what is big data ?

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What is Big Data?

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Page 1: What is big data ?

What is Big Data?

Page 2: What is big data ?

why is there such buzz aroundBIG DATA?

Page 3: What is big data ?

Isn’t Big Data just big hype?

Page 4: What is big data ?

... How big is BIG?

Page 5: What is big data ?

What is it that we are really talking about?

Page 6: What is big data ?

“Big Data is the frontier of a firm's ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce

risks, and serve customers.”-- Forrester

Page 7: What is big data ?

“Big Data is the frontier of a firm's ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce

risks, and serve customers.”-- Forrester

Boring!

Page 8: What is big data ?

“Big Data in general is defined as high volume, velocity and variety

information assets that demand cost-effective, innovative forms of

information processing for enhanced insight and decision making.”

-- Gartner

Page 9: What is big data ?

“Big Data in general is defined as high volume, velocity and variety

information assets that demand cost-effective, innovative forms of

information processing for enhanced insight and decision making.”

-- GartnerSnore

Page 10: What is big data ?

“Big data is data that exceeds the processing capacity of conventional

database systems. The data is too big, moves too fast, or doesn't fit the

strictures of your database architectures. To gain value from this data, you must choose an alternative

way to process it.” -- O’Reilly

Page 11: What is big data ?

“Big data is data that exceeds the processing capacity of conventional

database systems. The data is too big, moves too fast, or doesn't fit the

strictures of your database architectures. To gain value from this data, you must choose an alternative

way to process it.” -- O’Reilly

Too manywords

Page 12: What is big data ?

“Big data is the data characterized by 3 attributes: volume, variety and

velocity.”

-- IBM

Page 13: What is big data ?

“Big data is the data characterized by 3 attributes: volume, variety and

velocity.”

-- IBM

Randomwords

Page 14: What is big data ?

“Big data is the data characterized by 4 key attributes: volume, variety, velocity

and value.”

-- Oracle

Page 15: What is big data ?

“Big data is the data characterized by 4 key attributes: volume, variety, velocity

and value.”

-- Oracle

Buzzwords

Page 16: What is big data ?
Page 17: What is big data ?

Let’s look at Big Data in a different way.

Page 18: What is big data ?

What was your first computer?

Page 19: What is big data ?
Page 20: What is big data ?

What was its “Big Data” limit?

Page 21: What is big data ?
Page 22: What is big data ?

Let’s try again…

Page 23: What is big data ?

Byte

Byte : one grain of rice

Page 24: What is big data ?

Kilobyte

Byte : one grain of riceKilobyte : cup of rice

Page 25: What is big data ?

Megabyte

Byte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of rice

Page 26: What is big data ?

Gigabyte

Byte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucks

Page 27: What is big data ?

Terabyte

Byte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container Ships

Page 28: What is big data ?

Petabyte

Byte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets Manhattan

Page 29: What is big data ?

One Byte Exabyte

Byte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets ManhattanExabyte : Blankets west coast states

Page 30: What is big data ?

Byte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets ManhattanExabyte : Blankets west coast statesZettabyte : Fills the Pacific Ocean

Zettabyte

Page 31: What is big data ?

Byte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets ManhattanExabyte : Blankets west coast statesZettabyte : Fills the Pacific OceanYottabyte : A EARTH SIZE RICE BALL! Yottabyte

Page 32: What is big data ?

HobbyistByte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets ManhattanExabyte : Blankets west coast statesZettabyte : Fills the Pacific OceanYottabyte : A EARTH SIZE RICE BALL!

Page 33: What is big data ?

Desktop

HobbyistByte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets ManhattanExabyte : Blankets west coast statesZettabyte : Fills the Pacific OceanYottabyte : A EARTH SIZE RICE BALL!

Page 34: What is big data ?

Desktop

Hobbyist

Internet

Byte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets ManhattanExabyte : Blankets west coast statesZettabyte : Fills the Pacific OceanYottabyte : A EARTH SIZE RICE BALL!

Page 35: What is big data ?

Desktop

Hobbyist

Internet

Big Data

Byte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets ManhattanExabyte : Blankets west coast statesZettabyte : Fills the Pacific OceanYottabyte : A EARTH SIZE RICE BALL!

Page 36: What is big data ?

Byte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets ManhattanExabyte : Blankets west coast statesZettabyte : Fills the Pacific OceanYottabyte : A EARTH SIZE RICE BALL!

Page 37: What is big data ?

Desktop

Hobbyist

The Future?

Internet

Big Data

Byte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets ManhattanExabyte : Blankets west coast statesZettabyte : Fills the Pacific OceanYottabyte : A EARTH SIZE RICE BALL!

Page 38: What is big data ?

“Utah Governor Herbert on June 11, 2012 told the annual meeting of the National Governors'

Association that the NSA's 1,500,000 square foot data center being built outside Salt Lake City will be

the first facility to house a yottabyte of data.”

Page 39: What is big data ?

Big Data is not about the size of the data,it’s about the value within the data.

Page 40: What is big data ?

So, what is value?

Page 41: What is big data ?

Market Intelligence?Business Intelligence?Secret Intelligence?

Page 42: What is big data ?

Our society is leaving behind a digital footprint.

Page 43: What is big data ?

People are living online and we all are expressing our attitudes, likes and dislikes, our opinions and perspectives.

Page 44: What is big data ?

We are generating huge amounts of data.

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Data with a lot of information.

Page 46: What is big data ?

… and a lot of noise.

Page 47: What is big data ?

The ability to hear the signalfrom the noise is the key…

Page 48: What is big data ?

to unlocking the human conversation that is taking place around us.

Page 49: What is big data ?

Listening to this conversation

can lead us to…

Page 50: What is big data ?

Unexpected Discoveries

Page 51: What is big data ?

Case Study

Page 52: What is big data ?
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“House of Cards” is one of the first major test cases of this Big Data-driven creative strategy. For almost

a year, Netflix executives have told us that their detailed knowledge of Netflix subscriber viewing preferences clinched their decision to license a

remake of the popular and critically well regarded 1990 BBC miniseries. Netflix’s data indicated that the same subscribers who loved the original BBC

production also gobbled down movies starring Kevin Spacey or directed by David Fincher. Therefore,

concluded Netflix executives, a remake of the BBC drama with Spacey and Fincher attached was a no-brainer, to the point that the company committed

$100 million for two 13-episode seasons.

Page 55: What is big data ?

Did it work?

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Page 57: What is big data ?

How do you mine (and mind)

all this data?

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Most people don’t know what to do with all the data

that they already have…

Page 59: What is big data ?

Get Bigby starting

small

Page 60: What is big data ?

Focus on Business Impact.

Page 61: What is big data ?

START

TRY SOMETHING

DID ITWORK?

STOP

YESNO

YES

Page 62: What is big data ?

Big Data isn’t big, if you know how to

use it.

Page 63: What is big data ?

SMART DATA