what is green it? part 3 autumn/winter 2011. introduction – what is green it? 03 2 bcs greenit...

What is Green IT?Part 3

Autumn/Winter 2011

Introduction – What is Green IT?

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2BCS GreenIT & Data Centres SG

2011/12 J Booth

BCS GreenIT & Data Centres SG 2011/12 J Booth

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Definitions

• By Information and Communications Technology (ICT) we mean, the Equipment, systems, services, technologies and methods (voice, data, visual, digital) used for communicating, processing, managing, using, storing and destroying information.

• By Green ICT we mean, the tools, techniques and approaches that reduce the material impact of ICT on the environment across its lifecycle, ranging from the resources and materials used in the manufacture/development of ICT, the conditions under which ICT is manufactured or developed, the delivery of ICT to customers and users, the energy consumed in using ICT, and, the disposal of ICT at the end of its life

• Ref: HMG GDU (Green Delivery Unit)

• However, ICT not only has the capacity to reduce its own energy use and carbon emissions but also across the entire supply chain in virtually all other commercial, public and educational activities.


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Introduction – What is Green IT?

Virtualisation

Thin Clients

PC Energy Monitoring

Low Energy PC’s

Printing

Carbon Counting

Cloud Services

SaaS

PaaS

IaaS

Data Centre Infrastructure Management

IT Governance

Answer: All of the above!


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What is Green IT?

– The Four Themes

- Manufacturing- IT in use- IT Disposal- Governance & Process


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Green IT Governance & Process

Definition: IT Governance is a subset discipline of Corporate Governance focused on information technology (IT) systems and their performance and risk management

Green IT Governance is the embedding of Green principles throughout the IT

Governance framework. (Green IT Policy)

Should align with AND support C.S.R

Example

http://www.opengreenitpolicy.org/

http://www.fivee.co.uk/wp-content/uploads/2010/02/Green-IT-Policy-0910.pdf

http://en.wikipedia.org/wiki/Corporate_Governance

http://en.wikipedia.org/wiki/Information_technology

http://en.wikipedia.org/wiki/Performance_management

http://en.wikipedia.org/wiki/Risk_management


http://www.fivee.co.uk/wp-content/uploads/2010/02/Green-IT-Policy-0910.pdf


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Green IT Governance & Process


7 Elements:

Framework

Office Environment

Data Centre & Infrastructure

Procurement & Lifecycle

Processes & Governance

Metrics & Reporting

IT as Enabler



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Manufacturing ICT is interesting.

For PC’s

240kgs on fossil fuels

21lbs of chemicals

1500 Litres of Water

1000 Different materials

FOR ONE PC.

In 2009, 367.8 million PC’s were manufactured.

And that in 2008, the number of PC’s on the planet exceeded...

1 billion units.

Totals- Fossil Fuel 240 Billion Kgs

- Chemicals 22 Billion Kgs

- Water 1500 Billion Litres


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Manufacturing ICT is interesting.

For Servers (x3)

27,282,000 in use 2009- Fossil Fuels 625.5 x 27,282,000 = 17,064,891,000 Kgs

- Chemicals 64.53 x 27,282,000 = 1,760,507,460 Kgs

- Water 3,150 x 27,282,000 = 85,938,300,000 Kgs/Litres

Total Fossil Fuels used in Computing to date = 241,323,304,572.50Kgs or

24.1 Billion Tonnes (estimated)

Total amount of fossil fuels to produce the 1Billion Desktops and 27 Million Servers to date would run Drax for...

2400 Years.


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Manufacturing ICT is...

Energy Intensive

Resource Hungry (rare earths, and conflict materials)

Hard to dispose of.

All in all, seriously bad for the environment.

Mining

Resources & fossil fuels

Toxic

Disposal in 3rd World, e Waste Mountains

Energy Consumption

N Carolina Data Centre Belt (Coal Fired) Yahoo, Facebook, Google


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Manufacturing ICT is...

Not directly our responsibility...

Yes, it is.

Procurement & Standards will make manufacturers THINK!

And is already doing so...


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Manufacturing/In Use/Carbon Footprinting of ICT is...

Being looked at by:

GHG Protocol, GeSI, WRI & Carbon Trust and Vendors/SI’s

A new GHG Protocol ICT Sector is under development and it covers:

Infrastructure Building Blocks

Hardware/Equipment, Data Centres & Software

Service Applications

Networks, Managed Desktop Services, Cloud &...

