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    Fundamental analysis definedFundamental analysis defined

    Fundamental analysis is a stock valuation methodthat uses financial and economic analysis topredict the movement of stock prices.

    It includes analysis of financial and non-financial

    information

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    Fundamental AnalysisFundamental Analysis

    Attempts to find out the true value of the securitiesso that the investors can decide to buy or not to buythe securities at the current market prices.

    Philosophy:

    If an investor invests one rupee in buying a share of acompany,how much expected return from this

    investment he has.

    These future expected returns when discounted at

    the required rate of return of the investor give thefair value of the shares.

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    Steps InvolvedSteps Involved

    Understanding macroeconomic environment

    Analysing prospects of theindustry

    Assessing the projectedperformance of the

    company

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    BottomBottom up Approachup ApproachFor small investors

    The under valued shares would provide superior and

    better returns irrespective of the overall economicand industry position.

    This is a narrow approach towards fundamentalanalysis.

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    TopTop down Approachdown Approach

    Also known as EconomicAlso known as Economic--IndustryIndustry--Company Approach (EIC).Company Approach (EIC).

    ECONOMY

    INDUSTRY

    COMPANY

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    Economic AnalysisEconomic Analysis

    Business Cycles

    Monetary Policy

    Fiscal Policy

    Inflation

    Interest rate structure

    GDP growth

    Unemployment

    Foreign Trade

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    Business cyclesBusiness cycles

    Cyclical movement of a business in the economicactivity in a country as a whole.

    Phases:

    Depression

    Recovery

    Boom

    Recession

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    Monetary PolicyMonetary Policy

    Concerned with manipulation of money supply in the

    economy.

    It affects the economy mainly through its impact on

    interest rates, thereby stimulating investment andconsumption demand.

    It is designed to maintain a balance in liquidity

    position.

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    Tools of Monetary PolicyTools of Monetary Policy

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    Tools (Tools (contdcontd))Open market operation:

    Involves buying or selling of Government securities

    by RBI.

    Bank rate:

    Rate at which RBI provides financial acomodation toscheduled commercial and cooperative banks.

    Reserve requirements:

    CRR: Refers to the cash as a percentage of demand

    and time liabilities that banks maintain with RBI.SLR: Ratio of cash in hand, balances in current

    account with PSU and the RBI,gold and approvedsecurities to the demand and time liabilities.

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    Direct credit controlsDirect credit controls

    RBI asking banks to lend a certain percentage of theirfunds to priority sectors.

    Whatever may be the merit of such controls ,theytend to breed inefficiency and diminish competition.

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    Fiscal PolicyFiscal Policy

    Concerned with the spending and tax initiatives ofthe Government.

    Direct tool to stimulate or dampen the economy.

    An increase in Govt spending stimulates the demand

    for goods and sevices, whereas a decrease deflatesthe demand for goods and services.

    A decrease in tax rates increases the consumption of

    goods and services and an increase in tax rates

    decreases the consumption of goods and services.

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    InflationInflation

    General increasing trend in prices.Inflationary pressure in the economy decreases the

    purchasing power of the consumers.

    High inflation rate indicates slow growth rate

    Low inflation rate positive sign for expansionaryphase.

    Relation with capital market:

    Nominal required rate of return on investors goes up

    resulting in the decrease in bond and equity prices.

    Measured in terms of Wholesale price index /

    Consumer price index.

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    Interest ratesInterest ratesDirectly affects the cost of funds to the industry.

    High interest rates increase the cost of funds

    squeezes companies income.

    Lower interest rates reduce the cost of fundshigher profit.

    Affects the bond and equity prices

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    GDP growthGDP growth

    GDP measure of the total production of final goods

    and services in the economy during a specified periodusually a year.

    The growth rate represents the average of the

    growth rates of the three principal sectors of theeconomy agriculture, industry and service sectors.

    Change in GDP results due to:

    Change in availability of resources

    Change in usage of these resources

    Change in efficiency with which factors of production

    are used.

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    Industry AnalysisIndustry AnalysisIndustry can be defined as a homogenous group of

    firms which compete with one another with a similartype of product , goods and services.

    Basics of Analysis:

    Industry life cycle analysis

    Study of the structure and characteristics of anindustry

    Profit potential of industries

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    Pioneering stage

    Rapid growth stage

    Maturity and stabilisationstage

    Decline stage

    Stages involvedStages involved

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    Investment implicationsInvestment implications

    Give industry analysis prior attention in yourinvestment selection process.

    Display caution during the pioneering stage thisstage has an appeal primarily for speculators.

    Respond quickly and expand your commitmentsduring the rapid growth stage.

    Moderate your investment during the maturity stage.

    Sensibly disinvest when signals of decline are evident.

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    Study of the structure andStudy of the structure and

    characteristics of an industrycharacteristics of an industry

    Structure of the industry and nature of competition

    Nature and prospects of demandCost, efficiency and profitability

    Technology and research

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    Profit potential of industriesProfit potential of industriesPorters model:

    Threat of new entrants

    Rivalry among the existing firms

    Pressure from substitute products

    Bargaining power of buyers

    Bargaining power of sellers

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    Key factors in industrial analysisKey factors in industrial analysis

    Past performance of the industryPermanence of the product and technology of the

    industry

    Role of Government in the industry

    Labour conditions

    Competitive conditions in the market

    Inter-linkages with other industries

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    Company analysisCompany analysis

    Discovering the fundamental value of a company;

    what is its business worth?

