what is design thinking?
DESCRIPTION
Brief presentation to Globo TV Network Communication Agency (CG-COM) on the subject of Design Thinking methodology and tools.TRANSCRIPT
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design
thinking
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convergent
synthesis
decision making
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divergent
open
opportunities generation
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creativity
innovation
brief
research
solution
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desirable
feasible viable
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• User centred
• Sequential (narratives)
• Co-design (empathy)
• Holistic
• Iterative
5 features
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User centredTarget: AAA, north european, male, 60+ years
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tool: Personas
Credits:weizhoudesign.com
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method: contextual interviews
Credits: Mariamz.com
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Sequential
12
3
4 5
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tool: user journeys
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Co-design
social
sciencespsychology business design
engineering IT ( … )
inter-disciplinary
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Co-design
organisation users
internal x external
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method: group sketching
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experience
Holistic
value norms culture structure
touch
points
eco-
system
staff userbranding /
marketing
services
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tool: service blueprints
Credits: Creogidas.com
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Iterative
prototype
feedback
improve
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Credits: GE Global Research
tool: Lego™ Serious Play
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communicationvisual
+
collaboration