what is design interaction?
Post on 17-Oct-2014
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Resumen del primer capítulo del libro de Dan Saffer 'Design Interaction'.TRANSCRIPT
Design for interactionDan Saffer
This book is about how digital products behave
Design for interaction
“We become what we behold. We shape our tools, and thereafter our tools shape us”
Marshall McLuhan
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Chapter 1
What is interaction design?
Every day people use technology tools
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These things are possible by good engineering
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but…
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It’s interaction design that makes them usable, useful and fun
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Any behavior – how a product works – is involved, interaction designers should be
involved
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Bill Moggridge
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Grid Compass - 1982
In 1990 Bill Moggdrige realized that he and some of his colleagues had been
creating a very different kind of design
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It wasn’t product design… but they were designing products
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It wasn’t communication design… although they used some of that
discipline’s tools
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It wasn’t computer science…although their work was related with
computers and software
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It had to do with connecting people through the products they used
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What was it?
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Interaction design!
Interaction design has grown a discipline practiced but thousands of
people
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The rise of commercial Internet and the incorporation of microprocessors
led to this explosive growth
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Why?
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Because a multitude of serious interaction problems needed to be
solved
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It was the initial practitioners of interaction design who helped us begin to make sense of our newly digitized world
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What are interactions and Interaction Design?
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It’s a discipline tricky to define because…
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1. It has interdisciplinary roots
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Industrial design
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Industrial design
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Communication design
Industrial design
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Communication design
Human factors
Industrial design
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Communication design
Human factors
Human-computer interaction
2. A lot of interaction design is invisible
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Why do this operating systems feel so different?
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Because interaction design is about behavior and this is much harder to
observe and understand than appereance
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Interaction is a transaction between two entities… and exchange of
information
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The interaction takes place between people, machines and systems
Three ways of looking at Interaction Design
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See as an art, not as a science
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It solves specific problems under a particular set of circunstances using
the available materials
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It involves many methods and methodologies in its tasks
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First way:Technology-Centered View
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First way:Technology-Centered View
Interaction designers make digital technology useful, usable and pleasurable to use
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Second way:Behaviorist View
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Second way:Behaviorist View
Focuses on functionality and feedback. How a product behave
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Third way:Social Interaction Design View
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Third way:Social Interaction Design View
This revolving around facilitating communication between humans through products. Technology is
nearly irrelevant
Why Interaction Design?
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“Design is to design a design to produce a design” - John Heskett
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Design isn’t only decoration, styling and aesthetics
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Communication and industrial design bring ways of working that interaction
design use
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One:Focusing on users
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One:Focusing on users
Designers know that users don’t understand or care how the company makes a product is run and
structured. Designers are advocates for end users.
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Two:Finding alternatives
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Two:Finding alternatives
Designing is about creating options, finding a third option, a multiple possible solution to problems
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Two:Finding alternatives
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Three:Using ideation and prototyping
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Three:Using ideation and prototyping
Designers find their solutions through brainstorming and then, building models to test the
solution
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Three:Using ideation and prototyping
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Four:Collaborating and addressing
constraints
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Four:Collaborating and addressing
constraints
Few designers work alone and usually need resources to produce what they dream up, and this
resources come with their own constraints
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Five:Creating appropiate solutions
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Five:Creating appropiate solutions
Designs solutions have to be appropriate to the situation
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Five:Creating appropiate solutions
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Six:Drawing on a wide range of influences
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Six:Drawing on a wide range of influences
Designers bring to a table multidisciplinaty spectrum of ideas
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Seven:Incorporing emotion
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Seven:Incorporing emotion
Products without an emotional component are lifeless and do not connect with people
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Seven:Incorporing emotion
Brief History of Interaction Design
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Interaction design probably began in prerecorded history
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1830s to 1940s
Samuel Morse
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1830s to 1940s
Morse code transmitter
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1940s to 1960s
ENIAC
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1940s to 1960s
Punch cards
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1940s to 1960s
Henry Dreyfus
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1940s to 1960s
Human Factors
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1940s to 1960s
Human Factors
Ergonomics
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1940s to 1960s
Human Factors
Ergonomics
Cognitive psychology
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1940s to 1960s
Vannevar Bush
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1940s to 1960s
Memex
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1960s to 1970s
Engelbart mouse
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1960s to 1970s
Xerox Alto
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1960s to 1970s
Pong
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1960s to 1970s
Atari
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1960s to 1970s
WordStar
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1980s
Lisa
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1980s
Nintendo
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1980s
Shigeru Miyamoto
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1990s
Network computing
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1990sInteraction design as a formal discipline
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1990s
Mosaic browser (back button)
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1990s
Karaoke
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1990s
PDAs
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2000s to present
Ways of communication & social networks
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2000s to present
Gestural interfaces
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Some changes
TV
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TV
Some changes
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Phone
Some changes
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Phone
Some changes
The disciplines surrounding interaction design
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Case StudyMicrosoft Office
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Word 2003
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Word 2007
Products and services
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Interactions designers work on a wide variety of products
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Digital
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Analog
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Physical
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Incorporeal
Why practice interaction design?
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It wasn’t the big things that drove people
mad, it was the small stuff
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Some of the good interaction designers do is make the world better by removing those little irritants in life
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But…
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Interaction design isn’t only about fixing problems; it’sn also about invention, about creating new
products, and by doing so, making the world a better place to live
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Thanks