What is circular economy?

CradlePeople - joining minds for a positive footprint

We have set the audacious goal to make Denmark the first country to have zero impact on the environment and to be a circular economy

The Linear Economy

The Circular Economy

Closing the loop for citizens

Closing the loop for waste

Closing the loop for the industry

Global Rises in Prices

It’s all ressources! including cotton, food, water, …

Why does “the old” system not work?

Image courtesy of Chris Jordan

In 2011 there was produced 1,6 billion phones for the EU market with only 0,7

billion inhabitants!

The Hidden Ressource Consumption

• T-shirt 3,2 kg + 2700 liters of water• Cell Phone 26 kg• Flat Screen TV 2614 kg

”Doesn’t help being less bad”Michael Braungart

• Down-cycle?• Re-cycle?• Up-cycle?

• Down-cycle• Re-cycle• Up-cycle

Biological cycle

Technical cycle

1. Production Design2. Business Models3. System Building4. Sectorial cooperation

Focus Areas

Production Design

• Ressource Optimiced Production • Choice of Materials• Qualitative Design• Design for seperation

Biological cycle

Technical cycle

Technical cycle

Business Models

• From product to service • From Consumer to User• Leasing, Rental and borrowing• Experience Economy• Performance Contracts• Intelligent demand

Technical cycle

Biological cycle

Technical cycle

Biological cycle

Technical cycle

System Building

• Effective repairs• Collection and Recycling Systems• Treatment systems• Collection Technologies

Sectorial Cooperation

• Match Making• Combine Production and infrastructure• Cooperation on Collection Systems• Industry Standardization• Certifications

Find out more at cradlepeople.dk