what is gooddata? complete cloud bi...

What Is GoodData?Complete Cloud BI Control

2What Is GoodData? Complete Cloud BI Control

Contents

1. Dive on in

2. How BI Ought to Be

3. We Build the Engine

4. Get Started Under the Hood

5. How Does It Work?

6. Solutions for Your Most Pressing Business Challenges

7. Guarantee Success in Your Sales Organizations

8. Make Your Marketing Meaningful

9. Maximize the Effectiveness of Your Help Desk

10. Balance Your Box Account

11. Keep Your Finger on the Pulse

12. Service as Powerful as the Platform

13. Customer Satisfaction

14. GoodData Now


Dive on in

Data. It’s a beautiful thing. But it’s like drinking from a fire hose. No matter how hard you try to take just a sip, you always end up soaking wet.

You have data coming at you from all sides; internal and external sources shooting information your way fast and furious. What your company needs is a powerful means to quickly make sense of it all. A solution that can transform the data spray into a focused stream that you can confidently dive into.

Sound appealing? We thought so.

We’ll suit you up and get you on your way to becoming a data-driven company in no time. Because at GoodData, we know that in the end, business intelligence is just intelligent business.


How BI Ought to BeGoodData has a solution: data on demand from the cloud, delivered intelligently and ready to use. We take care of the back-end infrastructure so you can focus on customer metrics, speed to value and innovation. We make life easier and more productive, not just for IT, but for everyone in the enterprise, putting the power of data directly into your end users’ hands.

Quick implementation and proven performance. That’s BI from GoodData.

As we see it, business intelligence, or BI, means getting the information you need when you need it. Smart data on demand. Could it be any simpler?

Yet traditional BI systems struggle to keep pace with the influx of data online sources create. IT is practically drowning in a never-ending stream of requests, as it works with an infrastructure that is neither flexible nor agile enough to handle it all.

Most marketers are still relying on “gut instinct, intuition and past experiences” to make decisions instead of data, but the top-performing marketers are finding ways to balance “data-driven decision making with a steady focus on long-term goals.”

—Demand Gen Report: “Marketers Stumble Over Data-Driven Decision Making”


We Build the Engine

GoodData will put your data to work for you, with analytics that feed faster, innovative decision making for everyone in your organization—without lengthy IT requests or implementations.

You can be up and running in days and delivering timely, accurate analytics in minutes. Imagine the possibilities.

Historically, it’s been up to IT to figure out how to untangle all of your company’s data.

But, today, it doesn’t make sense for them to spend precious time, money and effort working on a problem that’s already been solved.

GoodData has put in the hard work to create a complete end-to-end stack that unlocks your sales, marketing, social, customer service and other key data. What at first looks like great dashboards is actually also a powerful hardware/software engine that delivers seamless service out of the cloud. In fact, we’re the only cloud-based, end-to-end BI platform on the market today.

“We can immediately see the impact our actions have and use that insight to change directions or double down.”

—Zoltan Toth, Data Services Engineer, Prezi


Get Started Under the HoodAnd don’t worry about a crash. We run our platform as hundreds of granular analytical services in multiple data centers and providers across the globe in order to remain up and running even in the case of a degradation or outage. Add to that our physical, personnel and process security features, and you’ll always be safe and secure.

Want to trick out your ride? Go right ahead. GoodData’s visualization and collaboration UI is easily white-labeled to reflect your own brand identity.

So how fast can this baby go? Pretty fast—and it has a lot of trunk space. Did we mention that it’s easy to drive?

GoodData is the Ferrari of cloud BI engines. We enable you to take off in days and then continue to accelerate with real-time access and ad hoc reporting on internal and external data anytime, anywhere.

When you need to shift gears, our multi-tenant platform instantly scales to meet your demands. We run all operations as stateless services so that the GoodData Platform can quickly deploy additional hardware to cover increased traffic or data volumes.

GoodData is the Ferrari of cloud BI engines.


How Does It Work? Good question. Here are the answers:

isolation and private cloud Rackspace configurations. Did we also mention data encrypted at rest, thanks to SafeNet, and automated data backup?

AnalyzeThe GoodData Extensible Analytics Engine lets you build metrics on the fly. With multi-level caching for exceptional performance, the modular analytics engine runs on no-cube technology for flexible slice-and-dice functionality. Coupled with our easy-to-use Multidimensional Analytic Query Language, everyone in your company can learn to use the available advanced expressions for exception reporting, ranking, transformations and time aggregations.

VisualizeThis is one user interface that’s easy on the eyes and easy to use. Simple yet powerful report creation that requires no scripting or programming, along with

LoadWe start with the powerful GoodData Data Integration Service, an agile and visual development engine of logical data models (LDM) and ETL processes. Built into the engine are connectors and generic REST, SOAP, CSV and JDBC readers for cloud and on-premise data sources including Hadoop, Hive, Cassandra and HBase. Schedule and monitor multiple concurrent ETL processes from a variety of data sources with our Data Integration Service Console, and stay up to date on the progress with exception and event notifications and alerts.

