what is content marketing & should i be doing it?

16
Content Marketing @KevinRay ~ @LauralooPeacock

Upload: kevin-ray

Post on 30-Jun-2015

47 views

Category:

Marketing


4 download

DESCRIPTION

Content Marketing: The power of Blogging, Social Media, Video, Email Marketing for your business.

TRANSCRIPT

Page 1: What is Content Marketing & Should I be Doing It?

Content Marketing

@KevinRay ~ @LauralooPeacock

Page 2: What is Content Marketing & Should I be Doing It?

What is Content Marketing?Content Marketing is creating and/or sharing

content for the purpose of engaging customers

Page 3: What is Content Marketing & Should I be Doing It?

Simply put, you should blog to position yourself and your company as an authority, as well as, to increase traffic to your website, increase your online visibility, feed your social media engagement and to get your

phone ringing.

The best traffic to your site is always organic. Organic traffic searches are by people who are specific about

what they want and therefore serious clients.

Blogging is on your time and it’s something you can do. Paid advertising like Adwords can be equally time consuming but also very expensive even when hiring

a professional

Why Should I Blog

Page 4: What is Content Marketing & Should I be Doing It?

Blogging is the core of all content marketing strategies

• Articles• Lists• Product Reviews• Book Reviews• Opinions (Rants)• How-Tos• Case Studies• Interviews• Research & Proprietary Data

Page 5: What is Content Marketing & Should I be Doing It?

Blogging is the core of all content marketing strategies

Easily SharedAutomated or user-shared

Easily DigestedSmall bites (500 - 1500 words)

Topical & RelevantEasy to piggyback on current events & capitalize ontrending topics.

Get In Their WayBlogs give websites 434% more indexed pages and 97% more indexed links

Contrary to what many are saying, people still click below the

Page 6: What is Content Marketing & Should I be Doing It?

Social media sites and blogs reach 8 out of 10 of all U.S. Internet users

Blogs give websites 434% more indexed pages and 97% more indexed links

B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

Companies that post upwards of 20 times or more per month see five times as much traffic, as opposed to those who blog less than five times a month or less.

Small businesses that embrace blogging see 126% more growth in terms of leads than those that don't blog

Page 7: What is Content Marketing & Should I be Doing It?

Blogs and social media are made for each other. Blogs are easily shared on all social

media platforms and foster engagement. That builds the audience for the blog as well as strengthens your social media presence.

30 Day Social Media Traffic to http://real-estate-spokane.com

Case Study

Page 8: What is Content Marketing & Should I be Doing It?

Businesses can no longer ignore the power of video

• More than 1 billion unique users visit YouTube each month• Over 6 billion hours of video are watched each month on YouTube

—that's almost an hour for every person on Earth• 100 hours of video are uploaded to YouTube every minute• 80% of YouTube traffic comes from outside the US• YouTube is localized in 61 countries and across 61 languages• According to Nielsen, YouTube reaches more US adults ages 18-34

than any cable network• Millions of subscriptions happen each day. The number of people

subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

Page 9: What is Content Marketing & Should I be Doing It?

• Videos Increase People’s Understanding Of Your Product Or Service by 74%

• 50% Of Users Watch Business Related Videos On YouTube Once A Week

• 75% Of Users Visit The Marketer’s Website After Viewing A Video

• 75% Of Executives Watch Work-Related Videos On Business Websites At Least Once A Week

• Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video

Page 10: What is Content Marketing & Should I be Doing It?

• Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email

• 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety

• Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

• 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes

Page 11: What is Content Marketing & Should I be Doing It?

Slideshare is often overlooked and provides great exposure.

CMO calls SlideShare “content marketing’s sleeping giant”

• In Q4 of 2013, the site averaged 60 million unique visitors a month and 215 million page views. SlideShare is among the top 120 most-visited Web sites in the world.

• SlideShare receives 500 percent more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn.

• The six most used tags on SlideShare are business, statistics, social media, market, trends, and research.

• Twenty percent of visitors come to SlideShare directly from Google.

Page 12: What is Content Marketing & Should I be Doing It?

Don’t let ‘em fool you, eNewsletters still work & convert

For every $1 spent on email marketing, the average return is $44.25

When marketed through email, consumers spend 138% more than people who don’t receive email offers

A McKinsey & Company study showed email is 40 times better at acquiring new customers than FB & Twitter

90% of consumers select email as their preferred way to receive updates and offers

Email conversion rates are 3X higher than social media

Page 13: What is Content Marketing & Should I be Doing It?

According to eMarketer, half of marketers using video in email see:• higher click-through rates• increased time spent reading the email• increased sharing and forwarding

Page 14: What is Content Marketing & Should I be Doing It?

Where do I share my content?

Page 15: What is Content Marketing & Should I be Doing It?

Information sources for this presentation:

Google

YouTube

SearchEngineWatch.com

moz.com

mckinsey.com

digitalsherpa.com

cmo.com

Page 16: What is Content Marketing & Should I be Doing It?

Thank You! Questions?

@KevinRay ~ @LauralooPeacock