Unleashing the true power of print

BUSINESS DEVELOPMENT GUIDESOur extensive series of Business Development Guides are all written by our industry consultants and are available on request from your Canon Account Manager who can provide digital versions if required.

• Top 10 tips for identifying your USP and developing your corresponding marketing messages

• Getting started with Twitter for business use

• Getting started with Facebook for business use

• Getting started with LinkedIn for business use

• A printer’s introduction to social media

• Winning the deal: The art of negotiation

• Handling objections: Responses to keep an open dialogue

• Questioning techniques: How to extract the information you need

• Marketing for printers

• Digital marketing for printers

• Business modelling

• Cross media for printers

• Planning for change

• Sales courses and training

• Organisational change

• Supply chain strategy

WORKSHOPSOur growing range of EBBP workshops have been specifically designed to help you and your employees develop more knowledge, confidence and success in business. Run by our industry consultants, the current courses include:

MENTORING & CONSULTANCYThe Mentoring and Consultancy element of the EBBP brings in our international panel of industry experts to work with you on an individual basis, and is ideal for those businesses that need to cover specific opportunities and issues in greater detail. In the United Kingdom, our mentors are:

JO LLOYDCOTMANDENE TRAINING & DEVELOPMENT

Jo’s background is as a Sales Director and Company owner. Specialising in the direct mail arena, she has experience of running litho and digital printing companies, and is knowledgeable around both digital cut sheet and inkjet equipment.

JACKY HOBSONUP MARKETING

Jacky is a professional marketer with both client and agency-side experience gained over almost 30 years. With a career that spans marketing in both IT and what was then termed “new media” she has worked almost wholly in the print space since 2002.

SANDER JANSENCHANGEVENTURE

Sander Jansen is a professional change manager with more than 20 years’ experience in coordinating both business and product development. Sander’s career spans the whole supply chain from publisher to web shop, and from ICT to physical production processes.

The Essential Business Builder Program o�ers a comprehensive range of support services, which harness a wealth of valuable information and practical advice to keep you up to date with the latest thinking and developments in business and print production.

Through a series of Business Development Guides, Educational Workshops and tailored One-on-One Mentoring & Consultancy delivered by independent industry experts, EBBP provides you with everything you need in a format that best suits you and your business.

WHAT DOES IT DO?

No one can stand still in business. You have to stay ahead of the competition, keep up with new trends and ensure you have the technology and innovation to keep customers happy, and profits healthy.

Canon’s Essential Business Builder Program (EBBP) has been created with exactly this in mind: to help you maximise your investment in Canon’s digital printing technology and provide you with the inspiration and

innovation needed to transform your business.

So, if you want to make your business more successful, profitable and productive, EBBP provides all the support you need. By working in partnership with you, and giving you access to independent industry experts, we can help you to unleash your genius, your business, and your passion for print.

WHAT IS IT?

Canon UK LtdWoodhatch, Reigate

Surrey , RH2 8BF

www.canon.co.uk

To find out more about how Canon’s Essential Business Builder Program can help you unleash your true potential and transform your

business, contact:

WANT TO KNOW MORE?

Printed on a Canon imagePRESS C850

The Canon team was just as focused on our business plan as we

were, and that’s reflected in its Essential Business Builder Program. It’s great to see a supplier develop

an initiative that’s solely concentrated on the customer.

MARK ROBERTSHERTSMERE, UNITED KINGDOM

I often come back from these workshops and immediately put the key takeaways into practice. That’s why Canon stands out as

a technology supplier.ASAD BUTT

PCS, UNITED KINGDOM

EXPLORE INSPIRE IMPROVE

Mapping how your individual vision of success will become a reality through technology, ideas and expertise

Ongoing support as your business evolvesSetting your business objectives and understanding the current market landscape