StoreHigh-performance columnar and in-memory technologies powered by Vertica provide reliable data storage that is able to scale to billions of rows of data and terabytes in a single analytical project. For enterprise customers, we offer the highest security with customer data

highly customizable, interactive dashboards, give new meaning to the term “self-service.” Employing HTML5 and pure JavaScript ember.js, the most advanced Java framework available today, we offer full cross-platform compatibility.

ShareWith GoodData, BI is no solo act. We’ll help you establish one source of truth for many constituents, with collaboration tools that support cross-departmental and virtual team sharing. Users can export pixel-perfect PNGs/PDFs of reports and complete dashboards and instantly make everyone aware of changes made, while embedded or white-labeled dashboards and SAML and Okta support for easy integration take sharing to the next dimension.


Solutions for Your Most Pressing Business Challenges

Your Apps or OursBuild your own custom analytics or subscribe to one or more of GoodData’s prebuilt apps—our open BI platform works for everyone. GoodData Business Solutions leverage the open architecture of our cloud-based, multi-tenant platform to create accurate analytics and reports based on best industry practices. No matter where your data comes from, we bring it to life with actionable insight into your business-critical questions.

“GoodData can give us the kind of measurable insight we need to accelerate our rapid growth and scale effectively.”

—Robin Bordoli, VP of Partner Ecosystems, Marketo


Guarantee Success in Your Sales Organizations

From pipeline management to product and region performance to sales rep performance management, with GoodData Sales Analytics App, your sales team will see their opportunities skyrocket.

View• Current quarter’s sales

performance vs. targets• Drill-ins to remaining pipeline

for the quarter• Sales velocity and stage

duration measures• Detailed looks at rep activities

GoodData Sales Analytics AppEmpower your sales team with better analytics and more accurate forecasts. We work with popular apps like Salesforce Sales Cloud, NetSuite and Excel to deliver powerful ad hoc reporting of your performance and pipelines.


Make Your Marketing MeaningfulEasy to install and quick to implement, your company is one app away from marketing best practices.• See demand performance

across regions, products and campaigns

• Measure and compare paid, owned and earned ad performance

• Compare conversion rates between different stages of the marketing funnel

• Optimize message impact across channels

GoodData Marketing Demand Analytics AppFour GoodData Apps. Four solutions to marketing’s biggest challenges. Track and measure every facet of your marketing strategy with GoodData Marketing Demand Analytics App. From marketing automation and email efforts to social media activity and campaign performance, you’ll gain actionable insight into marketing’s contribution to revenue. What could be more critical?


Maximize the Effectiveness of Your Help Desk

With GoodData Service Analytics App, you can develop a team of superstars.

• Understand which customers need more attention, and why

• Gauge agent effectiveness through waves of case volumes

• Dig deeper into where customers are (and where you should be)

• Use more targeted metrics to help coach agents

GoodData Service Analytics AppThis is what customer obsession is all about. We’ve taken Salesforce Service Cloud and supercharged it, so you can better understand what makes your service reps shine and your customers cringe. Increase your customer support’s productivity, team performance and profitability with deeper insight into case volumes, response times and channels of case generation and resolution.


Balance Your Box Account Measure and increase Box ROI with capabilities that enable you to• Improve security with historical

trend reporting• Customize notifications and

mobile alerts• Learn more about Box adoption

and engagement• Discover data more easily and

customize reports

GoodData Box Analytics AppKeep track of your organization’s Box account activity as it occurs. Who is using Box and how often? What data is sent out of Box that shouldn’t be? What content is your sales team using the most? GoodData Box Analytics App gives you answers to these and other key questions.


Keep Your Finger on the Pulse • Identify influencers and

champions• Discover similar people and

groups through Kanjoya’s Crane Emotional Intelligence Platform™

• Track engagement over time• Extend to other ESNs, social

networks, CRM or other sources

GoodData Yammer Analytics AppMonitor the engagement and health of your communities, groups and users to better understand what—and who—is driving revenue and customer satisfaction. With GoodData Yammer Analytics App, you can measure the impact of Yammer on sales, marketing, support and operations, and improve overall communication.


Service as Powerful as the Platform

Consulting ServicesWhether it’s regarding full-service implementations or specific advisory services, these ad hoc consultations cover business measurement optimization, technical development and training to guarantee successful implementation for your organization.

Data Load MonitoringWe weren’t lying when we said we’re always on. GoodData teams are monitoring the cloud platform 24/7 and are prepared to take action with load failure mitigation, monthly data loading stats and ETL frequency, and SLAs to provide you with the most relevant, recent data available.

Customer SuccessYou need answers, and you need them now. Be it best-practice guides and frameworks available through our self-service community site or ad hoc consultation on best practices, enhanced projects or custom onboarding and training, we offer you fast support to ensure you achieve the maximum ROI from GoodData.

We’re not into one-night stands. GoodData never forgets that your success depends on our service excellence. We don’t disappear after we’ve set you up, because we understand the ongoing effort that’s required to build a lasting culture of innovation. From support to training to consulting, we’re always on, always prepared to help. You couldn’t get rid of us if you tried.

