what is expected from the pga professional in the eyes of a facility’s general management
TRANSCRIPT
What is Expected from the PGA Professional
in the Eyes of a Facility’s General Management
The Skills of the PGA Professional
Traditional Golf Skills Successful Business Skills
Human Relations SkillsLeadership Skills
Traditional Golf Skills
Golf Operations ManagementTeaching and Player Development
Tournament Management MerchandisingPlaying Ability
Golf Operations Management
• Policies & Procedures for the Golf Operation in line with the Facility’s Mission
• Organize and Train theGolf Operations Team
• Maximize Employee Performance
Teaching & Player Development
• Individual Instruction for All Skill Levels• Group Instruction & Clinics
• Work with Different Golfer PopulationsJuniorsSeniorsWomen
Individuals with Special Needs
• Get Golf Ready• Tee it Forward
• Golf 2.0
Tournament Management Skills
• Develop and Plan the Facility’s Tournament Business
• Promote and Market the Events• Supervise the Competition
• Review and Evaluate for Ways to Improve
Merchandising Skills
• Identify Customer Needs• Develop Customer Relations
• Attractive Displays• Product Knowledge
• Train the Entire Team to Sell• Add Value Added Services
Playing Ability
• Demonstrate Different Shots & Ball Flights• Play Golf with Members/Customers
• Tournament Accomplishments Amateur
CollegeSectional & National
PGA Tour
Successful Business Skills
Financial ManagementMarketing and Sales
Personnel ManagementCommunication
Time Management and PrioritizationMeasuring Success
Financial Management
• Knowledge of General Accounting and Bookkeeping Principals
• Track Payables and Receivables • Budget Golf Operations Costs
• Create Buying Plans• Find Ways to Generate Revenue
Marketing & Sales
• Analyze Market Opportunities• Understand the Customer
and the Competition• Plan Effective Marketing Programs,
Advertising Campaigns and Sales Promotions
Personnel Management
• Set Performance Goals and Standards• Create Job Descriptions
• Develop Employee Training Programs• Conduct Performance Evaluations• Recognize Employee Performance
Communication
• Policies and Rules• Communicate Events with Club Personnel
• Letters and Memos• News Releases and Newsletters
• Promotional Materials• Use New Technologies• Master of Ceremonies
Time Management & Prioritization
• Schedule Daily Activities• Rate the Importance of Each Activity• Schedule Weekly and Monthly Plans
• Take Advantage of Idle Time• Keep “To Do” Lists Up to Date
• Control Time-Wasters
Measuring Success
• Financial Results• Customer / Staff Feedback• Customer Comment Cards
• Member Surveys
Human Relations Skills
Positive Engagement RoutinesInterpersonal
Self ManagementTeam Building
Positive Engagement RoutinesCustomer Service Skills
• Apply the GEODE ModelGreet the Customer
Enquire About Their NeedsOffer a Product or Service
Deliver the Product or ServiceEvaluate the Outcome
Interpersonal Skills
Incorporating the Seven Interpersonal Skills 1. Stating Your Purpose Clearly
2. Provide a Compelling Rationale3. Encourage Open Expression
4. Showing Understanding5. Inviting and Giving Specific Feedback
6. Reframing a Difficult Situation7. Acting with Integrity
Self Management Skills
• Lead by Example• Identify Goals
• Develop an Action Plan• Assign Priorities
• Analyze Time Use• Write and Prioritize “To Do” Lists
• Review and Evaluate
Team Building
• Meet and Exceed the Needs of the Customer• Reduce Costs by Cross Training Employees• Improve the Quality of Services by Working
Together as a Team
Leadership Skills
MotivatorMentorCoach
Team Builder
Motivator
• Provide Employees with Purpose and Challenge as it Relates to the
Facility’s Mission • Establish a Positive Work Environment
• Clarify Expectations• Express Appreciation
Mentor
• Share Professional Skills and Experiences• Foster a Supportive Environment in which
Successes and Failures can be Evaluated• Improve the Employees Understanding of
their Roles in the Organization
Coach
• Maximize Individual Strengths for the Good of the Team
• Help Individuals Overcome Personal Obstacles• Teach New Skills and Competencies for the
Good of the Team• Prepare Individuals for
New Responsibilities and Opportunities
Team Builder
• Understand the Facility Mission• Define the Team’s Purpose
• Set Realistic Goals• Define the Measures of Success• Clarify Roles & Responsibilities
Facility Types and Ownership
Traditional
For Profit
Resort
Traditional Clubs
Traditional Golf Skills
Human Relations Skills Business Skills Leadership Skills
For Profit Clubs
Business Skills
Human Relations Skills Traditional Golf Skills Leadership Skills
Resorts
Human Relations Skills
Leadership Skills Traditional Golf Skills Business Skills
The PGA Certified Professional Program 2.0Advanced Education
Career Paths• General Management• Executive Management• Golf Operations• Instruction• Ownership Leasing• Retail
Certifications Available• General Management• Golf Operations• Instruction• Player Development
Certified Professionals are Eligible to Pursue PGA Master Professional Status
