what is content?
DESCRIPTION
My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.TRANSCRIPT
is CONTENT?.what
content CREATOR
CONTENT IS CHANGING…
your content
SUCKS
some of our content
kinda SUCKS
how much CUSTOMER
is in your CONTENT?
what people can
teach pros about
CONTENT
mass
communications
masses of communicators
generation
c
everybody is a media
outlet
what people can
teach pros about
CONTENT
what is CONTENT?
content is SOCIAL CURRENCY
content is CONNECTIONS
content is COLLABORATION
CURATION is content
content takes on NEW FORMS
the basic unit of content
is getting smaller
YOUR CONTENT
ATTENTION is the scarcest commodity
content is an OPEN LOOP
everything is open to
interpretation
what
ME
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[email protected] (email)
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