    Analyze:Financial Strength (ex. Financial statements)

    Past Performance

    Growth Potential

    Management

    Get the grand picture of the company

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    ObjectiveObjective

    To study and understand the company in which you

    are planning to invest your hard earned money andget excellent returns.

    To determine what stock to buy and at what price

    To conduct a company stock valuation and predictits probable price evolution,

    To make a projection on its business performance,

    To evaluate its managementTo calculate its credit risk

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    Where Do I Begin?Where Do I Begin?

    What does the company do?

    How big is it?

    Company GoalsFinancial Health

    Competitive Landscape

    Economic Conditions

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    What Does the Company Do?What Does the Company Do?

    Who are they?Do they make products or sell services?

    Who are they targeting?

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    How Big Is The Company?How Big Is The Company?

    Micro-cap: $100 million or lessSmall-cap: $100 million to $500 million

    Mid-cap: $500 million to $5 billion

    Large-cap: $5 billion +

    Market Cap = Shares Outstanding x Share Price

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    Financial StatementsFinancial Statements

    Income Statement

    Cash Flow Statement

    Balance

    Sheet

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    What you should look for in a company toWhat you should look for in a company to

    invest?invest?About the company

    Earnings

    Current valuationFuture earnings growth

    Debt status

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    EarningsEarnings

    EPS = Net Earnings / Outstanding Shares

    what is that you have to look in EPS

    of the company?Answer -You should look for high EPS stocks and thehigher the better is the stock.

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    Current valuation of sharesCurrent valuation of shares

    PE ratio - Price to earning ratio

    PB ratio - Price to book value ratio

    DPR - Dividend Payout Ratio

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    Price to EarningsPrice to Earnings

    Share Price/

    Earnings Per Share

    P E!

    Companies with no growth do not have a P/E ratio

    A high P/E ratio could mean higher growth in the future

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    Price to BookPrice to Book

    Share Price/

    Total Assets - Intangible Assets &LiabilitiesP B !

    Compares the companys share price to their

    book value

    A low P/

    Bratio could mean:

    Stock undervalued

    Something very wrong

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    Dividend payout ratioDividend payout ratio

    DPR = Dividends Per Share / EPS

    Growing companies will typically retain more profitsto fund growth and pay lower or no dividends.

    Companies that pay higher dividends may be inmature industries where there is little room for

    growth

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    Future earnings GrowthFuture earnings Growth

    Projected Earning Growth ratio - PEG ratio

    Price to sales ratio

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    Projected earnings growth (PEG)Projected earnings growth (PEG)

    PEG = P/E / (projected growth in earnings)

    Lower the PEG ratio the less you pay for each

    unit in future earning growth

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    Price to SalesPrice to Sales

    P/S ratio can be used in comparison to other

    companies

    How much is being paid for per share of sales

    If P/S < 1, it means investors are paying less for each

    unit of sales

    Share rice

    / Revenue erShareP S!

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    Debt statusDebt statusDebt ratio

    Dividend Yield

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    Debt ratioDebt ratio Total Debts

    Total Assets

    !

    Debt Ratio > 1= company has more debt than assets

    Debt Ratio < 1 = company has more assets than

    debt

    *Used as a tool to measure risk of companies

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    Current Ratio

    Measure of ability to pay short-term

    liabilities

    Higher ratios means the morecapable a company is to paying back

    short-term debt

    C u r r e n t s s e t sC ur ren t i ab i l i t i e s

    !

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    Is This Company Profitable?Is This Company Profitable?Gross Margin/Profit/Income, Net Income

    Look at companys income statement

    Look at historical gross margin

    How much does it sell and how much does the company get to

    keep?

    More income = more for future business operations, return to

    investors

    Look for companies to perform better than their competitors!

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    Stock Performance

    What has the stock price done in the past year? 5 years?All of its history?

    Does it show solid performance or very volatileperformance?

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    Going beyond the numbersGoing beyond the numbers

    Analysis of financial statistics must be supplemented

    with an appraisal , mostly of qualitative nature, of thecompanys present situation and prospects and the

    quality of its management.

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    Sizing up the companys presentSizing up the companys present

    situation and prospectssituation and prospects

    Availability and cost of inputs

    Order position

    Regulatory frameworkTechnological and production capabilities

    Marketing and distribution

    Finance and accounting

    Human resources and personnel

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    Management

    Is management stable?

    Recent change in management?

    Has change in management affected thestock price?

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    Competitive Landscape

    How are they performing in regards to competitors?

    Compare to their industry, compare to the overall market

    Compare:

    Share price

    Profit margins

    Financial ratios

    Strategies

    Target markets

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    Strengths

    Longtermfunds

    Valuespotting

    BusinessAcumen

    Knowing

    who iswho

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    Weaknesses

    TimeConstraint

    Companyspecific

    Subjectivity

    Analystbiased

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    ConclusionsFundamental analysis can be valuable, but it should be approached with

    caution. If you are reading research written by a sell-side analyst, it isimportant to be familiar with the analyst behind the report. We all have

    personal biases, and every analyst has some sort of bias. There is nothingwrong with this, and the research can still be of great value. Learn what the

    ratings mean and the track record of an analyst before jumping off the deepend. Corporate statements and press releases offer good information, but they

    should be read with a healthy degree of skepticism to separate the facts from

    the spin. Press releases don't happen by accident; they are an important PRtool for companies. Investors should become skilled readers to weed out theimportant information and ignore the hype.

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