what is growth driven website design?
TRANSCRIPT
Traditional Design
Strategy Design Development
Month 1
Month 2
Static: start with strategy, personas and best estimate of how visitors will engage with site and content on site. Sale team has input at the beginning
Content Live!
2 years later: almost 95% of companies who re-design their web sites do not re-design it again for another 2 years.
Strong custom web site designs can cost as much as $15,000 to $80,000 depending on what is included in the design and build.
Growth-Driven Design with Starter Content
Strategy Design Development
Live!
Iteration 1 Iteration 2 Iteration 3
Month 1
Iteration 4
Month 2
Period 3
Period 4
Period5
Period6
Iterative: gather feedback from Sales and users who engage with the site and make improvements to design to increase conversion and engagement
Content
Spread the cost out : Growth-driven design means a smaller up front cost and the entire cost is spread out over 6 months to a year.