Enablement Applications

Transport Substitution, Transport Logistics, eCommerce & Energy Management

Effectively an End to End ICT Lifecycle Analysis, including use.


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Manufacturing - Epeat

Based on IEEE 1680.1 standards (in revision)

Bronze – Meets Standard

Silver – Meets Standard + at least 50% of optional criteria

Gold – Meets Standard + at least 75% of optional criteria

Standard Includes:- Reduction/elimination of environmentally sensitive materials

- Material selection

- Design for end of life

- Product longevity/life extension

- Energy conservation

- End-of-life management

- Corporate performance

- Packaging

Further information can be found at www.epeat.net

ENERGY STAR

http://www.epeat.net/


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Manufacturing – Energy Star - Desktops

Computers - An ENERGY STAR qualified computer delivers substantial savings over a conventional computer. Desktop, integrated desktop, and notebook (laptop) computers, workstations, small-scale servers, and thin clients are all eligible to earn the ENERGY STAR, and those that do are now more efficient than ever.

Ref:http://www.energystar.gov/index.cfm?c=computers.pr_crit_computers

http://www.energystar.gov/ia/partners/product_specs/program_reqs/Computers_Program_Requirements.pdf

This is Version 5.2, Version 6 is in development

http://www.energystar.gov/index.cfm?c=computers.pr_crit_computers










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Manufacturing – Energy Star - Monitors

Displays - ENERGY STAR qualified displays include computer monitors, digital picture frames and professional signage which meet stringent energy efficiency requirements in On, Sleep, and Off Modes.

http://www.energystar.gov/index.cfm?fuseaction=find_a_product.ShowProductGroup&pgw_code=MO

http://www.energystar.gov/ia/partners/product_specs/program_reqs/Displays_Program_Requirements.pdf

This is Version 5.1, Version 6 is in development






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Manufacturing – Energy Star - Servers

Servers - Computer servers that earn the ENERGY STAR will, on average, be 30 percent more energy efficient than standard servers. If all servers sold in the United States meet this new specification, energy cost savings would approach $800 million per year and prevent greenhouse gas emissions equivalent to those from over one million vehicles.

Ref: http://www.energystar.gov/index.cfm?c=ent_servers.enterprise_servers

http://www.energystar.gov/ia/partners/product_specs/program_reqs/Computer_Servers_Program_Requirements.pdf

This is Version 1.2, Version 2 is in Development

http://www.energystar.gov/index.cfm?c=ent_servers.enterprise_servers




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Manufacturing – Energy Star - Printers

Printers - ENERGY STAR qualified imaging equipment includes copiers and fax machines; digital duplicators; printers, scanners and all-in-one devices; and, mailing machines. Models that meet the most recent ENERGY STAR requirements are 40% more energy efficient, and feature efficient designs that help equipment run cooler and last longer.

Ref: http://www.energystar.gov/ia/partners/product_specs/program_reqs/Imaging_Equipment_Program_Requirements.pdf

http://www.energystar.gov/index.cfm?fuseaction=find_a_product.ShowProductGroup&pgw_code=IEQ

This is Version 1.2




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In use – Office Environment

First, create IT Energy baseline, 37 PC Power management products available

Review yearly (minimum) recommend quarterly.

Good products will allow variable policies to be applied.

When circumstances permit, procure EPEAT Gold /Energy Star products.

Consider Thin Clients and Low Energy Computers.

Do not over specify user equipment!


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In use – Data Centre(s)

First, create IT Energy baseline, 37 PC Power management products available

Review yearly (minimum) recommend quarterly.

Good products will allow variable policies to be applied.

Beware, not all products are suitable for Servers.

Data Centre Infrastructure Management (DCIM)

Dashboards, Utilisation, Energy Consumption, Cooling, Resilience

When circumstances permit, procure EPEAT Gold /Energy Star products.

Consider Virtualisation & Virtual Desktop Infrastructure (VDI).

Do not over specify Server equipment!


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Think about it?

Consider your peers and the industry.

Design

5 x 9’s ?

24/7/365 Availability?

DR?

Data Management/Policy?

