PowerPoint Presentation

Prepared by : Nidhi Jasani

Paper : Mass Media and Communication Enrolment number : 14101018

Department of English M.K.B. University

Email : nidhijasani15@gmail.com

What is Emotional Appeal?

What is appeal in Advertisement? An advertising appeal refers to the approach used to attract the attention of consumers and to influence their feelings toward the product, service, or cause. It's something that moves people, speaks to their wants or need, and excites their interest. Often it is the underlying content of the advertisement; think of it as a movie script.

Some important Appeals

What is Emotional Appeal? This relates to the customers social and/or psychological needs for purchasing a product or service. This appeal is so effective because many consumers motives for purchase decisions are emotional. Many advertisers believe an emotional appeal to work better at selling brands that do not differ markedly from competing brands

Emotional appealsEmotional appeals are advertising technique in which the advertiser tries to play with the emotion of often lieu of information that might appeal to an audiences rationality.

Useofemotionalappeal in advertising, buildafavorableattitudetowardsa brand.

In debating terms, emotional appeals are often effective as a rhetorical device, but are generally considered simple or dishonest as a logical argument, since they often appeal to the prejudices of listeners rather than offer a sober assessment of a situation.

Dose Emotional Appeals work in Advertise?

Purpose of Emotional Appeal An emotional appeal is direct to deal with audience's emotions rather than their logic and arguments . In an emotional appeal,persuasivelanguage is used to develop the foundation of an appeal to emotion-based arguments instead of facts

Why is Emotional Appeal works?Thinking is a laborious task. Experts in neuroscience say that the mere act of thinking burns three times more calories than a less-challenging task like watching TV. The experts also note that the human brain runs on idle in a non-thinking state 95 percent of the time. Marketers clearly don't bet their budgets on consumers being asleep at the switch 95 percent of the time. The stats strongly suggest, however, that people are more susceptible to emotional appeals because their brains are in an idle, subliminal state most of the time.(IUP Journal of Brand Management)

How emotional appeale works in various advertise

Many brand of baby product appeals to parents and encourage them to buy their product , if they wish to see their child happy and comfortable.

Emotional appeal related to our nationalityIt means that we are lost our mind in this appeal. Because when we are watching any advertisement related to nation or state at that time we never think.

At the culminationAdvertiser catch the mines point of consumer.They create deep desire in mind of customer, with the use of emotional attack. Indirectly advertise spell the very soft part of human mind, by saying that if you love.But now people also stared thinking rationally.No doubt that advertise touches emotion of audience, they also want to buy product. But money is problem.