what is design thinking?
TRANSCRIPT
What is Design Thinking
Presented by Michael Melnick | @UpStart | January 19, 2016
and how can it change your life?
Creating value by design
Tesla - Turning a disruptive technology into a desirable one
Airbnb - Making hospitality more hospitable
TED - Making science popular and accessible
The Selfie Stick - Improving self-documentation
Design’s Proven ROI
DMIDESIGN-CENTRIC INDEX
The study trackeddesign-led companies in the US market over 10years and revealed a significant financialadvantage in stock value.
We cannot solve our problems using the same thinking we used when we created them.
- Albert Einstein
Problem solving based on a systematic, human-centric, multidisciplinary process that generates value through creative and analytical thinking.
The Design Thinking Methodology
Design Thinking is not about solving design problems, it is about solving business problems with the design process.
The Design Thinking Process
EMPATHIZE
DEFINE
PROTOTYPE
EXAMINE
OBSERVE
IDEATE
HUMAN INSIGHT
ITERATIVE PROCESS
● Human-centric: placing the user at the center of the experience● Re-Framing Problems by asking the right questions
● Integrative thinking in multiple perspectives to solve problems
● Culture and context - an ethnographic approach
● “Hands on approach” - learn by doing - putting ideas to work - fast
● Fearless attitude towards change and playful creativity
Design Thinking Principles
2. Reframing: Asking better questions
“We need to find a way to keep incubators working when power goes out”
3. The different types of thinking
Analytical
Left Brain
Strategic
Logical
Factual
Reasons
Reliability
Intuitive
Right Brain
Creative
Emotional
Imaginative
Opportunities
Validity
How can we motivate people to lead a healthier lifestyle?
Cases of problems solved using design thinking at IDC
FITBUDDY
Most people find it very difficult to commit to a steady fitness routine and spend a lot of money on gym memberships that go unused. This app utilizes social networking to empower groups of people to workout together, set group goals and harness positive social ‘pressure’ for leading a healthier lifestyle.
How can we design technology that makes us feel safer?
STREETSAFE
Research shows that women are scared to walk alone in the streets, particularly at night. This team developed a mobile app that acts as a ‘virtual companion’ with features that enable simulating conversations to deter strangers, fast access to crowded places, and contact help.
Cases of problems solved using design thinking at IDC
How can we use design thinking to solve Tel Aviv’s parking issue?
PARKOR
Research shows that most people find the parking signage system in Tel Aviv to be confusing. ParkOr is a systematic solution using LED connected light systems built in the pavement. The team designed a solution that solves driver confusion, saves valuable time and money and make the city smarter.
Cases of problems solved using design thinking at IDC
About me
● BA Behavioral Science (Ben Gurion University, Be’er Sheva)
● BFA Visual Communication (Vital Center of Design, Tel Aviv)
● MA Design Management (Pratt Institute, New York)
● Co-Founder & Creative Dir. at TalkWise, Brand strategy, Design and Software
● Director of Design Thinking at OPEN / Global and Startup Clients
● Co-Founder at OPEN San Francisco
● Teaching Design Management at Bezalel Graduate School of Design
● Teaching Design Thinking at IDC since 2011
● Co-Founder at The Good Chocolate
Michael Melnick