what is channel shift, really? myths busted!
TRANSCRIPT
THE CUTTING ROOM FLOORWHAT IS CHANNEL SHIFT, REALLY?WHAT IS CHANNEL SHIFT, REALLY?
THE CUTTING ROOM FLOORWHAT IS CHANNEL SHIFT, REALLY?WHAT IS CHANNEL SHIFT, REALLY?
IT’S ABOUT ALL CHANNELSIT’S ABOUT ALL CHANNELS
Image credit: A Syn
SOMETIMES IT’S ABOUT STOPPINGCONTACT ENTIRELYSOMETIMES IT’S ABOUT STOPPINGCONTACT ENTIRELY
Image credit: A Syn
IT’S ABOUT HELPING THOSE THAT CAN’T AND NUDGING THOSE THATDON’T WANT TO
IT’S ABOUT HELPING THOSE THAT CAN’T AND NUDGING THOSE THATDON’T WANT TO
Image credit: A Syn
AT FIRST, IT’S ABOUT:1. OPTIMISING FOR THOSE THAT
ARE DOING IT NOW2. PERSUADING PAST USERS TO
RETURN3. TARGETING THE WILLING AND
ABLE
AT FIRST, IT’S ABOUT:1. OPTIMISING FOR THOSE THAT
ARE DOING IT NOW2. PERSUADING PAST USERS TO
RETURN3. TARGETING THE WILLING AND
ABLE
Image credit: A Syn
IT’S ABOUT USING THE TALENT, KNOWLEDGE & EXPERIENCE OFSTAFF TO CREATE EPIC SERVICES& INVESTING IN NEW SKILLS &DEVELOPMENT
IT’S ABOUT USING THE TALENT, KNOWLEDGE & EXPERIENCE OFSTAFF TO CREATE EPIC SERVICES& INVESTING IN NEW SKILLS &DEVELOPMENT
Image credit: A Syn
IT’S ABOUT COPING WITH HIGHERDEMAND, HIGHER EXPECTATIONS& FUTURE-PROOFING. SAVING £IS A NICE BY-PRODUCT BUT SHOULDN’T DRIVE DECISION MAKING!
IT’S ABOUT COPING WITH HIGHERDEMAND, HIGHER EXPECTATIONS& FUTURE-PROOFING. SAVING £IS A NICE BY-PRODUCT BUT SHOULDN’T DRIVE DECISION MAKING!
Image credit: A Syn
MORE AND MORE PEOPLE WOULDRATHER SELF-SERVE. GET IT RIGHTAND IT’LL IMPROVE CUSTOMERSERVICE
MORE AND MORE PEOPLE WOULDRATHER SELF-SERVE. GET IT RIGHTAND IT’LL IMPROVE CUSTOMERSERVICE
Image credit: A Syn
1. IT’S NOT ALL ABOUT THE WEBSITE2. IT’S NOT ABOUT SHIFTING CONTACT3. IT’S NOT ABOUT FORCE4. IT’S NOT ABOUT EVERYONE (NOT TO START WITH)
5. IT’S NOT ABOUT REPLACING STAFF6. IT’S NOT ALL ABOUT SAVING £7. IT DOESN’T NEGATIVELY EFFECT
CUSTOMER SERVICE
1. IT’S NOT ALL ABOUT THE WEBSITE
2. IT’S NOT ABOUT SHIFTING CONTACT
3. IT’S NOT ABOUT FORCE4. IT’S NOT ABOUT EVERYONE (NOT TO
START WITH)
5. IT’S NOT ABOUT REPLACING STAFF
6. IT’S NOT ALL ABOUT SAVING £7. IT DOESN’T NEGATIVELY
EFFECT CUSTOMER SERVICE
Image credit: A Syn
THE CUTTING ROOM FLOOR
VISIT: CHANNELSHIFT.TVEMAIL: [email protected]: @CHANNELSHIFTTVWATCH: YOUTUBE.COM/CHANNELSHIFTTV
VISIT: CHANNELSHIFT.TVEMAIL: [email protected]: @CHANNELSHIFTTVWATCH: YOUTUBE.COM/CHANNELSHIFTTV