?What is

BRANDS& AGENCY

CONSUMERS& INFLUENCERS

CONSTRUCTED CREATIVE

CAMPAIGNS

BUDGET RESTRICTED &TOPIC SPECIFIC RESEARCH

Advertising 1.0

FORMULATE CREATIVE

CAMPAIGNS BROADCAST

CONSTRUCTED MESSAGES

INCREASE AWARENESS &

APPEAL TO GENERATE SALES

Xa new WAY:

CITXBRANDS& AGENCY

CONSUMERS& INFLUENCERSENRICHED CREATIVE

CAMPAIGNS

UNCOMPROMISED CONTENT & INSIGHT

Advertising 2.0

CREATIVE BRIEF

C

I TX

XTHE FABRIC

.01

.02

.03

COMMUNITY a social, connected group of any size whose members, aka Commandoes, reside in a specific universe, share core values, and have diverse skills and backgrounds.  

COMMANDOmember of a collective assault unit, whose mission is to spread technicolour creativity and insights across Planet Earth.

CONTENTsomething that is to be, creatively or insightfully, expressed through some medium, as speech, writing, or any of various arts: a poetic form adequate to a poetic content.

THE MISSION

TCrafting, cultivating and powering

custom built social network

communities that output creative

nourishing brand communications

content and generation of real

uncompromised business insights.

IPowered by C3 is starting a revolution in advertising – diversifying the way content is created and insights are generated.

Powered by C3 will act as an intermediary between creative minds, insight generators and global brands and agencies.

Powered by C3 is committed to cultivating online communities in order to give nourishment to global brands in fresh and innovative ways. Our communities members (AKA commandoes) will be mobilized to create content and generate insights.

Powered by C3 communities will inspire and stimulate commandoes to create and discuss.

THE manifesto

Powered by C3 believes in creating equal partnerships with commandoes and will do what it can to give commandoes what they want.

Powered by C3 Commandoes will be encouraged to network and collaborate with each other, and will never be obliged to part with their work or their opinions against their will.

Powered by C3 believes that CREATIVITY and thoughts need to be shared to be lived.

deployment.01 .02

a community that gives tomorrow's creative masterminds a platform to share their technicolour magic.

a community that gives professional hair stylists the opportunity to network, to share ideas and to give unbiased feedback about their views of the hairdressing industry.

.01CommandoS: subscribe to showcase their portfolio and creativity

BRAND: post briefs and themes to extract creativity

AGENCY: creative agencies use to access commandos and generate creative insights on their projects

PROFILES: personal & customized profile for commandos to showcase their creative portfolio & personality

CANVAS: home to random content submissions and credited inspirational content

BRAND CANVAS: home to content creations submitted in reaction to posted topic

briefing lounge: a place for brands and commandos to work together.

CANVAS MAGAZINE: a monthly installment of featured content, Commandoes and articles

plAYERS fEATURES

.02Stylists: showcase their personality and portfolio

BRAND CANVAS: stimulating discussion topics within the community

LOUNGE (research): stimulating discussion topics relevant to their brand/product

theme CANVAS: home to thoughts, comments, rants and raves in reaction to posted topics

BRAND CANVAS: home to content creations submitted in reaction to posted topic

LOUNGE (research): a virtual place for seminars, focus groups and training academies

FORUM: home to discussions about the industry, life and loves

FORUM: a chance to connect and be inspired by other stylists

plAYERS fEATURES

CITXthe rapture

GENERATING & CREATING CULTURAL,

RELEVANT STATEMENTS

FOSTERING BRAND IDENTIFICATION AND AFFINITY THAT CAN ACCELERATE SALES

INSPIRING AND STIMULATING

CREATIVE INTERPRETATIONS

TREADY?