR/DVD

• Communal consumption• Movie theaters• TV’s and VCR/DVD

Film and Video -- GenresFilm and Video -- Genres• Documentaries• Feature films --

comedy,horror, drama, thriller, etc.

• Sitcoms• TV drama• News• Reality TV• Music Video

• Documentaries• Feature films --

comedy,horror, drama, thriller, etc.

• Sitcoms• TV drama• News• Reality TV• Music Video

Film and Video -- Elements

Film and Video -- Elements• Script

• Composition /Cinematography• Lighting• Editing• Dialogue• Music• Sound effects• Special Effects• Direction• Acting

• Script• Composition /Cinematography• Lighting• Editing• Dialogue• Music• Sound effects• Special Effects• Direction• Acting

Film and Video -- Careers

Film and Video -- Careers• Actor

• Talent agent• Screenwriter• Director/producer• Production assistant• Make-up artist• Costuem designer• Camera operator• Computer/graphic artist• Film/sound/videotape editor• Recording engineer• Audio mixer

• Actor• Talent agent• Screenwriter• Director/producer• Production assistant• Make-up artist• Costuem designer• Camera operator• Computer/graphic artist• Film/sound/videotape editor• Recording engineer• Audio mixer

what is media? plural for medium: something which we use to communicate

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