Refer to

Green Grid Maturity Model

EU Code of Conduct for Data Centres (Energy Efficiency) (BCS)

Certified Energy Efficient Datacentre Award (CEEDA)


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Weblinks:

Green Grid Maturity Model

http://www.thegreengrid.org/en/Global/Content/white-papers/DataCenterMaturityModel

EU Code of Conduct for Data Centres (Energy Efficiency) (BCS)

http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative_data_centers.htm

Certified Energy Efficient Datacentre Award (CEEDA)

http://www.ceeda-award.org/

http://www.thegreengrid.org/en/Global/Content/white-papers/DataCenterMaturityModel

http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative_data_centers.htm

http://www.ceeda-award.org/


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Data Centre Energy Efficiency (Tips)


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Cooling

Chillers/Humidity Control/CRAC’s – Account for 45% of Power Use (33%/3%/9%)

Hot Aisle/Cold Aisle

Air Flow Management (CFD)

Blanking Plates (Install to all open spaces)

Plenum Access Tiles (In the right place?)

Temperature?

Humidity?


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IT Equipment (30% of Power use)

Servers (Power Capping/Energy Management Features)

Networking (Port Management)

Storage (Hot/Warm/Cold/Frozen)

OZZO (Green IT Consortium Amsterdam)

Virtualisation

PDU’s/UPS (23% of Power use)

Upgrade to newer UPS’s when prudent to do so (retrofit)

Most energy efficient (in new builds)

Managed PDU’s

DCIM is a must in New Builds, consider retrofit!


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Data Centre Energy Efficiency Tips

Consider the Future:

Cloud Definition

“Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).”

Ref: Wikipedia, Accessed 23rd August 2011

Cloud Services (SaaS, PaaS, IaaS)

Software as a Service – Google Docs/Hotmail/Salesforce etc

Platform as a Service - Hosted Email/CRM/ERP/SAP etc

Infrastructure as a Service – Outsourcing/Managed Services

Device Independence

http://en.wikipedia.org/wiki/Computing

http://en.wikipedia.org/wiki/Service_(economics)

http://en.wikipedia.org/wiki/Product_(business)

http://en.wikipedia.org/wiki/Utility_computing

http://en.wikipedia.org/wiki/Electrical_grid

http://en.wikipedia.org/wiki/Computer_network

http://en.wikipedia.org/wiki/Internet


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One Problem with the Cloud

Cloud Definition

“Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).”

Ref: Wikipedia, Accessed 23rd August 2011

Someone, somewhere has to design, procure, maintain and dispose of IT equipment.

In order to meet conventional computer thinking:

Provide services that are 24/7/365

99.999% Uptime

Which means:

Resilient Power/Network/Storage/Cooling at 2 x, perhaps 4 times actual needs.

IT is NOT and can NEVER be a UTILITY, its NOT regulated (Ofgem/Ofwat) and assets are not fixed like electricity/water/gas and transport and are not long term fixed cost.

http://en.wikipedia.org/wiki/Computing

http://en.wikipedia.org/wiki/Service_(economics)

http://en.wikipedia.org/wiki/Product_(business)

http://en.wikipedia.org/wiki/Utility_computing

http://en.wikipedia.org/wiki/Electrical_grid

http://en.wikipedia.org/wiki/Computer_network

http://en.wikipedia.org/wiki/Internet


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The Cloud.


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The Cloud.


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The Cloud.


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The Cloud.


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Is the Cloud Green?

Maybe!

Its open season for Cloud SP’s to promote Green claims!

And on the face of it, it may be true, but.....

No independent verification of Pre & Post Cloud energy consumption.

Lots of assumptions are being made.


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Disposal (Not much!)

Sweat Assets

Go beyond warranty 3-7 years

Consider low priority uses (monitoring/internet access etc)

Convert Fat to Thin (go on a diet!)

If you must dispose of kit then..

Donate to charity (be careful, use approved schemes)

Use Recyclers (Again use approved schemes)


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Conclusion – What is Green IT?

Green IT Governance

Change in Manufacturing?

New Procurement Standards/Better R&D/Recycling

Manufacturing

Green IT by default?

In use – User Devices

Right Kit for the Job?/Thin Clients/Low Energy PC’s/PC Power Management

In use – Data Centres

Energy Efficiency Measures/DCIM/EU CoC/CEEDA/GGMM

Disposal

Reuse/Recycle


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The Elephant! & Q&A’s Session


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Q&A’s point to consider!

Some Q’s already raised:

“Why all the fuss?” (Parts 1 & 2)

“What is the Energy Gap?” (Clue: The Elephants!)

“Isn’t all IT Green?”

“Does it Cost?

“Is the Cloud evitable?”

“What does the future hold for IT support?”

“Where are the elephants?”

“What are the BCS doing?”

“Where can I get some guidance on Green IT?”

Plus whatever you come up with!

what is green it? part 3 autumn/winter 2011. introduction – what is green it? 03 2 bcs greenit...

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