what is in an innovation sandbox download - jon scheele€¦ · •rethink the entire business...
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WhatisinanInnovationSandbox?
JonScheelehttps://jonscheele.com
http://linkedin.com/in/scheelejon
TheInnovationSandbox
Premises:• Rethinktheentirebusinessmodel—technologychoices,distribution,pricing,scale,workflow,andorganisation.• Researchingmarketsvsimmersioninthelivesoftargetconsumers.• Acceptconstraints.• Don’tinnovateinisolation• Committoastrategicintent.
“Aninnovation‘sandbox’involvesfairlycomplex,free-formexplorationandevenplayfulexperimentation…withinextremelyfixedspecifiedconstraints.”
CKPrahalad
Source:“TheInnovationSandbox”,https://www.strategy-business.com/article/06306 2
TheInnovationProcess
Adaptedfrom:DaveLandisSchema(https://www.slideshare.net/DaveLandis/agileuxdesign-thinkinghow-it-all-alignsdavelandis01) andAXADigitalAgency(https://www.slideshare.net/stephane_delbecque/lean-startup-and-mobile-development-at-the-axa-digital-agency)
Design Thinking Lean Startup Agile
Clear Need
ResearchObjective
PrioritiseInsight
BrainstormConcepts Hypothesis
Experiment Experiment
Pivot
Product/Market Fit
Feedback
New IdeasTroubleshooting
Explore
BuildIt
Innovation
Accounting Metrics
TargetCustomers
GrowthChannels
Offer & ProductEnhancement
PAIN POINT RESOLVE GROW
Concept
Direction
Growth Hacking
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InnovationChallengesandHackathonsDefinition:“Anintensive,software-centricideation,prototypingandpresentationchallengeonknownorunknownproblemsoropportunities”
Thefocusmaybeknownproblemsoropportunities(statedupfront)orbeopentoanyideaswithnoparticularconstraints.Inatime-boxedscenario,participantsareaskedto:• Comeupwithgreatideas• Formulateaprototypeandprioritise wisely• Self-organizeandexecute — doquickresearch,prepareresources,writecode,reuseexistingcomponentsandsystemsandfinallyprepareapresentation
Source:GeorgeKrasadakis,“HowtoRunaSuccessfulCorporateHackathon”(https://medium.freecodecamp.org/hacking-the-hackathon-40c109c1a6ea) 4
ComponentsoftheInnovationSandbox
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Survey
Finish
Often
Never
SometimesSeldom
Learn How
X
Sign Up
V
Sign Up
Finish
First Name
Password
X Start Now V
Let's Go!
X
Are yousure?
Yes
{api}
External Services
Internal Systems
Data Sources
Wireframing User Feedback
DevelopmentTools
Ideation &Interaction Multi-disciplinary
Team
Documentation, Collaboration& Presentation
IdeationDocumentation,
Presentation&CollaborationCustomerFeedback
InnovationToolsDesign&
Wireframing
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DevelopmentExternalServices
DataSources
AdvancedPrototypingTools
alsoPrivateorInternal
APIs
Infrastructure
alsoInternalSystems
Front-endDevelopment
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Suitablyanonymised,synthesised
oraggregated
datarepresentingcustomers,transactions,companystructure,locations
Maximising theValueoftheAssetTomaximise thevalueoftheInnovationSandbox,firmsshouldprovide:
• Self-servicetoolsforparticipantstoregister,createprojects,exploreprojects,formteams,exploretechnologiesetc.• Introductionstothefirm’sbusiness,andtheproblemsitseekstosolveforitscustomers• Tutorialsonthetechnicaltoolsavailableinthesandbox• GuidesonDesignThinking,Agile,LeanandGrowthHackingframeworks,andtipsonhowtopitchaproposaltothefirm• Asmallteamtosupporttheprocess,andaccesstoawidernetworkofbusinessandtechnologysubjectmatterexpertswhocanprovideguidanceandmentorship
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AbouttheAuthor
Ileadstrategy,innovationandprojectsenablingfinancialinstitutions,telecommunicationscarriersandenterprisestorapidlyprototypeandadoptdigitaltechnologiestotransformtheirbusiness.Ifacilitateandcoachmulti-disciplinaryteamstoachievesuperiorresults.Iapplymyconsultinganddeliveryexperiencegainedacrossfinancialservices,telecommunicationsandtechnologyinSingapore,Australia,USAandEurope.ForinformationaboutmeandtheservicesIprovide,see:https://jonscheele.com/orconnectwithmeonLinkedIn:http://linkedin.com/in/scheelejon
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