what is lbm? restraints examples future of lbm uses/apps 10 20 30
TRANSCRIPT
WHAT IS LBM? RESTRAINTS EXAMPLES FUTURE OF
LBM USES/APPS
10 10 10 10 10
20 20 20 20 20
30 30 30 30 30
Question 1 - 10
• LBM is most commonly used on _______
Answer 1 – 10
• Smartphones
Question 1 - 20
• LBM uses computers __ _______ to find restaurants, hotels, etc. in the user’s area.
Answer 1 – 20
• IP Address
Question 1 - 30
• Marketers can use ___ technology to cater advertisements to consumers based on their location at any given time.
Answer 1 – 30
• GPS
Question 2 - 10
• xAd throws out ___ percent of inventory from publishers because the location data isn’t accurate.
Answer 2 – 10
• 80%
Question 2 - 20
• There are two ways a company can retrieve data, first-party data and ________.
Answer 2 – 20
• Third-party data
Question 2 - 30
• This type of data collection is the preferred method because it is not affected or touched by another party.
Answer 2 – 30
• First-party data
Question 3 - 10
• ______ teamed up with Foursquare to award one hundred random people who entered the establishment.
Answer 3 – 10
• McDonald’s
Question 3 - 20
• Taco Bell is using ____ to send special offers to people using the app when they’re in the general vicinity of a Taco Bell.
Answer 3 – 20
• Waze
Question 3 - 30
• Subway has teamed up with ____ to give customers special discounts when they get close to a Subway business.
Answer 3 – 30
• O2
Question 4 - 10
• The beta map plots more than 150 billion monthly pings from smartphone owners opening _______-_________ mobile apps and sites across the country.
Answer 4 – 10
• Advertising-supported
Question 4 - 20
• LBM has struggled to track their effect on __ ____ sales.
Answer 4 – 20
• In-store
Question 4 - 30
• The beta map is going to be used on _____ _____ this year.
Answer 4 – 30
• Black Friday
Question 5 - 10
• ____ is a platform for users to check-in at a location to redeem rewards, points, and coupons
Answer 5 – 10
• Foursquare
Question 5 - 20
• _____ is a mobile game that uses your location to set challenges and rewards, even connect locations to encourage multi-site visits.
Answer 5 – 20
• SCVNGR
Question 5 - 30
• ____ ____ allows users to check-in to receive rewards, but it also allows them to share and earn rewards together.
Answer 5 – 30
• Facebook Places