SupportCall us, email us, chat with us online—we’ll connect with you however you feel most comfortable. And when we’re done talking, our website will continue the conversation with a variety of documents, tutorials and user forums.

TrainingTrain on your time or on ours. We regularly offer instructor-led webinars that walk you through the GoodData Platform and also make available self-paced training videos, product demonstrations and topic-specific videos that provide detailed instruction and clear answers.

“The best thing that happened to our GoodData project is the service and support provided by GoodData.”

—Andy Manson, Senior Manager of Systems, BELL


Customer Satisfaction

Data: B LabThe founders of B Lab, a nonprofit organization of global entrepreneurs working to solve social and environmental problems, had hit a roadblock. More than 11,000 companies had submitted data to a survey it had built on Force.com, and it needed help correlating and visualizing the resultant company ratings, which they planned to share with the investment community.

B Lab needed a platform partner that would allow them to be iterative, since it was consistently

We’re not happy unless our customers are happy. Lucky for us, our 20,000 clients (and counting) are a cheerful bunch, happily frolicking in our BI cloud. Want to join the party? By all means—the more, the merrier. Here are a few stories from the satisfied customers you’ll be joining.

building new metrics and reports in response to investor requests. It also needed a platform that could scale seamlessly, as more survey respondents were added daily. Working with GoodData, B Lab was able to deliver custom, prebuilt analytics dashboards that integrate seamlessly with its survey vehicle. Now, hundreds of institutional investors access the metrics daily to make intelligent decisions about using their investment dollars for good.

Dashboards: JumptapWith the ability to reach 439 million mobile users worldwide,

“Prior to this platform, there was really no way to compare and contrast the social and environmental impact of your investment dollars. This view of data introduces an entirely new realm of possibility to the investment community.”

—Bart Houlahan, Co-Founder, B Lab

Jumptap, the leading unified audience platform, handles massive amounts of data from multiple systems daily. But its sales and marketing teams were struggling to extract actionable insight from it all without diverting precious internal resources to build and generate reports.

When Jumptap discovered GoodData, two things stood out: flexibility that could create obsessed internal users, and functionality that would drive innovation. GoodData and its implementation partner ACR built fully custom marketing, sales and executive dashboards for the Jumptap teams that deliver more than 250 on-demand metrics in minutes and save them 20 hours of work per week.


Analytics: PreziPrezi, a virtual whiteboard that transforms presentations into interactive conversations, prides itself on hiring out-of-the-box innovators. In order to effectively focus on high-impact projects and strategies, executives at Prezi wanted a platform that could expose their 100-plus employees to data in a meaningful way to ensure data was at the center of every decision.

With past experience working with business intelligence vendors, Prezi assumed “fast” was the usual few months

typically quoted. Until they talked to GoodData, who promised delivery of its product within hours. Two hours, to be exact. Almost immediately, Prezi shifted its product development and sales strategies to center on the company’s new view of data, and all employees learned how they could better serve themselves by creating their own charts and seeing data in their way.

Custom Analytics: CoupaCoupa, a cloud-based suite of financial applications, needed a partner to help the company expand its offerings to include custom analytics dashboards for its more than 300 customers.

“The expectation of backing every decision with data came hand in hand with our team’s obsession with charts and visualized data.” —Zoltan Toth, Data Services Engineer, Prezi

Customer SatisfactionIn 90 days, GoodData built and designed the standardized dashboards and key performance indicators that Coupa now offers its clients as Coupa Analytics, which comes with 10 prebuilt reports. Because the platform is so flexible, Coupa’s customers are able to customize the dashboards to suit their needs, and Coupa has enjoyed more than a 90 percent competitive win rate since partnering with GoodData.


GoodData Now

“We want to be slow, stale and selfish,” said no CEO ever. With GoodData, you’ll transform your company into a data-driven enterprise that’s focused on speed, built on innovation and obsessed with its customers. The only cloud-based, end-to-end BI platform in the industry today, GoodData is a proven agile, open platform that lets you call the shots.

What is GoodData?• Open – add data sources and

update metrics• Modular – make quick

upgrades and gain additional functionality

• Scalable – load as much data as you need

• Fast – be up and running in days

• Reliable – remain running no matter what’s thrown at you

• Secure – rest easy, knowing we have your back

• Agile – enjoy endless levels of innovation and backward compatibility

• Customizable – reflect your brand identity

Join thousands of companies from start-ups to global brands that are making good business sense of their data. Register with GoodData today.

Have questions? We’ve got clear and honest answers.

Corporate Headquarters111 Sutter Street, 4th FloorSan Francisco, CA 94104View Map

Call (415) 200-0186 to learn more about GoodData.

About GoodDataGoodData is the only cloud-based business intelligence platform that enables more than 20,000 global companies to unlock the power of their data to get fast answers to business-critical questions, and easily visualize and share their data to build a culture of innovation. GoodData is headquartered in San Francisco and is backed by Andreessen Horowitz, Fidelity Growth Partners, General Catalyst Partners, Next World Capital, Tenaya Capital, TOTVS SA, and Windcrest Partners. For more information, read our blog, visit our website and follow @gooddata on Twitter.

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