what is media literacy?
DESCRIPTION
Renee Hobbs introduced media literacy at the "Critical Eye on the Media" conference in Harrisburg in June 19-20, 2008.TRANSCRIPT
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What is Media Literacy?
Renee HobbsTemple University
Philadelphia PA
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TECHNOLOGY
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TOOL: A resource that helps you do or make
things
TECHNOLOGY
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TOOL: A resource that helps you do or make
things
TECHNOLOGY
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TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
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Current EventsEntertainmentScienceWorkFashionPoliticsMathHistoryNatureMoneyLove/RomanceHealthStories about life
TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
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MEDIA: Forms of expression and communication
TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
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TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
MEDIA: Forms of expression and communication
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DISTRIBUTION &PARTICIPATION:
A means of sharing
TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
MEDIA: Forms of expression and communication
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DISTRIBUTION &PARTICIPATION:
A means of sharing
TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
MEDIA: Forms of expression and communication
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PEDAGOGY: A way of learning and teaching
ACCESS ANALYZE/EVALUATE COMMUNICATE ACT
TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
DISTRIBUTION &PARTICIPATION:
A means of sharing
MEDIA: Forms of expression and communication
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Media Literacy is an Expanded
Conceptualization of Literacy
…the ability to access, analyze,
evaluate and communicate messages
in a wide variety of forms.
--Aspen Institute Leadership Forum on Media Literacy, Washington DC (1993)
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The purpose of media literacy education is to
help individuals of all ages develop the habits of inquiry andskills of expression that they need
to be critical thinkers, effective communicators and
active citizens in today’s world.
--Core Principles of Media Literacy Education, AMLA, St. Louis (2007)
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ACCESS ANALYZE/EVALUATE
COMMUNICATEACT
The Spiral Curriculum
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Promoting Habits of Inquiry
Authors & Audiences
Authorship: Who made this?Purpose: Why was it made? Who is the target audience?
Economics: Who paid for it?
Impact: Who benefits from this? Why does this matter to me?
Response: What kinds of actions might I take?
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Messages & Meanings
Content: What is this about? What values and points of view are expressed? What is omitted?Techniques: How was this constructed? What tools and techniques were used? Interpretations: How might different people understand this message? What is my interpretation and what do I learn about myself from my reaction?
Promoting Habits of Inquiry
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Representations & Realities
Representation: How does this message represent its subject?Context: When was this made? Where or how was it shared?Credibility: What are the sources of information, ideas or assertions? What criteria do I use to evaluate it?
Promoting Habits of Inquiry
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Alignment Matters
Teacher Motivations
Approaches to Teacher Education
Instructional Methods
Media Texts, Tools & Technologies
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Teacher Education and Media/Technology Integration
Independently initiated by teacher enthusiast who is: comfortable with technology & risk-taking motivated by a passionate interest responsive and respectful of students confident in the recursive process of curriculum development
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Teacher Education and Media/Technology Integration
Independently initiated by teacher enthusiast who is: comfortable with technology & risk-taking motivated by a passionate interest responsive and respectful of students confident in the recursive process of curriculum development
Introduced through staff development with teachers who may be: unclear about the purposes and goals of integrating media/technology uncomfortable when feeling loss of expertise or loss of control unfamiliar with or uninterested in technology confused about what can/should be done
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Renee HobbsFounder, Media Education LabProfessor, Department of Broadcasting, Telecommunications and Mass MediaSchool of Communications & Theater | College of EducationTemple UniversityPhiladelphia PA 19122Email: [email protected]
http://mediaeducationab.com