what is content marketing & should i be doing it?
DESCRIPTION
Content Marketing: The power of Blogging, Social Media, Video, Email Marketing for your business.TRANSCRIPT
Content Marketing
@KevinRay ~ @LauralooPeacock
What is Content Marketing?Content Marketing is creating and/or sharing
content for the purpose of engaging customers
Simply put, you should blog to position yourself and your company as an authority, as well as, to increase traffic to your website, increase your online visibility, feed your social media engagement and to get your
phone ringing.
The best traffic to your site is always organic. Organic traffic searches are by people who are specific about
what they want and therefore serious clients.
Blogging is on your time and it’s something you can do. Paid advertising like Adwords can be equally time consuming but also very expensive even when hiring
a professional
Why Should I Blog
Blogging is the core of all content marketing strategies
• Articles• Lists• Product Reviews• Book Reviews• Opinions (Rants)• How-Tos• Case Studies• Interviews• Research & Proprietary Data
Blogging is the core of all content marketing strategies
Easily SharedAutomated or user-shared
Easily DigestedSmall bites (500 - 1500 words)
Topical & RelevantEasy to piggyback on current events & capitalize ontrending topics.
Get In Their WayBlogs give websites 434% more indexed pages and 97% more indexed links
Contrary to what many are saying, people still click below the
Social media sites and blogs reach 8 out of 10 of all U.S. Internet users
Blogs give websites 434% more indexed pages and 97% more indexed links
B2B companies with blogs generate 67% more leads per month on average than non-blogging firms
Companies that post upwards of 20 times or more per month see five times as much traffic, as opposed to those who blog less than five times a month or less.
Small businesses that embrace blogging see 126% more growth in terms of leads than those that don't blog
Blogs and social media are made for each other. Blogs are easily shared on all social
media platforms and foster engagement. That builds the audience for the blog as well as strengthens your social media presence.
30 Day Social Media Traffic to http://real-estate-spokane.com
Case Study
Businesses can no longer ignore the power of video
• More than 1 billion unique users visit YouTube each month• Over 6 billion hours of video are watched each month on YouTube
—that's almost an hour for every person on Earth• 100 hours of video are uploaded to YouTube every minute• 80% of YouTube traffic comes from outside the US• YouTube is localized in 61 countries and across 61 languages• According to Nielsen, YouTube reaches more US adults ages 18-34
than any cable network• Millions of subscriptions happen each day. The number of people
subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
• Videos Increase People’s Understanding Of Your Product Or Service by 74%
• 50% Of Users Watch Business Related Videos On YouTube Once A Week
• 75% Of Users Visit The Marketer’s Website After Viewing A Video
• 75% Of Executives Watch Work-Related Videos On Business Websites At Least Once A Week
• Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video
• Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email
• 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
• Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video
• 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes
Slideshare is often overlooked and provides great exposure.
CMO calls SlideShare “content marketing’s sleeping giant”
• In Q4 of 2013, the site averaged 60 million unique visitors a month and 215 million page views. SlideShare is among the top 120 most-visited Web sites in the world.
• SlideShare receives 500 percent more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn.
• The six most used tags on SlideShare are business, statistics, social media, market, trends, and research.
• Twenty percent of visitors come to SlideShare directly from Google.
Don’t let ‘em fool you, eNewsletters still work & convert
For every $1 spent on email marketing, the average return is $44.25
When marketed through email, consumers spend 138% more than people who don’t receive email offers
A McKinsey & Company study showed email is 40 times better at acquiring new customers than FB & Twitter
90% of consumers select email as their preferred way to receive updates and offers
Email conversion rates are 3X higher than social media
According to eMarketer, half of marketers using video in email see:• higher click-through rates• increased time spent reading the email• increased sharing and forwarding
Where do I share my content?
Information sources for this presentation:
YouTube
SearchEngineWatch.com
moz.com
mckinsey.com
digitalsherpa.com
cmo.com
Thank You! Questions?
@KevinRay ~ @LauralooPeacock