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What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter Workshop January 2006

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Page 1: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

What is Management Reporting from a Data Warehouse and What Does It

Have to Do with Institutional Research?

Emily ThomasStony Brook University

AIRPO Winter WorkshopJanuary 2006

Page 2: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

Data to Information Historically

Standard paper reports

Systems Special reports written by programmersof record A few direct users

IR extracts

Page 3: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

Data to InformationCurrent Technology

Data ManyOn-line warehouse self-servicetransaction usersprocessing Institutionalsystems reporting including

tool IR

Page 4: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

Hypothesis

• New information technologies are creating greater demand for information and the need for data warehouses.

• Building a data warehouse requires transforming raw data into reporting measures and categories.

• Meeting the demand for information requires creating useful reports and report templates.

• Institutional researchers are experts at displaying information and constructing reporting variables.

• Therefore participating in the development of institutional reporting programs is a new role for institutional research.

Page 5: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

What is a data warehouse?

A data warehouse is a subject oriented, integrated, non-volatile, and time variant collection of data in support of management’s decisi`ons.

(W.H. Inmon, Building the Data Warehouse)

Page 6: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

What is a data warehouse?

A data warehouse is a subject oriented, integrated, non-volatile, and time variant collection of data to describe an organization’s activities and support of management’s decisions.

Page 7: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

What is a data warehouse?

A data warehouse is a subject oriented, integrated, non-volatile, and time variant collection of derived data to describe an organization’s activities and support of management’s decisions.

Page 8: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

What is a data warehouse?

A data warehouse is a subject oriented, integrated, non-volatile, and time variant collection of derived data that are managed and institutionally recognized as a shared data resource used to describe an organization’s activities and support of management’s decisions.

Page 9: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

“There is no question that the power user is the most important person in the corporation in regard to establishment of the data warehouse and the unleashing of the power of informational processing.” (Inmon 1994,116)

Page 10: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

Reporting Categories

• Operations monitoring: Which students are ready to be cleared for graduation?

• Operations analysis: Which students were affected by an error in processing graduation clearance?

• Management reporting: How many students graduated in each major in each of the last five years?

• Management analysis: Did the graduation GPA of recent graduates vary with whether they entered as freshmen or transfer students?

• Analytics: Did a new freshman program improve the graduation rate?

Page 11: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

Reporting Matrix

 

 

Operations monitoring

Operations analysis

Management reporting

Management Analysis

Analytics

Detail or aggregates

Ad hoc or recurring

Who does it?

Output format

Distribution

Tools

User skills

Data timing

Data sources

Data access

Page 12: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

Trends

• Information culture and data availability generate increased demand for information.

•Web-based report delivery and user-friendly tools facilitate self-service reporting.

• Increased reporting generates interest in institution-wide reporting solutions.

•New transaction systems add data complexity that motivates warehousing.

Page 13: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

New Roles for Institutional Research

• New responsibilities for designing and implementing disseminated management reporting systems

• New responsibilities for shared data designs including data warehouses

• New means of ensuring the accuracy of management information: within the data source

• Less staff time devoted to meeting simple data requests

• New relationships with IT

Page 14: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

IR and IT

Historical SharedResponsibilties Responsibility?

Operational reporting IT Operational data Management reporting

Wide data disseminatation--data extracted and

transformed for reporting Analytics IR Extracted/constructed data --wide dissemination

Special purpose IR data

Page 15: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

Institutional Research Contributions

• Assessing reporting needs

• Advocating for new forms of information delivery

• Defining an institutional reporting strategy/program

• Defining warehouse variables and table structure

• Selecting an institutional reporting tool

• Designing standard reports or templates

• Managing a management information delivery system

Page 16: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

www.stonybrook.edu/HEDW

Page 17: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

Two Types of Best Practice?

(1) Fully-developed data warehouse

• Core of an institutional reporting program

• Source for all or most reporting

• Well-developed data model

• Fully defined and documented data management procedures

• Substantial institutional commitment and staff

http://web.mit.edu/warehouse/

Page 18: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

Two Types of Best Practice?

(2) Pragmatic low-budget approach

• Build something.

• Identify the data needed to meet key reporting needs

• Create tables to meet those needs

• Clean, expand, integrate, and document the tables and extend their use

Page 19: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

  

Courtesy of Henry Stewart

Page 20: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

Sources

The Data Warehousing Institute. http://tdwi.org

Davenport, TH (1997). Information Ecology: Why Technology is Not Enough for Success in the Information Age. New York and Oxford: Oxford University Press.

Greenfield, L (1995). The Data Warehousing Information Center. www.dwinfocenter.org.

Inmon, WH (1996). Building the Data Warehouse. New York: John Wiley & Sons, Inc.

Inmon WH and RD Hackathorn (1994). Using the Data Warehouse. New York: John Wiley & Sons, Inc.

Page 21: What is Management Reporting from a Data Warehouse and What Does It Have to Do with Institutional Research? Emily Thomas Stony Brook University AIRPO Winter

Sources

Kimball, R, M Ross and W Thornthwaite (1998). The Data Warehouse Lifecycle Toolkit: Expert Methods for Designing, Developing, and Deploying Data Warehouses. New York: John Wiley & Sons, Inc.

Kimball, R and M Ross (2002). The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (second edition). New York: John Wiley & Sons, Inc.

Sanders, L (editor), How Technology is Changing Institutional Research. New Directions in Institutional Research, 103. Fall 1999.

Serban, AM and J Luan. Knowledge Management: Building a Competitive Advantage in Higher Education. New Directions in Institutional Research, 113, Spring 2002.

Wierschem, D, R McBroom and J McMillen. Methodology for Developing an Institutional Data Warehouse. AIR Professional File 88, 2003.