what is media literacy?

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Renee Hobbs introduced media literacy at the "Critical Eye on the Media" conference in Harrisburg in June 19-20, 2008.

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  • What is Media Literacy? Renee Hobbs Temple University Philadelphia PA
  • TECHNOLOGY
  • TOOL: A resource that helps you do or make things TECHNOLOGY
  • TOOL: A resource that helps you do or make things TECHNOLOGY
  • TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter
  • Current Events Entertainment Science Work Fashion Politics Math History Nature Money Love/Romance Health Stories about life TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter
  • MEDIA: Forms of expression and communication TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter
  • TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter MEDIA: Forms of expression and communication
  • DISTRIBUTION & PARTICIPATION: A means of sharing TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter MEDIA: Forms of expression and communication
  • DISTRIBUTION & PARTICIPATION: A means of sharing TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter MEDIA: Forms of expression and communication
  • PEDAGOGY: A way of learning and teaching ACCESS ANALYZE/ EVALUATE COMMUNICATE ACT TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter DISTRIBUTION & PARTICIPATION: A means of sharing MEDIA: Forms of expression and communication
  • Media Literacy is an Expanded Conceptualization of Literacy
    • the ability to access, analyze,
    • evaluate and communicate messages
    • in a wide variety of forms.
    • --Aspen Institute Leadership Forum on
    • Media Literacy, Washington DC (1993)
    • The purpose of
    • media literacy education is to
    • help individuals of all ages
    • develop the habits of inquiry and
    • skills of expression that they need to be critical thinkers,
    • effective communicators and
    • active citizens in todays world.
    • --Core Principles of Media Literacy Education, AMLA, St. Louis (2007)
  • The Spiral Curriculum ACCESS ANALYZE/ EVALUATE COMMUNICATE ACT
  • Promoting Habits of Inquiry Authors & Audiences Authorship : Who made this? Purpose: Why was it made? Who is the target audience? Economics: Who paid for it? Impact: Who benefits from this? Why does this matter to me? Response: What kinds of actions might I take?
  • Promoting Habits of Inquiry Messages & Meanings Content: What is this about? What values and points of view are expressed? What is omitted? Techniques: How was this constructed? What tools and techniques were used? Interpretations: How might different people understand this message? What is my interpretation and what do I learn about myself from my reaction?
  • Promoting Habits of Inquiry Representations & Realities Representation : How does this message represent its subject? Context : When was this made? Where or how was it shared? Credibility : What are the sources of information, ideas or assertions? What criteria do I use to evaluate it?
  • Alignment Matters Teacher Motivations Approaches to Teacher Education Instructional Methods Media Texts, Tools & Technologies
  • Teacher Education and Media/Technology Integration
    • Independently initiated by teacher enthusiast who is:
    • comfortable with technology & risk-taking
    • motivated by a passionate interest
    • responsive and respectful of students
    • confident in the recursive process of curriculum development
  • Teacher Education and Media/Technology Integration
    • Independently initiated by teacher enthusiast who is:
    • comfortable with technology & risk-taking
    • motivated by a passionate interest
    • responsive and respectful of students
    • confident in the recursive process of curriculum development
    • Introduced through staff development with teachers who may be:
    • unclear about the purposes and goals of integrating media/technology
    • uncomfortable when feeling loss of expertise or loss of control
    • unfamiliar with or uninterested in technology
    • confused about what can/should be done
  • Renee Hobbs Founder, Media Education Lab Professor, Department of Broadcasting, Telecommunications and Mass Media School of Communications & Theater | College of Education Temple University Philadelphia PA 19122 Email: [email_address] http://mediaeducationab.com

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